{"id":280009,"date":"2022-05-17T14:15:48","date_gmt":"2022-05-17T18:15:48","guid":{"rendered":"https:\/\/content.carib-export.com\/exporters\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/"},"modified":"2025-02-05T14:54:38","modified_gmt":"2025-02-05T18:54:38","slug":"define-your-look-and-feel","status":"publish","type":"page","link":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/","title":{"rendered":"Define tu apariencia"},"content":{"rendered":"\n

Paso 4<\/em> – Definir el aspecto y la sensaci\u00f3n<\/p>\n\n

Esta es una etapa crucial en el desarrollo de su marca.<\/p>La fase de creaci\u00f3n<\/em><\/cite><\/blockquote>\n\n

Esta es una etapa crucial en el desarrollo de su marca. Su ‘apariencia’ debe reflejar todo lo que ha adquirido en la fase de exploraci\u00f3n. Este ser\u00e1 su tono de voz visual para expresar los puntos de venta \u00fanicos de su marca. Esto tambi\u00e9n ser\u00e1 la influencia principal para su empaque y debe darle a su producto un atractivo llamativo para la exportaci\u00f3n internacional.<\/p>\n\n

Es importante probar varias rutas antes de elegir una que se ajuste exactamente a la identidad de su marca.<\/p>\n\n

Es muy simple; productos aburridos se quedan atr\u00e1s. Un estudio de Yankelovich Consumer Research ha predicho que ingerimos hasta 5000 piezas<\/a> de comunicaci\u00f3n todos los d\u00edas, pero nuestros cerebros solo pueden absorber una peque\u00f1a proporci\u00f3n de esta sobrecarga visual.<\/p>\n\n

Con probabilidades como esa, ser recordado o marchitarse…<\/p>\n\n

\"\"
Brand42 elige una sensaci\u00f3n visual limpia, brillante y minimalista para renovar Caribbean Blue Naturals. <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Paso 4 – Definir el aspecto y la sensaci\u00f3n Esta es una etapa crucial en el desarrollo de su marca. La fase de creaci\u00f3n Esta es una etapa crucial en el desarrollo de su marca. Su ‘apariencia’ debe reflejar todo lo que ha adquirido en la fase de exploraci\u00f3n. Este ser\u00e1 su tono de voz […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":270082,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-280009","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDefine tu apariencia - nombre del Exportaci\u00f3n del Caribe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Define tu apariencia - nombre del Exportaci\u00f3n del Caribe\" \/>\n<meta property=\"og:description\" content=\"Paso 4 – Definir el aspecto y la sensaci\u00f3n Esta es una etapa crucial en el desarrollo de su marca. La fase de creaci\u00f3n Esta es una etapa crucial en el desarrollo de su marca. Su ‘apariencia’ debe reflejar todo lo que ha adquirido en la fase de exploraci\u00f3n. Este ser\u00e1 su tono de voz […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/\" \/>\n<meta property=\"og:site_name\" content=\"Exportaci\u00f3n del Caribe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CaribbeanExport\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-05T18:54:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2019\/06\/CEDA-default-square.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CaribXport\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/\",\"url\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/\",\"name\":\"Define tu apariencia - nombre del Exportaci\u00f3n del Caribe\",\"isPartOf\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/CBN-1024x847.png\",\"datePublished\":\"2022-05-17T18:15:48+00:00\",\"dateModified\":\"2025-02-05T18:54:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/#primaryimage\",\"url\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/CBN-1024x847.png\",\"contentUrl\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/CBN-1024x847.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Casa\",\"item\":\"https:\/\/content.carib-export.com\/es\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recursos\",\"item\":\"https:\/\/content.carib-export.com\/es\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kit de herramientas para exportadores\",\"item\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"9 pasos para preparar su marca para la exportaci\u00f3n\",\"item\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Define tu apariencia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/content.carib-export.com\/es\/#website\",\"url\":\"https:\/\/content.carib-export.com\/es\/\",\"name\":\"Exportaci\u00f3n del Caribe\",\"description\":\"La \u00fanica agencia regional de promoci\u00f3n del comercio y las inversiones en el grupo de \u00c1frica, el Caribe y el Pac\u00edfico.\",\"publisher\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/content.carib-export.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/content.carib-export.com\/es\/#organization\",\"name\":\"Agencia de Desarrollo de Exportaciones del Caribe\",\"url\":\"https:\/\/content.carib-export.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/content.carib-export.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2013\/03\/CE-Logo-2013.jpg\",\"contentUrl\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2013\/03\/CE-Logo-2013.jpg\",\"width\":1024,\"height\":244,\"caption\":\"Agencia de Desarrollo de Exportaciones del Caribe\"},\"image\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CaribbeanExport\",\"https:\/\/x.com\/CaribXport\",\"https:\/\/www.instagram.com\/caribbeanexport\",\"https:\/\/www.linkedin.com\/company\/caribbeanexport\",\"https:\/\/www.youtube.com\/user\/TheCaribbeanExport\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Define tu apariencia - nombre del Exportaci\u00f3n del Caribe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/","og_locale":"es_ES","og_type":"article","og_title":"Define tu apariencia - nombre del Exportaci\u00f3n del Caribe","og_description":"Paso 4 – Definir el aspecto y la sensaci\u00f3n Esta es una etapa crucial en el desarrollo de su marca. La fase de creaci\u00f3n Esta es una etapa crucial en el desarrollo de su marca. Su ‘apariencia’ debe reflejar todo lo que ha adquirido en la fase de exploraci\u00f3n. Este ser\u00e1 su tono de voz […]","og_url":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/","og_site_name":"Exportaci\u00f3n del Caribe","article_publisher":"https:\/\/www.facebook.com\/CaribbeanExport","article_modified_time":"2025-02-05T18:54:38+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2019\/06\/CEDA-default-square.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@CaribXport","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/","url":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/","name":"Define tu apariencia - nombre del Exportaci\u00f3n del Caribe","isPartOf":{"@id":"https:\/\/content.carib-export.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/#primaryimage"},"image":{"@id":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/#primaryimage"},"thumbnailUrl":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/CBN-1024x847.png","datePublished":"2022-05-17T18:15:48+00:00","dateModified":"2025-02-05T18:54:38+00:00","breadcrumb":{"@id":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/#primaryimage","url":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/CBN-1024x847.png","contentUrl":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/CBN-1024x847.png"},{"@type":"BreadcrumbList","@id":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Casa","item":"https:\/\/content.carib-export.com\/es\/home\/"},{"@type":"ListItem","position":2,"name":"Recursos","item":"https:\/\/content.carib-export.com\/es\/resources\/"},{"@type":"ListItem","position":3,"name":"Kit de herramientas para exportadores","item":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/"},{"@type":"ListItem","position":4,"name":"9 pasos para preparar su marca para la exportaci\u00f3n","item":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/"},{"@type":"ListItem","position":5,"name":"Define tu apariencia"}]},{"@type":"WebSite","@id":"https:\/\/content.carib-export.com\/es\/#website","url":"https:\/\/content.carib-export.com\/es\/","name":"Exportaci\u00f3n del Caribe","description":"La \u00fanica agencia regional de promoci\u00f3n del comercio y las inversiones en el grupo de \u00c1frica, el Caribe y el Pac\u00edfico.","publisher":{"@id":"https:\/\/content.carib-export.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/content.carib-export.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/content.carib-export.com\/es\/#organization","name":"Agencia de Desarrollo de Exportaciones del Caribe","url":"https:\/\/content.carib-export.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/content.carib-export.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2013\/03\/CE-Logo-2013.jpg","contentUrl":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2013\/03\/CE-Logo-2013.jpg","width":1024,"height":244,"caption":"Agencia de Desarrollo de Exportaciones del Caribe"},"image":{"@id":"https:\/\/content.carib-export.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CaribbeanExport","https:\/\/x.com\/CaribXport","https:\/\/www.instagram.com\/caribbeanexport","https:\/\/www.linkedin.com\/company\/caribbeanexport","https:\/\/www.youtube.com\/user\/TheCaribbeanExport"]}]}},"_links":{"self":[{"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/pages\/280009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/comments?post=280009"}],"version-history":[{"count":0,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/pages\/280009\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/pages\/270082"}],"wp:attachment":[{"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/media?parent=280009"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/tags?post=280009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}