{"id":280054,"date":"2022-05-17T14:27:18","date_gmt":"2022-05-17T18:27:18","guid":{"rendered":"https:\/\/content.carib-export.com\/exporters\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/"},"modified":"2025-02-05T15:08:41","modified_gmt":"2025-02-05T19:08:41","slug":"maximising-your-package-effectiveness","status":"publish","type":"page","link":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/","title":{"rendered":"Maximizando la efectividad de su paquete"},"content":{"rendered":"\n

Paso 7<\/em> – Maximizar la eficacia de su paquete<\/p>\n\n

La marca y el empaque son m\u00e1s que cosas creativas<\/p>La fase de desarrollo<\/em><\/cite><\/blockquote>\n\n

Deseamos que la marca y el empaque se centren en las cosas creativas, pero desafortunadamente, las marcas m\u00e1s atractivas pueden quedarse atr\u00e1s si no se cumplen los criterios pr\u00e1cticos.<\/p>\n\n

La optimizaci\u00f3n de su embalaje garantiza que sus m\u00e1rgenes sigan siendo elevados a pesar del coste de la paletizaci\u00f3n<\/a> . Los envases apilables se pueden cargar con m\u00e1s fuerza en un contenedor para que los vol\u00famenes m\u00e1s grandes puedan llegar al extranjero. Nadie quiere pagar para enviar aire a trav\u00e9s del mundo. Esto es particularmente relevante ya que una estrategia de env\u00edo efectiva reducir\u00e1 la huella de carbono de su marca. Reducir las emisiones de carbono se est\u00e1 convirtiendo cada vez m\u00e1s en una prioridad global, por lo que si desea evitar los altos costos de env\u00edo, aseg\u00farese de que su proceso sea eficiente y respetuoso con el medio ambiente.<\/p>\n

\n
\"\"<\/figure>\n<\/div>\n

Afortunadamente, existen infinitas opciones, desde empaques personalizados hasta opciones de compra de acciones. Al elegir, equilibre los aspectos pr\u00e1cticos con el ADN de su marca. Una marca premium no sobrevivir\u00e1 sin una botella refinada, pero muchas marcas son ingeniosas con sus elecciones. Elegir un empaque de stock que no est\u00e9 directamente asociado con su producto puede ayudarlo a diferenciarse sin gastar m\u00e1s.<\/p>\n\n

‘Pain is good’ es una marca de salsa independiente de Luisiana con un empaque peculiar. Para crear una sensaci\u00f3n personalizada con un presupuesto reducido, optaron por una botella de whisky com\u00fan para su salsa. Como una salsa picante con un toque de marca ‘atrevido’, la botella de whisky complementa la imagen de su marca. Este es un brillante ejemplo de c\u00f3mo se saca de contexto la botella original y se la reutiliza de manera inteligente, lo que le da a esta marca una ventaja en el estante sin sacarlos de su bolsillo.<\/p>\n\n

Optar por un paquete a medida m\u00e1s peque\u00f1o es otra forma de mantenerse en el lado correcto del equilibrio entre precio y calidad.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paso 7 – Maximizar la eficacia de su paquete La marca y el empaque son m\u00e1s que cosas creativas La fase de desarrollo Deseamos que la marca y el empaque se centren en las cosas creativas, pero desafortunadamente, las marcas m\u00e1s atractivas pueden quedarse atr\u00e1s si no se cumplen los criterios pr\u00e1cticos. La optimizaci\u00f3n de […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":270082,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-280054","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMaximizando la efectividad de su paquete - nombre del Exportaci\u00f3n del Caribe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximizando la efectividad de su paquete - nombre del Exportaci\u00f3n del Caribe\" \/>\n<meta property=\"og:description\" content=\"Paso 7 – Maximizar la eficacia de su paquete La marca y el empaque son m\u00e1s que cosas creativas La fase de desarrollo Deseamos que la marca y el empaque se centren en las cosas creativas, pero desafortunadamente, las marcas m\u00e1s atractivas pueden quedarse atr\u00e1s si no se cumplen los criterios pr\u00e1cticos. La optimizaci\u00f3n de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/\" \/>\n<meta property=\"og:site_name\" content=\"Exportaci\u00f3n del Caribe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CaribbeanExport\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-05T19:08:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2019\/06\/CEDA-default-square.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CaribXport\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/\",\"url\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/\",\"name\":\"Maximizando la efectividad de su paquete - nombre del Exportaci\u00f3n del Caribe\",\"isPartOf\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/ceda-9-steps-step-7-image.png\",\"datePublished\":\"2022-05-17T18:27:18+00:00\",\"dateModified\":\"2025-02-05T19:08:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/#primaryimage\",\"url\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/ceda-9-steps-step-7-image.png\",\"contentUrl\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/ceda-9-steps-step-7-image.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Casa\",\"item\":\"https:\/\/content.carib-export.com\/es\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recursos\",\"item\":\"https:\/\/content.carib-export.com\/es\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kit de herramientas para exportadores\",\"item\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"9 pasos para preparar su marca para la exportaci\u00f3n\",\"item\":\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Maximizando la efectividad de su paquete\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/content.carib-export.com\/es\/#website\",\"url\":\"https:\/\/content.carib-export.com\/es\/\",\"name\":\"Exportaci\u00f3n del Caribe\",\"description\":\"La \u00fanica agencia regional de promoci\u00f3n del comercio y las inversiones en el grupo de \u00c1frica, el Caribe y el Pac\u00edfico.\",\"publisher\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/content.carib-export.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/content.carib-export.com\/es\/#organization\",\"name\":\"Agencia de Desarrollo de Exportaciones del Caribe\",\"url\":\"https:\/\/content.carib-export.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/content.carib-export.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2013\/03\/CE-Logo-2013.jpg\",\"contentUrl\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2013\/03\/CE-Logo-2013.jpg\",\"width\":1024,\"height\":244,\"caption\":\"Agencia de Desarrollo de Exportaciones del Caribe\"},\"image\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CaribbeanExport\",\"https:\/\/x.com\/CaribXport\",\"https:\/\/www.instagram.com\/caribbeanexport\",\"https:\/\/www.linkedin.com\/company\/caribbeanexport\",\"https:\/\/www.youtube.com\/user\/TheCaribbeanExport\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maximizando la efectividad de su paquete - nombre del Exportaci\u00f3n del Caribe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/","og_locale":"es_ES","og_type":"article","og_title":"Maximizando la efectividad de su paquete - nombre del Exportaci\u00f3n del Caribe","og_description":"Paso 7 – Maximizar la eficacia de su paquete La marca y el empaque son m\u00e1s que cosas creativas La fase de desarrollo Deseamos que la marca y el empaque se centren en las cosas creativas, pero desafortunadamente, las marcas m\u00e1s atractivas pueden quedarse atr\u00e1s si no se cumplen los criterios pr\u00e1cticos. La optimizaci\u00f3n de […]","og_url":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/","og_site_name":"Exportaci\u00f3n del Caribe","article_publisher":"https:\/\/www.facebook.com\/CaribbeanExport","article_modified_time":"2025-02-05T19:08:41+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2019\/06\/CEDA-default-square.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@CaribXport","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/","url":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/","name":"Maximizando la efectividad de su paquete - nombre del Exportaci\u00f3n del Caribe","isPartOf":{"@id":"https:\/\/content.carib-export.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/#primaryimage"},"image":{"@id":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/#primaryimage"},"thumbnailUrl":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/ceda-9-steps-step-7-image.png","datePublished":"2022-05-17T18:27:18+00:00","dateModified":"2025-02-05T19:08:41+00:00","breadcrumb":{"@id":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/#primaryimage","url":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/ceda-9-steps-step-7-image.png","contentUrl":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/ceda-9-steps-step-7-image.png"},{"@type":"BreadcrumbList","@id":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/maximising-your-package-effectiveness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Casa","item":"https:\/\/content.carib-export.com\/es\/home\/"},{"@type":"ListItem","position":2,"name":"Recursos","item":"https:\/\/content.carib-export.com\/es\/resources\/"},{"@type":"ListItem","position":3,"name":"Kit de herramientas para exportadores","item":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/"},{"@type":"ListItem","position":4,"name":"9 pasos para preparar su marca para la exportaci\u00f3n","item":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/"},{"@type":"ListItem","position":5,"name":"Maximizando la efectividad de su paquete"}]},{"@type":"WebSite","@id":"https:\/\/content.carib-export.com\/es\/#website","url":"https:\/\/content.carib-export.com\/es\/","name":"Exportaci\u00f3n del Caribe","description":"La \u00fanica agencia regional de promoci\u00f3n del comercio y las inversiones en el grupo de \u00c1frica, el Caribe y el Pac\u00edfico.","publisher":{"@id":"https:\/\/content.carib-export.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/content.carib-export.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/content.carib-export.com\/es\/#organization","name":"Agencia de Desarrollo de Exportaciones del Caribe","url":"https:\/\/content.carib-export.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/content.carib-export.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2013\/03\/CE-Logo-2013.jpg","contentUrl":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2013\/03\/CE-Logo-2013.jpg","width":1024,"height":244,"caption":"Agencia de Desarrollo de Exportaciones del Caribe"},"image":{"@id":"https:\/\/content.carib-export.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CaribbeanExport","https:\/\/x.com\/CaribXport","https:\/\/www.instagram.com\/caribbeanexport","https:\/\/www.linkedin.com\/company\/caribbeanexport","https:\/\/www.youtube.com\/user\/TheCaribbeanExport"]}]}},"_links":{"self":[{"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/pages\/280054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/comments?post=280054"}],"version-history":[{"count":0,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/pages\/280054\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/pages\/270082"}],"wp:attachment":[{"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/media?parent=280054"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/tags?post=280054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}