{"id":280094,"date":"2022-05-17T14:11:57","date_gmt":"2022-05-17T18:11:57","guid":{"rendered":"https:\/\/content.carib-export.com\/exporters\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/set-brand-essence-identify-unique-selling-point\/"},"modified":"2025-02-05T15:25:08","modified_gmt":"2025-02-05T19:25:08","slug":"set-brand-essence-identify-unique-selling-point","status":"publish","type":"page","link":"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/set-brand-essence-identify-unique-selling-point\/","title":{"rendered":"Establezca la esencia de la marca, identifique un punto de venta \u00fanico"},"content":{"rendered":"\n<p><em>Paso 3<\/em> &#8211; Establecer la esencia de la marca, identificar el punto de venta \u00fanico<\/p>\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>Podr\u00eda decirse que esta es la parte m\u00e1s importante de la fase de exploraci\u00f3n.<\/p><cite><em>La fase de exploraci\u00f3n<\/em><\/cite><\/blockquote>\n\n<p>Podr\u00eda decirse que establecer el ADN de su marca es la parte m\u00e1s importante de la fase de exploraci\u00f3n. Antes de siquiera pensar en el estilo de su empaque, debe definir la columna vertebral de su marca. Cada marca tiene un punto de venta \u00fanico que las hace fundamentalmente, total y absolutamente diferentes; la esencia de su marca debe resaltar este punto de venta \u00fanico.<\/p>\n\n<p>Crear una declaraci\u00f3n de presencia en l\u00ednea puede ayudarlo a descifrar lo que es verdaderamente distintivo de lo que est\u00e1 ofreciendo. Sin esta etapa, su marca ser\u00e1 solo una gota indistinta en el mercado de exportaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paso 3 &#8211; Establecer la esencia de la marca, identificar el punto de venta \u00fanico Podr\u00eda decirse que esta es la parte m\u00e1s importante de la fase de exploraci\u00f3n. La fase de exploraci\u00f3n Podr\u00eda decirse que establecer el ADN de su marca es la parte m\u00e1s importante de la fase de exploraci\u00f3n. Antes de siquiera [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":270082,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-280094","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Establezca la esencia de la marca, identifique un punto de venta \u00fanico - nombre del Exportaci\u00f3n del Caribe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/content.carib-export.com\/es\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/set-brand-essence-identify-unique-selling-point\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Establezca la esencia de la marca, identifique un punto de venta \u00fanico - nombre del Exportaci\u00f3n del Caribe\" \/>\n<meta property=\"og:description\" content=\"Paso 3 &#8211; Establecer la esencia de la marca, identificar el punto de venta \u00fanico Podr\u00eda decirse que esta es la parte m\u00e1s importante de la fase de exploraci\u00f3n. La fase de exploraci\u00f3n Podr\u00eda decirse que establecer el ADN de su marca es la parte m\u00e1s importante de la fase de exploraci\u00f3n. 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