{"id":265370,"date":"2018-08-14T10:45:05","date_gmt":"2018-08-14T14:45:05","guid":{"rendered":"https:\/\/content.carib-export.com\/pioneer-in-the-export-market\/"},"modified":"2022-06-13T00:23:45","modified_gmt":"2022-06-13T04:23:45","slug":"pioneer-in-the-export-market","status":"publish","type":"post","link":"https:\/\/content.carib-export.com\/es\/blog\/pioneer-in-the-export-market\/","title":{"rendered":"Pionero en el Mercado de Exportaci\u00f3n"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p><strong>In the 1980\u00e2\u20ac\u2122s, a professional food scientist with experience in dietetics, nutrition and food research development positioned her Jamaica-based company as an export-driven operation. Considered a pioneer in her field, Dr. Juliette Newell started what has grown to become one of the local leaders in the manufacturing and distribution of Jamaican products in the overseas markets. Today, Tijule Company Limited is managed by <\/strong><strong>Dr. Newell\u00e2\u20ac\u2122s nephew Roy Newell, who took over the business after her passing.<\/strong><\/p>\n\n\n\n<p>With 65 full time employees, and occupying over two acres of prime commercial land, the 30-year old company produces an exceptional line of products, which includes canned and frozen fruits and vegetables, flavourful sauces, seasonings, dips and condiments, exotic and gourmet jams, jellies, marmalades, fruit bars and bammies (cassava bread). Tujule also manufactures sauces and other products to customers&#8217; specifications and tastes.<\/p>\n\n\n\n<p>According to Roy, the Managing Director of Tijule, opening the company was a dream come true for Dr. Newell.<\/p>\n\n\n\n<p>\u00e2\u20ac\u0153My aunt had a PhD in Nutrition so food was her passion. She has also wanted to always take a taste of Jamaica to the rest of the world.\u00e2\u20ac\u009d<\/p>\n\n\n\n<p>Dr. Newell succeeded in doing just that as 80% of the company\u00e2\u20ac\u2122s output is exported directly to the United States, United Kingdom, Canada, China, India, Japan, and the balance sold to other regional exporters and locally.<\/p>\n\n\n\n<p>Roy noted that because of the market they are in, all companies that produce jams, jellies, and other condiments in Jamaica are their competitors; but his aunt never saw this as a challenge. He revealed that Dr. Newell\u00e2\u20ac\u2122s biggest hurdle came in securing capital for her business.<\/p>\n\n\n\n<p>\u00e2\u20ac\u0153The 1980s was a difficult period, especially for a woman. Banks saw women as high risks and they were not too willing to give loans unless men were on the Board of Directors. As a woman in business, my aunt had to get a lawyer to verify that she was of sound mind and could manage a business.\u00bb<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"376\" src=\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/08\/header-9.png\" alt=\"\" class=\"wp-image-242699\" srcset=\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/08\/header-9.png 1000w, https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/08\/header-9-300x113.png 300w, https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/08\/header-9-768x289.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p>Roy added however that determination was what pulled her through, as interest rates at that time were very high, but she has a goal in mind and would not be deterred.<\/p>\n\n\n\n<p>Since taking over the business, Roy has himself had some challenges noting that understanding how to run the business was the greatest one, but after completing an audit of the operations he feels more confident in his ability to carry on his aunt\u00e2\u20ac\u2122s legacy.<\/p>\n\n\n\n<p>The former electronics engineer believes that a large part of the company\u00e2\u20ac\u2122s success is owed to his aunt\u00e2\u20ac\u2122s insistence of comprehensive market research for the identification of markets and customers.<\/p>\n\n\n\n<p>\u00e2\u20ac\u0153This really gave the company a jump start in exports and helped us find our niche, which is catering to the Jamaican Diaspora in the US and the UK. We have also decided to focus more on our brand and ramp up the visibility of our company.\u00e2\u20ac\u009d<\/p>\n\n\n\n<p>With this new branding and marketing focus, Tijule has become increasing involved in in-market demonstrations, trade shows and study tours. Roy shared that most of the opportunities were made possible through the Caribbean Export Development Agency.<\/p>\n\n\n\n<p>\u00e2\u20ac\u0153We became aware of Caribbean Export in 2007 through the Jamaica Exporter\u00e2\u20ac\u2122s Association (JEA). The Agency has since helped us with the development of new labels and modification of the old ones, the acquisition of quality management standards, streamlining and marketing and promotional systems, conducting market research, and upgrading our infrastructure. All of this was achieved through the grant scheme and through technical assistance.\u00e2\u20ac\u009d<\/p>\n\n\n\n<p><em><a href=\"https:\/\/issuu.com\/caribbeanexport\/docs\/pfs3_final_visual__online_\/34\" target=\"_blank\" rel=\"noopener\">Read the full article in Primed for Success Vol. 3<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the 1980\u00e2\u20ac\u2122s, a professional food scientist with experience in dietetics, nutrition and food research development positioned her Jamaica-based company as an export-driven operation. Considered a pioneer in her field, Dr. Juliette Newell started what has grown to become one of the local leaders in the manufacturing and distribution of Jamaican products in the overseas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":242688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4516],"tags":[],"class_list":["post-265370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pionero en el Mercado de Exportaci\u00f3n - nombre del Exportaci\u00f3n del Caribe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/content.carib-export.com\/es\/blog\/pioneer-in-the-export-market\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pionero en el Mercado de Exportaci\u00f3n - nombre del Exportaci\u00f3n del Caribe\" \/>\n<meta property=\"og:description\" content=\"In the 1980\u00e2\u20ac\u2122s, a professional food scientist with experience in dietetics, nutrition and food research development positioned her Jamaica-based company as an export-driven operation. 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