{"id":265376,"date":"2018-10-04T09:29:58","date_gmt":"2018-10-04T13:29:58","guid":{"rendered":"https:\/\/content.carib-export.com\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/"},"modified":"2022-06-13T00:23:34","modified_gmt":"2022-06-13T04:23:34","slug":"how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean","status":"publish","type":"post","link":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/","title":{"rendered":"C\u00f3mo la tradici\u00f3n inspir\u00f3 la innovaci\u00f3n y una misi\u00f3n para curar el Caribe"},"content":{"rendered":"
<\/div>\n

For generations, Caribbean grandmothers have steeped and brewed indigenous herbs, roots and even bush, convinced of their ability to cure just about any ailment.\u00c2  When two young entrepreneurs in the twin-island republic of Trinidad and Tobago decided to pay homage to this tradition, not even in their wildest dreams did they imagine that their earthy concoctions would be dubbed among the world\u00e2\u20ac\u2122s most innovative foods.<\/strong><\/p>\n\n\n\n

Caribbean Cure, an award-winning tea company, draws from tradition to promote more naturally healthy lifestyles among those who sip their infusions.\u00c2  The company is one of only two in the Region to be shortlisted for a SIAL Paris 2018 Product Innovation<\/strong> award, which recognises those who help shape what we eat today, and tomorrow.\u00c2  They earned the selection for their indigenous ingredients, packaging, branding and the taste of their five infusions.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

The awards will be held in Paris during the world\u00e2\u20ac\u2122s largest food innovation exhibition, from October 21-25, 2018, and attended by tens of thousands of food and beverage industry stakeholders.\u00c2  It\u00e2\u20ac\u2122s an amazing opportunity for Sophia Stone and Stacy Seeterram, the owners of Caribbean Cure.\u00c2  The company will receive immeasurable exposure from the shortlisting alone.<\/p>\n\n\n\n

But getting to this point has not been without sacrifice and the determination to persevere despite numerous obstacles.\u00c2  After all, the mark of success is not the absence of failures, but choosing to press on in spite of them, relentlessly seeking ways to make the dream a reality.<\/p>\n\n\n\n

BREWING A VISION TO CURE THE CARIBBEAN <\/strong><\/p>\n\n\n\n

Passionate about using nature to promote health and wellness, Stone founded the company in 2015.<\/p>\n\n\n\n

\u00e2\u20ac\u0153I wanted to honour our long history in the Caribbean of using herbs and bush teas,\u00e2\u20ac\u009d she said.\u00c2  \u00e2\u20ac\u0153And backed by science, my goal was to make these healing remedies more efficacious, convenient and attractive to today\u00e2\u20ac\u2122s consumer.\u00bb<\/p>\n\n\n\n

What began as a small experiment quickly became an obsession.\u00c2  Consumed with ideas by the million, Stone was constantly in conversations with herself about how she could execute them, and also bombarded with reasons why they wouldn\u00e2\u20ac\u2122t work.\u00c2  But in spite of how impossible her dreams seemed, she could not shake them, and after months of agonising over the decision, she resigned her 9 to 5 for the full-time pursuit of her dream.<\/p>\n\n\n\n

Success was not forthcoming with her initial line of eight supplements, and after depleting her savings, Stone was faced with two very clear choices, pack it all in and quit \u00e2\u20ac\u0153dreaming\u00e2\u20ac\u009d; or, find another way to make the dream work.\u00c2  Like any true entrepreneur, she chose the latter.<\/p>\n\n\n\n

It was a choice made entirely on her own belief in her dream, because, as Sophia recalled, everyone, including family and close friends, with whom she shared an idea of making tea blends with the ingredients used in the supplements, thought it was a bad idea.\u00c2  They encouraged her to either try to make the supplements work, or close shop and find a \u00abreal\u00bb job.<\/p>\n\n\n\n

WHEN THE GOING GETS TOUGH, THE TOUGH GET GOING<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u00abI decided in that moment that I needed a partner who could help me and who would share my passion and vision for the company,\u00bb Stone said.\u00c2  I didn’t want an investor.\u00c2  I wanted a partner who would bring value and strength where I needed it most.\u00bb<\/p>\n\n\n\n

She turned to the sole friend who embraced the vision.\u00c2  A tea enthusiast in her own right, Seeterram had already invested hours listening to Stone share about the ups and downs of her journey and had become somewhat of a confidant.<\/p>\n\n\n\n

\u00abShe was always very encouraging,\u00bb Stone said.\u00c2  \u00abShe has her own herb garden and would always experiment with me on weekends in the kitchen with the latest healing herb she managed to harvest.\u00c2  I knew Stacy would be the ideal partner…I knew in my heart that she was exactly who I wanted to continue the journey with,\u00bb Stone shared.<\/p>\n\n\n\n

She credits the partnership for the success Caribbean Cure has garnered over the past year.<\/p>\n\n\n\n

Seeterram, a former health management executive with over six years\u00e2\u20ac\u2122 experience at the national level, \u00c2 joined the company in March 2017, and the mutual respect and admiration she shares for Stone is evident in the way she speaks about the partner she refers to simply as \u00abSoph\u00bb.<\/p>\n\n\n\n

\u00abI am now, and always have been awed by who she is.\u00c2  Her work ethic impresses me at least once every week,\u00bb Seeterram said.\u00c2  \u00abShe is also very innovative and purposeful in her mission that our company is so much more than an entity that will generate revenue.\u00bb<\/p>\n\n\n\n

Contemplating these things, Seeterram said she felt a purposeful paradigm shift, one that could offer an opportunity for her to be a part of something less corporate, more interesting, more rewarding, and more impactful.<\/p>\n\n\n\n

\u00abIt’s the feeling that comes from creating something from point A to Z,\u00bb she said.\u00c2  \u00abAnd I felt like that was exactly what I needed.\u00bb<\/p>\n\n\n\n

WHAT’S SO SPECIAL ABOUT CARIBBEAN CURE TEAS<\/strong><\/p>\n\n\n\n

In mere months, Seeterram and Stone created five tea blends, and won the approval of family and friends who indulged in their curative, feel-good concoctions, but Caribbean Cure’s official recognition as producers of world class teas was cemented when they won bronze medals at the internationally recognised Global Tea Championships, hosted by the World Tea Expo in Colorado, for their Tropical Relaxation blend in November, 2017, and again for Island Breeze in January, 2018.<\/p>\n\n\n\n

The SIAL shortlisting is their most recent, and biggest nod from the international community.<\/p>\n\n\n\n

The secret is in the process, said Seeterram.\u00c2  The tea leaves are slow-dried to maximise nutrient content.\u00c2  Each blend is also a delicate balance, formulated to \u00abcreate a memorable and unique experience in every cup,\u00bb she said.<\/p>\n\n\n\n

There is also a little bit of history brewed in each cup of Caribbean Cure tea.\u00c2  Island Breeze, a delicate blend that includes cardamom pods and white tea, is a tribute to Stone\u00e2\u20ac\u2122s Afghan\/Canadian heritage, and borrows from one of her family recipes; while Carnival Oasis with its inclusion of mauby bark, cinnamon and clove, transports Stacy – a Trinidadian, with roots woven throughout the West Indies – back to her childhood as it conjures\u00c2  memories of her grandmother’s \u00abmagical\u00bb blends.<\/p>\n\n\n\n

\u00abWe try not to worry about being successful,\u00e2\u20ac\u009d Seeterram shared.\u00c2  \u00e2\u20ac\u0153What we do is work toward being significant.\u00c2  And from this, success seems to have naturally followed us.\u00bb<\/p>\n\n\n\n

RELEASING EMOTIONAL ATTACHMENT IN ORDER TO GROW<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

For any entrepreneur, a key success factor rests in the ability to maintain some emotional detachment from the business and product in order to make the difficult decisions necessary for brand development.\u00c2  Stone and Seeterram discussed this from the get go.\u00c2  If ever necessary, they would, no matter how difficult, have the courage to make the changes that would support growth.<\/p>\n\n\n\n

Glass jars beautifully showcased the tea infusions they dedicated years to formulating.\u00c2  This packaging was therefore foundational to Caribbean Cure’s conceptualisation.\u00c2  But when opportunity knocked, with a chance to export to Canada and Japan, these jars, because of their weight, became impractical.\u00c2  The partners therefore had to pivot to grasp the pending export opportunities.<\/p>\n\n\n\n

In July 2018, Caribbean Cure, unveiled their new packaging, beautiful tea tins, adorned with designs created by a local artist.<\/p>\n\n\n\n

EXCITING TIMES FOR CARIBBEAN WOMEN IN BUSINESS<\/strong><\/p>\n\n\n\n

\u00e2\u20ac\u0153I am sure that someone could write an entire book on the struggles female entrepreneurs face\u00e2\u20ac\u00a6I think for me, the mental load of being a mother, and a dedicated entrepreneur is the biggest struggle I face,\u00e2\u20ac\u009d Stone shared.\u00c2  \u00e2\u20ac\u0153Trying to balance my home and business life is a difficult task, and I think society tends to expect female entrepreneurs to do it all, successfully!\u00e2\u20ac\u009d<\/p>\n\n\n\n

The pair admit to experiencing both chauvinism and ageism, particularly when trying to pitch business ideas and close deals in male dominated settings.\u00c2  But they remain focused on the silver lining in the ever looming cloud of gender inequality.<\/p>\n\n\n\n

On the flip side, Seeterram said, \u00e2\u20ac\u0153I must confess; we\u00e2\u20ac\u2122ve gotten so many blessings because of our gender.\u00c2  A good example is Caribbean Export\u00e2\u20ac\u2122s WE-XPORT programme.\u00c2  One of the reasons we qualified is because we are 100 percent female-owned.\u00e2\u20ac\u009d<\/p>\n\n\n\n

The Caribbean Export Development Agency (Caribbean Export), a Regional trade and investment promotion agency supporting CARIFORUM firms with development for export, launched its Women Empowered Through Export (WE-XPORT) programme in March, 2018.\u00c2  The European Union, fund the programme and is supported by UN-Women and the Caribbean Development Bank, providing mentoring, training and numerous resources to Caribbean women in business to facilitate export or increase the export of their products and services.<\/p>\n\n\n\n

Twenty businesses, all women-owned and operated, comprise the first cohort enrolled in the programme and are due to complete next year after a Women\u00e2\u20ac\u2122s Business to Business Forum.<\/p>\n\n\n\n

\u00e2\u20ac\u0153They have supported us in our vision and given us many opportunities internationally to expose our brand that we may not have otherwise had,\u00e2\u20ac\u009d Stone said of Caribbean Export and WE-XPORT.\u00c2  They\u00e2\u20ac\u2122ve have been absolutely invaluable resources, but they also encourage stick-to-itiveness, she shared.\u00c2  \u00e2\u20ac\u0153Caribbean Export, for example, is like a buoy in deep water, there for you when you\u00e2\u20ac\u2122ve been swimming too long and hard, and you need a break.\u00e2\u20ac\u009d<\/p>\n\n\n\n

WORD OF ADVICE FOR BUDDING ENTREPRENEURS<\/strong><\/p>\n\n\n\n

As they reflect on a journey that has not been without immense challenges, Stone and Seeterram share some seeds of inspiration with fellow, and aspiring entrepreneurs.<\/p>\n\n\n\n

\u00e2\u20ac\u0153Do not fear mistakes,\u00e2\u20ac\u009d Stone advised.\u00c2  \u00e2\u20ac\u0153Regrets are far more difficult to deal with than mistakes.\u00c2  You walk away from a mistake having learned something, but a regret is a missed opportunity. Even if it seems beyond your reach, try. You will amaze yourself with what you are capable of.\u00e2\u20ac\u009d<\/p>\n\n\n\n

Finally, the partners stress that slow and steady wins the race.\u00c2  Developing a business is a marathon.\u00c2  So it\u00e2\u20ac\u2122s not about speed.\u00c2  It\u00e2\u20ac\u2122s all about endurance.<\/p>\n\n\n\n

\u00e2\u20ac\u0153There will be lots of tears,\u00e2\u20ac\u009d Seeterram said.\u00c2  \u00e2\u20ac\u0153But the moments of pride when it all comes together are priceless.\u00e2\u20ac\u009d\u00c2 <\/strong><\/p>\n\n\n\n

FIND OUT MORE ABOUT CARIBBEAN CURE: Facebook, Instagram, Twitter and LinkedIn – @caribbeancure and by visiting their website\u00c2 www.caribbean-cure.com<\/a>.\u00c2 <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

For generations, Caribbean grandmothers have steeped and brewed indigenous herbs, roots and even bush, convinced of their ability to cure just about any ailment.\u00c2  When two young entrepreneurs in the twin-island republic of Trinidad and Tobago decided to pay homage to this tradition, not even in their wildest dreams did they imagine that their earthy […]<\/p>\n","protected":false},"author":3,"featured_media":242937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4516],"tags":[],"class_list":["post-265376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nC\u00f3mo la tradici\u00f3n inspir\u00f3 la innovaci\u00f3n y una misi\u00f3n para curar el Caribe - nombre del Exportaci\u00f3n del Caribe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo la tradici\u00f3n inspir\u00f3 la innovaci\u00f3n y una misi\u00f3n para curar el Caribe - nombre del Exportaci\u00f3n del Caribe\" \/>\n<meta property=\"og:description\" content=\"For generations, Caribbean grandmothers have steeped and brewed indigenous herbs, roots and even bush, convinced of their ability to cure just about any ailment.\u00c2  When two young entrepreneurs in the twin-island republic of Trinidad and Tobago decided to pay homage to this tradition, not even in their wildest dreams did they imagine that their earthy […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/\" \/>\n<meta property=\"og:site_name\" content=\"Exportaci\u00f3n del Caribe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CaribbeanExport\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/CaribbeanExport\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-04T13:29:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-13T04:23:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/10\/12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Caribbean Export\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CaribXport\" \/>\n<meta name=\"twitter:site\" content=\"@CaribXport\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caribbean Export\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/\"},\"author\":{\"name\":\"Caribbean Export\",\"@id\":\"https:\/\/content.carib-export.com\/es\/#\/schema\/person\/63f73e994fff6abf0f7c512d0be1ee1a\"},\"headline\":\"C\u00f3mo la tradici\u00f3n inspir\u00f3 la innovaci\u00f3n y una misi\u00f3n para curar el Caribe\",\"datePublished\":\"2018-10-04T13:29:58+00:00\",\"dateModified\":\"2022-06-13T04:23:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/\"},\"wordCount\":1730,\"publisher\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/10\/12.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/\",\"url\":\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/\",\"name\":\"C\u00f3mo la tradici\u00f3n inspir\u00f3 la innovaci\u00f3n y una misi\u00f3n para curar el Caribe - nombre del Exportaci\u00f3n del Caribe\",\"isPartOf\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/10\/12.png\",\"datePublished\":\"2018-10-04T13:29:58+00:00\",\"dateModified\":\"2022-06-13T04:23:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#primaryimage\",\"url\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/10\/12.png\",\"contentUrl\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/10\/12.png\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Casa\",\"item\":\"https:\/\/content.carib-export.com\/es\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/content.carib-export.com\/es\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"C\u00f3mo la tradici\u00f3n inspir\u00f3 la innovaci\u00f3n y una misi\u00f3n para curar el Caribe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/content.carib-export.com\/es\/#website\",\"url\":\"https:\/\/content.carib-export.com\/es\/\",\"name\":\"Exportaci\u00f3n del Caribe\",\"description\":\"La \u00fanica agencia regional de promoci\u00f3n del comercio y las inversiones en el grupo de \u00c1frica, el Caribe y el Pac\u00edfico.\",\"publisher\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/content.carib-export.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/content.carib-export.com\/es\/#organization\",\"name\":\"Agencia de Desarrollo de Exportaciones del Caribe\",\"url\":\"https:\/\/content.carib-export.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/content.carib-export.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2013\/03\/CE-Logo-2013.jpg\",\"contentUrl\":\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2013\/03\/CE-Logo-2013.jpg\",\"width\":1024,\"height\":244,\"caption\":\"Agencia de Desarrollo de Exportaciones del Caribe\"},\"image\":{\"@id\":\"https:\/\/content.carib-export.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CaribbeanExport\",\"https:\/\/x.com\/CaribXport\",\"https:\/\/www.instagram.com\/caribbeanexport\",\"https:\/\/www.linkedin.com\/company\/caribbeanexport\",\"https:\/\/www.youtube.com\/user\/TheCaribbeanExport\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/content.carib-export.com\/es\/#\/schema\/person\/63f73e994fff6abf0f7c512d0be1ee1a\",\"name\":\"Caribbean Export\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/content.carib-export.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96\",\"caption\":\"Caribbean Export\"},\"description\":\"Building business, transforming lives for a resilient Caribbean.\",\"sameAs\":[\"https:\/\/www.facebook.com\/CaribbeanExport\",\"https:\/\/www.instagram.com\/caribbeanexport\/\",\"linkedin.com\/company\/caribbeanexport\/\",\"https:\/\/x.com\/CaribXport\",\"https:\/\/www.youtube.com\/user\/TheCaribbeanExport\/videos\"],\"url\":\"https:\/\/content.carib-export.com\/es\/author\/demo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo la tradici\u00f3n inspir\u00f3 la innovaci\u00f3n y una misi\u00f3n para curar el Caribe - nombre del Exportaci\u00f3n del Caribe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo la tradici\u00f3n inspir\u00f3 la innovaci\u00f3n y una misi\u00f3n para curar el Caribe - nombre del Exportaci\u00f3n del Caribe","og_description":"For generations, Caribbean grandmothers have steeped and brewed indigenous herbs, roots and even bush, convinced of their ability to cure just about any ailment.\u00c2  When two young entrepreneurs in the twin-island republic of Trinidad and Tobago decided to pay homage to this tradition, not even in their wildest dreams did they imagine that their earthy […]","og_url":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/","og_site_name":"Exportaci\u00f3n del Caribe","article_publisher":"https:\/\/www.facebook.com\/CaribbeanExport","article_author":"https:\/\/www.facebook.com\/CaribbeanExport","article_published_time":"2018-10-04T13:29:58+00:00","article_modified_time":"2022-06-13T04:23:34+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/10\/12.png","type":"image\/png"}],"author":"Caribbean Export","twitter_card":"summary_large_image","twitter_creator":"@CaribXport","twitter_site":"@CaribXport","twitter_misc":{"Escrito por":"Caribbean Export","Tiempo de lectura":"9 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#article","isPartOf":{"@id":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/"},"author":{"name":"Caribbean Export","@id":"https:\/\/content.carib-export.com\/es\/#\/schema\/person\/63f73e994fff6abf0f7c512d0be1ee1a"},"headline":"C\u00f3mo la tradici\u00f3n inspir\u00f3 la innovaci\u00f3n y una misi\u00f3n para curar el Caribe","datePublished":"2018-10-04T13:29:58+00:00","dateModified":"2022-06-13T04:23:34+00:00","mainEntityOfPage":{"@id":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/"},"wordCount":1730,"publisher":{"@id":"https:\/\/content.carib-export.com\/es\/#organization"},"image":{"@id":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#primaryimage"},"thumbnailUrl":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/10\/12.png","articleSection":["Blog"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/","url":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/","name":"C\u00f3mo la tradici\u00f3n inspir\u00f3 la innovaci\u00f3n y una misi\u00f3n para curar el Caribe - nombre del Exportaci\u00f3n del Caribe","isPartOf":{"@id":"https:\/\/content.carib-export.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#primaryimage"},"image":{"@id":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#primaryimage"},"thumbnailUrl":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/10\/12.png","datePublished":"2018-10-04T13:29:58+00:00","dateModified":"2022-06-13T04:23:34+00:00","breadcrumb":{"@id":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#primaryimage","url":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/10\/12.png","contentUrl":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2018\/10\/12.png","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/content.carib-export.com\/es\/blog\/how-tradition-inspired-innovation-and-a-mission-to-cure-the-caribbean\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Casa","item":"https:\/\/content.carib-export.com\/es\/home\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/content.carib-export.com\/es\/blog\/"},{"@type":"ListItem","position":3,"name":"C\u00f3mo la tradici\u00f3n inspir\u00f3 la innovaci\u00f3n y una misi\u00f3n para curar el Caribe"}]},{"@type":"WebSite","@id":"https:\/\/content.carib-export.com\/es\/#website","url":"https:\/\/content.carib-export.com\/es\/","name":"Exportaci\u00f3n del Caribe","description":"La \u00fanica agencia regional de promoci\u00f3n del comercio y las inversiones en el grupo de \u00c1frica, el Caribe y el Pac\u00edfico.","publisher":{"@id":"https:\/\/content.carib-export.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/content.carib-export.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/content.carib-export.com\/es\/#organization","name":"Agencia de Desarrollo de Exportaciones del Caribe","url":"https:\/\/content.carib-export.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/content.carib-export.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2013\/03\/CE-Logo-2013.jpg","contentUrl":"https:\/\/content.carib-export.com\/wp-content\/uploads\/2013\/03\/CE-Logo-2013.jpg","width":1024,"height":244,"caption":"Agencia de Desarrollo de Exportaciones del Caribe"},"image":{"@id":"https:\/\/content.carib-export.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CaribbeanExport","https:\/\/x.com\/CaribXport","https:\/\/www.instagram.com\/caribbeanexport","https:\/\/www.linkedin.com\/company\/caribbeanexport","https:\/\/www.youtube.com\/user\/TheCaribbeanExport"]},{"@type":"Person","@id":"https:\/\/content.carib-export.com\/es\/#\/schema\/person\/63f73e994fff6abf0f7c512d0be1ee1a","name":"Caribbean Export","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/content.carib-export.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","caption":"Caribbean Export"},"description":"Building business, transforming lives for a resilient Caribbean.","sameAs":["https:\/\/www.facebook.com\/CaribbeanExport","https:\/\/www.instagram.com\/caribbeanexport\/","linkedin.com\/company\/caribbeanexport\/","https:\/\/x.com\/CaribXport","https:\/\/www.youtube.com\/user\/TheCaribbeanExport\/videos"],"url":"https:\/\/content.carib-export.com\/es\/author\/demo\/"}]}},"_links":{"self":[{"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/posts\/265376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/comments?post=265376"}],"version-history":[{"count":0,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/posts\/265376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/media\/242937"}],"wp:attachment":[{"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/media?parent=265376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/categories?post=265376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/content.carib-export.com\/es\/wp-json\/wp\/v2\/tags?post=265376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}