{"id":265415,"date":"2019-02-05T13:43:39","date_gmt":"2019-02-05T17:43:39","guid":{"rendered":"https:\/\/content.carib-export.com\/benlar-foods-the-experiment-that-turned-into-a-successful-entrepreneurial-venture-and-social-enterprise\/"},"modified":"2022-06-13T00:21:21","modified_gmt":"2022-06-13T04:21:21","slug":"benlar-foods-the-experiment-that-turned-into-a-successful-entrepreneurial-venture-and-social-enterprise","status":"publish","type":"post","link":"https:\/\/content.carib-export.com\/es\/blog\/benlar-foods-the-experiment-that-turned-into-a-successful-entrepreneurial-venture-and-social-enterprise\/","title":{"rendered":"Benlar Foods, el experimento que se convirti\u00f3 en un exitoso emprendimiento empresarial y empresa social"},"content":{"rendered":"
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Founded in the land of wood and water, this social enterprise is transforming lives by offering healthy, nutritious foods, sharing knowledge and empowering other members of the community.<\/p>\n\n\n\n

CEO Craslyn Benjamin established Benlar Foods in 2014, while working as a strategic forecaster with Jamaican food giant, Grace Kennedy.\u00c2  It was initially an experiment intended to troubleshoot a supply shortage Grace Kennedy was experiencing.\u00c2  Benjamin was contracted to grow scotch bonnet peppers, and with two acres of land, she rolled out a fully organic, best practice set up.\u00c2  The experiment proved to be several times more bountiful than imagined.<\/p>\n\n\n\n

\u00e2\u20ac\u0153It was amazing,\u00e2\u20ac\u009d she said.\u00c2  What I made in three months of reaping, I was making in a year of salary at Grace, and they paid me really well.\u00e2\u20ac\u009d<\/p>\n\n\n\n

Inspired by her success, Benjamin resigned from Grace to run Benlar Foods fulltime.\u00c2  She strategized on how she could increase yield, and grow produce efficiently, and she shared the knowledge gained with other farmers in her community, eager to ensure they too could reap her level of success.<\/p>\n\n\n\n

\u00e2\u20ac\u0153I wanted to increase the availability of authentic Jamaican products,\u00e2\u20ac\u009d Benjamin said.\u00c2  \u00e2\u20ac\u0153Sometimes you hear, oh, I am not getting the authentic jerk seasoning anymore from Jamaica.\u00c2  I have an issue with that because our country is known for its food and spices, so I feel the need to protect that,\u00e2\u20ac\u009d she said.<\/p>\n\n\n\n

After a year in business, Benjamin landed a major contract with Burger King.\u00c2  It proved to be the stepping stone toward developing a sustainable business model.\u00c2  She scaled up production, created new products and launched Benlar-branded spices, all with a view toward strengthening brand Jamaica.<\/p>\n\n\n\n

Scaling up and going global<\/strong><\/p>\n\n\n\n

With four years of business under their belt, and six major contracts, what\u00e2\u20ac\u2122s next for Benlar Foods?<\/p>\n\n\n\n

They have just incorporated an e-commerce platform, which facilitates trade by enabling them to drop shipments in different countries.<\/p>\n\n\n

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Organic prepared foods are next on their list of offerings, and they are setting up an agro processing facility to facilitate this.\u00c2  It will allow them to control freshness along the supply chain, add value, and meet customers\u00e2\u20ac\u2122 preference for convenience. \u00c2 It will be one of the only facilities in Jamaica offering a service of this kind.<\/p>\n\n\n\n

They are also pursuing a Safe Quality Foods (SQF) certification, which will allow them to export to foreign territories like Australia and Sweden.<\/p>\n\n\n\n

\u00e2\u20ac\u0153This is really big for us, in terms of taking us to the next level where food safety and traceability are concerned,\u00e2\u20ac\u009d Benjamin said.<\/p>\n\n\n\n

Mentorship, training and an international outlook, keys to success<\/strong><\/p>\n\n\n\n

\u00e2\u20ac\u0153Research programmes and organisations focused on training and mentorship,\u00e2\u20ac\u009d Benjamin said.\u00c2  \u00e2\u20ac\u0153This is key to continued learning and evolution.\u00e2\u20ac\u009d<\/p>\n\n\n\n

The knowledge she gained through her enrolment in the Branson Centre of Entrepreneurship<\/a>, and her selection for President Barrack Obama\u00e2\u20ac\u2122s Young Leaders of the Americas initiative<\/a> and Caribbean Export\u00e2\u20ac\u2122s WE-Xport programme<\/a> have been priceless and she continues to reap the benefits to date.\u00c2  The programmes exposed her to how top US conglomerates manage fresh produce and distribution across several states, assisted her with developing a strategic action plan, and exposed her to a network of over 245 entrepreneurs from Latin America and the Caribbean with whom she exchanges ideas daily.<\/p>\n\n\n\n

\u00e2\u20ac\u0153You must network with entrepreneurs across the region.\u00c2  Study how countries, like Cuba, Venezuela and Haiti do business differently, and see what elements can be beneficial\u00e2\u20ac\u00a6to your operation.\u00c2  \u00e2\u20ac\u0153We don\u00e2\u20ac\u2122t operate in a vacuum,\u00e2\u20ac\u009d she said.\u00c2 \u00c2  \u00e2\u20ac\u0153A global approach will be key to your success.\u00e2\u20ac\u009d<\/p>\n\n\n\n

Visit the We-Xport booth at Bmex in June 2019 to view the Benlar Foods’ product range.<\/p>\n\n\n

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Find out more about Benlar Foods, how they assist other farmers and empower the youth in their community.<\/strong><\/p>\n\n\n\n

Website:\u00c2  www.benlarfoods.com<\/a><\/strong><\/p>\n\n\n\n

Facebook and Instagram : @benlarfoods<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Founded in the land of wood and water, this social enterprise is transforming lives by offering healthy, nutritious foods, sharing knowledge and empowering other members of the community. CEO Craslyn Benjamin established Benlar Foods in 2014, while working as a strategic forecaster with Jamaican food giant, Grace Kennedy.\u00c2  It was initially an experiment intended to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4516],"tags":[11487,11661],"class_list":["post-265415","post","type-post","status-publish","format-standard","hentry","category-blog","tag-export-es","tag-we-xport-es"],"acf":[],"yoast_head":"\nBenlar Foods, el experimento que se convirti\u00f3 en un exitoso emprendimiento empresarial y empresa social - nombre del Exportaci\u00f3n del Caribe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/content.carib-export.com\/es\/blog\/benlar-foods-the-experiment-that-turned-into-a-successful-entrepreneurial-venture-and-social-enterprise\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benlar Foods, el experimento que se convirti\u00f3 en un exitoso emprendimiento empresarial y empresa social - nombre del Exportaci\u00f3n del Caribe\" \/>\n<meta property=\"og:description\" content=\"Founded in the land of wood and water, this social enterprise is transforming lives by offering healthy, nutritious foods, sharing knowledge and empowering other members of the community. 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