atelier ProNET sur le marketing \u00e0 l’exportation<\/a> organis\u00e9 en mars, a attir\u00e9 tous les participants. Il vise \u00e0 aider les PME \u00e0 am\u00e9liorer leurs produits et \u00e0 \u00e9tendre leurs march\u00e9s.<\/p>\n\nLors de l’ouverture de l’atelier \u00e0 la galerie Bagnall’s Point, au Pelican Centre, Mark Hill, directeur g\u00e9n\u00e9ral d’Export Barbados, a fait remarquer que la Barbade \u00e9tait \u00e0 la tra\u00eene par rapport au reste des Cara\u00efbes en mati\u00e8re d’innovation et que des ateliers comme celui-ci \u00e9taient donc extr\u00eamement importants pour aider \u00e0 redresser la situation.<\/p>\n\n
\u00ab\u00a0Nous avons l’ambition de devenir l’\u00eele la plus innovante du monde, mais l’\u00e9cart entre notre capacit\u00e9 d’innovation et notre capacit\u00e9 de d\u00e9veloppement de produits est tr\u00e8s important. Les ateliers de cette nature sont donc essentiels pour nous aider \u00e0 combler ce foss\u00e9, en particulier pour notre \u00e9conomie. J’invite tout le monde \u00e0 faire preuve d’ouverture d’esprit et \u00e0 \u00eatre r\u00e9ceptif aux id\u00e9es et aux solutions qui vous sont pr\u00e9sent\u00e9es. Notre soci\u00e9t\u00e9 a une aversion pour le risque, mais l’innovation et le d\u00e9veloppement de produits sont les seuls moyens s\u00fbrs de faire cro\u00eetre notre \u00e9conomie et votre entreprise\u00a0\u00bb, a d\u00e9clar\u00e9 M. Hill.<\/p>\n\n
Natasha Walcott, conseill\u00e8re principale pour la comp\u00e9titivit\u00e9 et la promotion des exportations aupr\u00e8s de Caribbean Export, a d\u00e9clar\u00e9 que Caribbean Export s’engageait \u00e0 renforcer les capacit\u00e9s des PME. Se r\u00e9f\u00e9rant sp\u00e9cifiquement \u00e0 la Barbade, elle a r\u00e9v\u00e9l\u00e9 qu’entre 2017 et 2022, il y a eu 1 461 participants \u00e0 la programmation de Caribbean Export.<\/p>\n\n
\u00ab\u00a0Parmi les activit\u00e9s en personne, il y a eu neuf programmes de formation et de certification. Soixante-quatre entreprises ont particip\u00e9 \u00e0 des activit\u00e9s dans le cadre de la promotion des exportations, ce qui repr\u00e9sente des missions commerciales et des expositions. Dans le cadre de nos programmes phares de subventions, nous avons aid\u00e9 35 entreprises pour un montant de 860 000 dollars en subventions\u00a0\u00bb, a d\u00e9clar\u00e9 M. Walcott.<\/p>\n\n
Ramesh Ramdeen, qui a dirig\u00e9 l’atelier, a d\u00e9clar\u00e9 que les entreprises r\u00e9gionales doivent ma\u00eetriser l’exportation entre elles avant d’envisager d’avoir un impact significatif au niveau extrar\u00e9gional :<\/p>\n\n
\u00ab\u00a0Ce que nous devons faire, c’est nous assurer que les produits que nous fabriquons dans la r\u00e9gion r\u00e9pondent aux normes de qualit\u00e9 pour pouvoir p\u00e9n\u00e9trer les march\u00e9s r\u00e9gionaux. Nous devons comprendre quels sont nos avantages concurrentiels et comparatifs. Nous ne pouvons pas vendre de v\u00eatements \u00e0 la Chine. Nous ne pouvons pas vendre des produits que d’autres produisent mieux que nous ou plus efficacement que nous. Nous devons donc comprendre quels sont nos cr\u00e9neaux. Mais nous devons \u00e9galement comprendre comment nous pouvons d\u00e9placer les marchandises entre nous au niveau r\u00e9gional. Nous devons faire en sorte que le CSME [CARICOM Single Market and Economy] fonctionne correctement\u00a0\u00bb.<\/p>\n\n
M. Ramdeen a \u00e9galement d\u00e9clar\u00e9 qu’il existait un march\u00e9 captif dans la r\u00e9gion, avec 7 millions de personnes entre la Guyane, la Jama\u00efque et Trinit\u00e9-et-Tobago, et 30 \u00e0 40 millions de personnes si l’on inclut la R\u00e9publique dominicaine et Cuba. Il a sugg\u00e9r\u00e9 que les dirigeants r\u00e9gionaux examinent attentivement les lois et les cadres existants qui emp\u00eachent le commerce et l’agriculture de se d\u00e9velopper comme ils le devraient.<\/p>\n\n
ProNET est un programme de formation propos\u00e9 par Caribbean Export aux PME d\u00e9sireuses de d\u00e9velopper leurs activit\u00e9s et de les rendre plus comp\u00e9titives et pr\u00eates \u00e0 exporter.<\/p>\n\n
Ce communiqu\u00e9 a \u00e9t\u00e9 publi\u00e9 \u00e0 l’origine sur le site web d’Export Barbados<\/a>.<\/p>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
La comp\u00e9titivit\u00e9 de l’industrie manufacturi\u00e8re a \u00e9t\u00e9 examin\u00e9e \u00e0 la loupe lorsque Export Barbados (BIDC) et l’Agence carib\u00e9enne de d\u00e9veloppement des exportations (Caribbean Export) ont organis\u00e9 conjointement un atelier ProNET gratuit les 20 et 21 avril. L’atelier, le deuxi\u00e8me du genre destin\u00e9 aux petites et moyennes entreprises (PME), \u00e9tait ax\u00e9 sur le d\u00e9veloppement de produits. […]<\/p>\n","protected":false},"author":9,"featured_media":310434,"menu_order":0,"template":"","tags":[],"class_list":["post-310480","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n
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