{"id":270075,"date":"2017-10-03T10:20:54","date_gmt":"2017-10-03T14:20:54","guid":{"rendered":"https:\/\/content.carib-export.com\/exporters\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/"},"modified":"2025-02-05T14:39:18","modified_gmt":"2025-02-05T18:39:18","slug":"9-steps-to-get-your-brand-prepped-for-export","status":"publish","type":"page","link":"https:\/\/content.carib-export.com\/fr\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/","title":{"rendered":"9 \u00e9tapes pour pr\u00e9parer votre marque \u00e0 l&rsquo;exportation"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span class=\"s1\"><i>Les Cara\u00efbes regorgent d&rsquo;excellents produits. Cependant, sans une marque convaincante, comment un produit peut-il trouver sa place sur un march\u00e9 d&rsquo;exportation tr\u00e8s fr\u00e9quent\u00e9 ?<\/i><\/span><\/p><p><i>Aujourd&rsquo;hui, la marque est le capital le plus important que toute entreprise puisse avoir. La plus grande id\u00e9e fausse est qu&rsquo;une marque est un logo. En fait, une marque englobe tout, depuis le style de son emballage, chaque newsletter envoy\u00e9e \u00e0 ses clients, jusqu&rsquo;au ton de voix employ\u00e9 par l&rsquo;entreprise.<\/i><\/p><p><span class=\"s1\"><i>Une marque est ce que les gens pensent de vous. Voici nos 9 \u00e9tapes, d\u00e9velopp\u00e9es par les experts en image de marque prim\u00e9s <a href=\"https:\/\/brand42.co.uk\/\">Brand42,<\/a> pour vous assurer que votre marque est \u00e0 la hauteur avant d&rsquo;entrer sur un march\u00e9 international :<\/i><\/span><\/p><\/blockquote>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Phase 1- Exploration - 9 Steps to Prep Your Brand for Export\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dH-y2pSjgZg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20px\">\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Phase 2 - Creation - 9 Steps to Prep Your Brand for Export\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RquIXjwmo9Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20px\">\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Phase 3 - Development - 9 Steps to Prep Your Brand for Export\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/i3BSvPS0fek?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les Cara\u00efbes regorgent d&rsquo;excellents produits. Cependant, sans une marque convaincante, comment un produit peut-il trouver sa place sur un march\u00e9 d&rsquo;exportation tr\u00e8s fr\u00e9quent\u00e9 ? Aujourd&rsquo;hui, la marque est le capital le plus important que toute entreprise puisse avoir. La plus grande id\u00e9e fausse est qu&rsquo;une marque est un logo. En fait, une marque englobe tout, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":246905,"parent":256236,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-270075","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>de 9 \u00e9tapes pour pr\u00e9parer votre marque \u00e0 l&#039;exportation - Exportation Cara\u00efbes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/content.carib-export.com\/fr\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"de 9 \u00e9tapes pour pr\u00e9parer votre marque \u00e0 l&#039;exportation - Exportation Cara\u00efbes\" \/>\n<meta property=\"og:description\" content=\"Les Cara\u00efbes regorgent d&rsquo;excellents produits. Cependant, sans une marque convaincante, comment un produit peut-il trouver sa place sur un march\u00e9 d&rsquo;exportation tr\u00e8s fr\u00e9quent\u00e9 ? Aujourd&rsquo;hui, la marque est le capital le plus important que toute entreprise puisse avoir. La plus grande id\u00e9e fausse est qu&rsquo;une marque est un logo. 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