{"id":270746,"date":"2020-04-02T09:20:43","date_gmt":"2020-04-02T13:20:43","guid":{"rendered":"https:\/\/content.carib-export.com\/exporters\/training\/competitive-intelligence\/"},"modified":"2025-02-06T13:27:08","modified_gmt":"2025-02-06T17:27:08","slug":"competitive-intelligence","status":"publish","type":"page","link":"https:\/\/content.carib-export.com\/fr\/resources\/training\/competitive-intelligence\/","title":{"rendered":"Formation Intelligence Concurrentielle"},"content":{"rendered":"\n<p>La formation Caribbean Export Competitive Intelligence vise \u00e0 accro\u00eetre l&rsquo;utilisation d&rsquo;informations commerciales de haute qualit\u00e9 par les PME pour soutenir leur entr\u00e9e, leur approvisionnement et leurs op\u00e9rations sur divers march\u00e9s cibles d&rsquo;exportation. La formation a \u00e9t\u00e9 con\u00e7ue pour mieux \u00e9quiper les PME afin qu&rsquo;elles puissent prendre des d\u00e9cisions commerciales \u00e9clair\u00e9es et accro\u00eetre leur comp\u00e9titivit\u00e9 \u00e0 l&rsquo;exportation.<\/p>\n\n<p>Les objectifs sp\u00e9cifiques du programme de formation sont :<\/p>\n\n<ul class=\"wp-block-list\"><li>Fournir aux entreprises r\u00e9gionales une compr\u00e9hension de base de l&rsquo;intelligence du march\u00e9, y compris des informations sur l&rsquo;\u00e9valuation de la pr\u00e9paration \u00e0 l&rsquo;exportation, la s\u00e9lection des march\u00e9s cibles id\u00e9aux, les exigences d&rsquo;entr\u00e9e sur le march\u00e9 et l&rsquo;\u00e9laboration d&rsquo;une strat\u00e9gie d&rsquo;exportation<\/li><li>Identifier les sources de donn\u00e9es traditionnelles pour les informations de march\u00e9 et fournir des d\u00e9monstrations sur l&rsquo;utilisation de ces plateformes<\/li><li>Renforcer la capacit\u00e9 des entreprises r\u00e9gionales \u00e0 se procurer des informations sur le march\u00e9 \u00e0 utiliser dans leurs activit\u00e9s commerciales et commerciales pour assurer la durabilit\u00e9<\/li><li>Fournir aux entreprises les connaissances de base sur la fa\u00e7on d&rsquo;exploiter les canaux num\u00e9riques pour se connecter avec les clients actuels et potentiels via le marketing num\u00e9rique.<\/li><\/ul>\n\n<p>La formation qui se d\u00e9roule g\u00e9n\u00e9ralement sur 2 jours est r\u00e9alis\u00e9e en partenariat avec un Business Support Organisation (BSO) local et comprend les sujets suivants :<\/p>\n\n<ul class=\"wp-block-list\"><li>\u00c9valuation de votre pr\u00e9paration \u00e0 l&rsquo;exportation<\/li><li>Identification des march\u00e9s cibles appropri\u00e9s<\/li><li>Utilisation efficace des outils d&rsquo;intelligence de march\u00e9<\/li><li>\u00c9tablir des relations transfrontali\u00e8res strat\u00e9giques<\/li><li>Apprendre les concepts de marketing modernes<\/li><li>\u00c9laboration de plans d&rsquo;affaires et de planification financi\u00e8re<\/li><\/ul>\n\n<p>Pour plus d&rsquo;informations sur ce programme, contactez Mikaela Stoute de Caribbean Export par e-mail : mstoute@carib-export.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La formation Caribbean Export Competitive Intelligence vise \u00e0 accro\u00eetre l&rsquo;utilisation d&rsquo;informations commerciales de haute qualit\u00e9 par les PME pour soutenir leur entr\u00e9e, leur approvisionnement et leurs op\u00e9rations sur divers march\u00e9s cibles d&rsquo;exportation. La formation a \u00e9t\u00e9 con\u00e7ue pour mieux \u00e9quiper les PME afin qu&rsquo;elles puissent prendre des d\u00e9cisions commerciales \u00e9clair\u00e9es et accro\u00eetre leur comp\u00e9titivit\u00e9 \u00e0 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":249930,"parent":256311,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[15215],"class_list":["post-270746","page","type-page","status-publish","has-post-thumbnail","hentry","tag-training-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>de Formation Intelligence Concurrentielle - Exportation Cara\u00efbes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/content.carib-export.com\/fr\/resources\/training\/competitive-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"de Formation Intelligence Concurrentielle - Exportation Cara\u00efbes\" \/>\n<meta property=\"og:description\" content=\"La formation Caribbean Export Competitive Intelligence vise \u00e0 accro\u00eetre l&rsquo;utilisation d&rsquo;informations commerciales de haute qualit\u00e9 par les PME pour soutenir leur entr\u00e9e, leur approvisionnement et leurs op\u00e9rations sur divers march\u00e9s cibles d&rsquo;exportation. 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