{"id":280004,"date":"2022-05-17T14:15:48","date_gmt":"2022-05-17T18:15:48","guid":{"rendered":"https:\/\/content.carib-export.com\/exporters\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/"},"modified":"2025-02-05T14:53:25","modified_gmt":"2025-02-05T18:53:25","slug":"define-your-look-and-feel","status":"publish","type":"page","link":"https:\/\/content.carib-export.com\/fr\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/define-your-look-and-feel\/","title":{"rendered":"D\u00e9finissez votre apparence"},"content":{"rendered":"\n

\u00c9tape 4<\/em> – D\u00e9finissez votre look and feel<\/p>\n\n

C’est une \u00e9tape cruciale dans le d\u00e9veloppement de votre marque<\/p>La phase de cr\u00e9ation<\/em><\/cite><\/blockquote>\n\n

C’est une \u00e9tape cruciale dans le d\u00e9veloppement de votre marque. Votre \u00ab look and feel \u00bb doit refl\u00e9ter tout ce que vous avez acquis de la phase d’exploration. Ce sera votre ton de voix visuel pour exprimer les arguments de vente uniques de votre marque. Ce sera \u00e9galement la principale influence pour votre emballage et doit donner \u00e0 votre produit un attrait remarquable en rayon pour l’exportation internationale.<\/p>\n\n

Il est important de tester plusieurs parcours avant d’en choisir un qui correspond exactement \u00e0 l’identit\u00e9 de votre marque.<\/p>\n\n

C’est tr\u00e8s simple; les produits ennuyeux sont laiss\u00e9s pour compte. Une \u00e9tude de Yankelovich Consumer Research a pr\u00e9dit que nous ing\u00e9rons jusqu’\u00e0 5 000 \u00e9l\u00e9ments<\/a> de communication par jour, mais notre cerveau ne peut absorber qu’une infime partie de cette surcharge visuelle.<\/p>\n\n

Avec de telles chances, \u00eatre rappel\u00e9 ou d\u00e9p\u00e9rir\u2026<\/p>\n\n

\"\"
Brand42 a choisi une sensation visuelle propre, lumineuse et minimale pour r\u00e9organiser Caribbean Blue Naturals. <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

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