{"id":280034,"date":"2022-05-17T14:08:25","date_gmt":"2022-05-17T18:08:25","guid":{"rendered":"https:\/\/content.carib-export.com\/exporters\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/identify-your-opportunity\/"},"modified":"2025-02-05T15:01:48","modified_gmt":"2025-02-05T19:01:48","slug":"identify-your-opportunity","status":"publish","type":"page","link":"https:\/\/content.carib-export.com\/fr\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/identify-your-opportunity\/","title":{"rendered":"Identifiez votre opportunit\u00e9"},"content":{"rendered":"\n<p><em>\u00c9tape<\/em> 2 &#8211; Identifiez votre opportunit\u00e9<\/p>\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>Il est tr\u00e8s tr\u00e8s important de se diff\u00e9rencier.<\/p><cite><em>La phase d&rsquo;exploration<\/em><\/cite><\/blockquote>\n\n<p>Une fois que vous avez d\u00e9termin\u00e9 qui est votre concurrence, il est tr\u00e8s tr\u00e8s important de vous diff\u00e9rencier. L&rsquo;imitation est invariablement une strat\u00e9gie de marque faible.<\/p>\n\n<p>Au lieu de cela, identifiez les attributs sp\u00e9ciaux que d\u00e9fendent vos concurrents et d\u00e9limitez votre domaine de sp\u00e9cialisation unique. Une fois que vous avez trouv\u00e9 un cr\u00e9neau pour votre marque, vous devrez peut-\u00eatre modifier votre offre pour l&rsquo;adapter \u00e0 l&rsquo;opportunit\u00e9.<\/p>\n\n<p>Nous aimons cr\u00e9er un graphique simple pour que l&rsquo;opportunit\u00e9 se pr\u00e9sente de mani\u00e8re lin\u00e9aire et logique. Lors de la planification de Tan Ban Skrati, nous avons trouv\u00e9 un espace exclusif pour ce chocolat local du Suriname parmi les marques d&rsquo;usine et les types artisanaux\u2026<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/content.carib-export.com\/wp-content\/uploads\/2017\/10\/Opportunity-Map.jpg\" alt=\"\" class=\"wp-image-179007\"\/><figcaption>La cartographie des opportunit\u00e9s est fondamentale pour le d\u00e9veloppement de votre marque.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9tape 2 &#8211; Identifiez votre opportunit\u00e9 Il est tr\u00e8s tr\u00e8s important de se diff\u00e9rencier. La phase d&rsquo;exploration Une fois que vous avez d\u00e9termin\u00e9 qui est votre concurrence, il est tr\u00e8s tr\u00e8s important de vous diff\u00e9rencier. L&rsquo;imitation est invariablement une strat\u00e9gie de marque faible. Au lieu de cela, identifiez les attributs sp\u00e9ciaux que d\u00e9fendent vos concurrents [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":270075,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-280034","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>de Identifiez votre opportunit\u00e9 - Exportation Cara\u00efbes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/content.carib-export.com\/fr\/resources\/exporters-toolkit\/9-steps-to-get-your-brand-prepped-for-export\/identify-your-opportunity\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"de Identifiez votre opportunit\u00e9 - Exportation Cara\u00efbes\" \/>\n<meta property=\"og:description\" content=\"\u00c9tape 2 &#8211; Identifiez votre opportunit\u00e9 Il est tr\u00e8s tr\u00e8s important de se diff\u00e9rencier. 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