{"id":264328,"date":"2021-01-28T11:15:06","date_gmt":"2021-01-28T15:15:06","guid":{"rendered":"https:\/\/content.carib-export.com\/making-a-business-out-of-music\/"},"modified":"2022-06-12T23:12:43","modified_gmt":"2022-06-13T03:12:43","slug":"making-a-business-out-of-music","status":"publish","type":"post","link":"https:\/\/content.carib-export.com\/fr\/blog\/making-a-business-out-of-music\/","title":{"rendered":"Faire un business avec la musique"},"content":{"rendered":"
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The Caribbean is bursting with creative talent, much of which is in the music industry. Often, musicians start out honing their talent as a hobby, and struggle financially to make a viable living. Most Caribbean musicians use live performances as their main route to revenue generation, unlike artists outside of the region who have often been able to capitalise on generating revenue streams from digital platforms.<\/p>\n\n\n\n

To support the artists\u00e2\u20ac\u2122 leveraging the digital space, Caribbean Export Development Agency has hosted a number of initiatives, as part of the 11th EDF Regional Private Sector Development Programme (RPSDP). Since 2017, the Agency has worked with Business Support Organisations (BSOs) specifically the Coalition on Services Industries (CSIs) from across the region to enable those involved in the industry to participate in the Business of Music (BOM) online self-learning platform and face to face workshops. In 2019, a new dimension was developed to this training involving instructor led webinars followed by a two-day workshop in collaboration with COSCAP (Copyright Society of Composers, Authors and Publishers Inc.) and the National Cultural Foundation (NCF) and the \u00e2\u20ac\u02dcknowledge company\u00e2\u20ac\u2122 Music Ally Ltd in Barbados. Most recently, in the midst of the coronavirus pandemic, the Agency embarked upon a 60-hour Virtual Regional Song Writing and Music Production Training workshop. Supporting the development of artists beyond hobby-type endeavours was a key driving factor for this workshop.<\/p>\n\n\n\n

Coordinated by Herric Horne, a Vincentian Music Executive and owner of Island Network Inc., a full-service artist management and music development company, the workshop hosted some 35 singers, songwriters, and producers from across the Caribbean.<\/p>\n\n\n\n

\u00e2\u20ac\u0153There was a lot of enthusiasm when it came to certain topics such as how do you monetize your intellectual property and create different revenue streams. The struggle is to get the mindset of the practitioner right, get them to understand that we operate a business and understand how to run the business. In a global context, we are rich in talent like any geographic location but in terms of business opportunities, we need to be on a bigger playing field with the bigger players to yield that return that is due to us,\u00e2\u20ac\u009d Mr. Horne said.<\/p>\n\n\n\n

The Virtual Regional Song Writing and Music Production Training workshop was developed in collaboration with the OECS Competitive Business Unit and resulted in some 23 tracks being produced for a virtual showcase aimed at international music executives.<\/p>\n\n\n\n

To develop the tracks, cross-genre collaboration was encouraged with participants; artists, producers, songwriters from different countries working together and leveraging skills of expert producers. Lead tutor Shamel Hughes (USA) together with De Red Boyz (Barbados), Parry Jack (St. Vincent and the Grenadines based in USA), Kasey Phillips (Trinidad and Tobago based in USA), Krishna Lawrence (Dominica), Christopher Birch (Jamaica) and Grammy Award winning Marcus Allen and Andrew Clifton (USA) proved invaluable for participants .<\/p>\n\n\n\n

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