{"id":265399,"date":"2019-01-29T14:40:44","date_gmt":"2019-01-29T18:40:44","guid":{"rendered":"https:\/\/content.carib-export.com\/from-ethiopia-to-st-lucia-the-meme-bete-story\/"},"modified":"2022-06-12T23:33:14","modified_gmt":"2022-06-13T03:33:14","slug":"from-ethiopia-to-st-lucia-the-meme-bete-story","status":"publish","type":"post","link":"https:\/\/content.carib-export.com\/fr\/blog\/from-ethiopia-to-st-lucia-the-meme-bete-story\/","title":{"rendered":"De l’\u00c9thiopie \u00e0 Sainte-Lucie, l’histoire de Meme Bete"},"content":{"rendered":"
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While living and working as a development professional in Ethiopia, Meme Bete\u00e2\u20ac\u2122s founder, Taribba do Nascimento helped women entrepreneurs get export-ready, and as she watched their ventures grow, she was inspired to follow the entrepreneurial path.<\/p>\n\n\n\n

\u00e2\u20ac\u0153The leather industry is really organized in Ethiopia, and I loved African prints, so I thought African print fabric with leather would produce a beautiful bag,\u00e2\u20ac\u009d Taribba said.<\/p>\n\n\n\n

She established Meme Bete<\/a> in 2009, a brand specialising in crafting exclusive handbags and purses.<\/p>\n\n\n\n

At first it was a side hustle she used to repay student loans, but after becoming a mom, Taribba\u00c2 gave up her job and dived into Meme Bete full-time, so she could stay at home with her son.<\/p>\n\n\n\n

In 2012 Taribba returned to Saint Lucia and to full time development work, again making Meme Bete a part time venture.\u00c2  It was a strategic move that enabled her in four years to accrue the capital needed to purchase industrial machines, hire staff and commence production full time from her very own atelier.<\/p>\n\n\n\n

As a single mom relying solely on profits from an entrepreneurial venture and having responsibility for the livelihood of her staff, each day is a challenge.\u00c2  Despite the rush of support from friends and family eager to support her venture, there were only so many bags they could buy, and when that initial support dwindled, it was time to convince strangers to buy.<\/p>\n\n\n\n

Eyes Set on Becoming an Iconic Brand<\/strong><\/p>\n\n\n

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Meme Bete will celebrate its 10th<\/sup> anniversary in April 2019, and Taribba is focused on increasing the brand\u00e2\u20ac\u2122s visibility, as well as incorporating more personal stories in the hopes of inspiring others.\u00c2  The brand is intentionally small and focused on exclusivity.\u00c2  They do not replicate prints, and colour schemes are unique in each bag.\u00c2  In effect, no two Meme Betes are the same.<\/p>\n\n\n\n

The goal?\u00c2  To be that thing people must get when they visit Saint Lucia.<\/p>\n\n\n\n

\u00e2\u20ac\u0153I want it to be synonymous with Saint Lucia,\u00e2\u20ac\u009d do Nascimento said.\u00c2  \u00e2\u20ac\u0153There are the Sulphur Springs.\u00c2  There are the Pitons.\u00c2  And there is That\u00e2\u20ac\u2122s what I want,\u00e2\u20ac\u009d she said.<\/p>\n\n\n\n

Fittingly, do Nascimento borrowed the name from a Saint Lucian saying that means same animal, same beast, loosely translated on island as \u00e2\u20ac\u0153there is no difference; we are all the same\u00e2\u20ac\u009d.<\/p>\n\n\n\n

\u00e2\u20ac\u0153It\u00e2\u20ac\u2122s now trendy to buy artisanal products, and people are beginning to understand the need to support local economies,\u00e2\u20ac\u009d do Nascimento said, \u00e2\u20ac\u0153making it a great time to be an entrepreneur in the Caribbean.\u00e2\u20ac\u009d<\/p>\n\n\n\n

There is no shortage of talented people in the Region and Taribba is one of twenty women entrepreneurs that was selected to participate in the Women Empowered Through Export (WE-Xport)<\/a> programme implemented by Caribbean Export.\u00c2  We-Xport supports Caribbean women in business to start exporting or increase the exports of their products or services.<\/p>\n\n\n\n

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Find out more about Taribba\u00e2\u20ac\u2122s journey by subscribing to her newsletter at: www.memebete.com<\/a>, and join the Meme Bete community on Instagram: @memebete.bags<\/a> and Facebook: @meme.bete<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

While living and working as a development professional in Ethiopia, Meme Bete\u00e2\u20ac\u2122s founder, Taribba do Nascimento helped women entrepreneurs get export-ready, and as she watched their ventures grow, she was inspired to follow the entrepreneurial path. \u00e2\u20ac\u0153The leather industry is really organized in Ethiopia, and I loved African prints, so I thought African print fabric […]<\/p>\n","protected":false},"author":3,"featured_media":243795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4509],"tags":[11654],"class_list":["post-265399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-we-xport-fr"],"acf":[],"yoast_head":"\nde De l'\u00c9thiopie \u00e0 Sainte-Lucie, l'histoire de Meme Bete - Exportation Cara\u00efbes<\/title>\n<meta name=\"robots\" content=\"index, follow, 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