{"id":265553,"date":"2019-05-21T10:51:34","date_gmt":"2019-05-21T14:51:34","guid":{"rendered":"https:\/\/content.carib-export.com\/dominica-tours-how-one-entrepreneur-weathered-the-storm-and-is-building-back-bigger-and-better-than-before\/"},"modified":"2022-06-12T23:28:56","modified_gmt":"2022-06-13T03:28:56","slug":"dominica-tours-how-one-entrepreneur-weathered-the-storm-and-is-building-back-bigger-and-better-than-before","status":"publish","type":"post","link":"https:\/\/content.carib-export.com\/fr\/blog\/dominica-tours-how-one-entrepreneur-weathered-the-storm-and-is-building-back-bigger-and-better-than-before\/","title":{"rendered":"Dominica Tours – Comment un entrepreneur a r\u00e9sist\u00e9 \u00e0 la temp\u00eate et reconstruit plus grand et mieux qu’avant"},"content":{"rendered":"
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When Hurricane Maria, a deadly Category Five hurricane, devastated Dominica in 2017, the island coined a phrase Dominicans were determined to achieve – \u00e2\u20ac\u0153Build Back Better\u00e2\u20ac\u009d, and it\u00e2\u20ac\u2122s at the heart of the \u00e2\u20ac\u0153Dominica Tours\u00e2\u20ac\u009d story.<\/p>\n\n\n\n

In 1970, Yvonne Armour Hill\u00e2\u20ac\u2122s parents, recognized as pioneers in Dominica\u00e2\u20ac\u2122s tourism industry, founded Anchorage Limited, a tourism business which included a hotel, a land-based tour company, and a whale watching and dive centre. <\/p>\n\n\n

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Yvonne Armour Hill <\/figcaption><\/figure>\n<\/div>\n\n\n

Dominica Tours, the tour operation division of Anchorage Ltd which Armour Hill served as Managing Director\/CEO, coordinated the experiences of their guests among the sister properties. But the hurricane destroyed three properties under the Dominica Tours umbrella, making the tour company virtually obsolete.<\/p>\n\n\n\n

Armour Hill, however, is not a quitter, and motivated by a desire to contribute to the island\u00e2\u20ac\u2122s rebuilding efforts, and to help get the tourism industry back on its feet, decided to rebrand and redevelop Dominica Tours.<\/p>\n\n\n\n

\u00e2\u20ac\u0153Instead of continuing to focus mainly on our sister properties, we are now working on offering a level of quality support to hoteliers and other stakeholders in the tourism industry to enhance the integrity of their products and services,\u00e2\u20ac\u009d she said. \u00e2\u20ac\u0153And our focus is on Authenticating the Nature Island experience.\u00e2\u20ac\u009d<\/p>\n\n\n\n

Even after a natural disaster as destructive as Hurricane Maria was, Yvonne\u00e2\u20ac\u2122s plan works, because visitors to Dominica aren\u00e2\u20ac\u2122t there merely for the hotels.<\/p>\n\n\n\n

\u00e2\u20ac\u0153We\u00e2\u20ac\u2122re the Nature Isle of the Caribbean,\u00e2\u20ac\u009d Yvonne said. \u00e2\u20ac\u0153Our very discerning visitors come here to hike, dive, enjoy our natural spas, go whale watching in the Caribbean\u00e2\u20ac\u2122s whale watching capital, experience the world\u00e2\u20ac\u2122s only indigenous Kalinago Territory, home to our region\u00e2\u20ac\u2122s indigenous people. We attract the fit and energetic, people who want adventure and off the beaten track experiences in one of the Caribbean\u00e2\u20ac\u2122s most authentic destinations and best kept secrets,\u00e2\u20ac\u009d she said. \u00e2\u20ac\u0153As well as those in search of peace and tranquility in beautiful \u00e2\u20ac\u02dceco\u00e2\u20ac\u2122 spaces\u00e2\u20ac\u00a6 So, we still have a lot to offer.\u00e2\u20ac\u009d<\/p>\n\n\n

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As a tourism and hospitality consultant, Yvonne is well placed to provide management support and training to hoteliers and tourism stakeholders on the island. She\u00e2\u20ac\u2122s been in the industry for over 35 years, and has worked in the tourism\/hospitality and education sectors locally, regionally and internationally, including as a Consultant with the Caribbean Tourism Organization, and presently as the Tourism HRD Specialist with the consulting firm that won the bid to review and update Dominica\u00e2\u20ac\u2122s National Tourism Policy, Tourism Master Plan and its DDA Corporate Strategy.<\/p>\n\n\n\n

She combined her industry knowledge and expertise with support from the Caribbean Export Development Agency<\/a>. Through their new Women Empowered Through Export (WE-Xport) <\/a>programme, which is designed to support Caribbean women in business to start exporting, or increase the exports of their products and services, Yvonne, one experience at a time, is working to ensure Dominica is the number one choice for nature lovers.\u00c2  With a firm reach in the French Caribbean islands of Martinique and Guadeloupe and in France, she is focused on significantly increasing the export of her services to Europe, North America and the African Continent.\u00c2  And one untapped market she\u00e2\u20ac\u2122s also focused on bringing in is the diaspora – Dominicans living abroad. <\/p>\n\n\n\n

\u00e2\u20ac\u0153This isn\u00e2\u20ac\u2122t country specific,\u00e2\u20ac\u009d she said, \u00e2\u20ac\u0153But it\u00e2\u20ac\u2122s definitely a market we should be more actively pursuing.\u00c2  We want them to revisit the natural beauty of their homeland.\u00e2\u20ac\u009d<\/p>\n\n\n\n

Armour Hill is undoubtedly brimming over with ideas to help rebuild and expand Dominica\u00e2\u20ac\u2122s tourism industry, but its long-term success will be dependent on creating a model that is sustainable. To achieve this, she has established Ayahora Foundation, a registered non-profit, designed to support and facilitate the development of Inspirational Leadership Institutes, which are focused on pre-primary, Montessori education and adult skills training. The foundation promotes sustainable development principles and practices through the delivery and support of quality, environmentally sensitive, culturally relevant educational programmes and initiatives.<\/p>\n\n\n

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\u00e2\u20ac\u0153Ayahora\u00e2\u20ac\u2122s work will support the development of the tourism industry by helping to mold responsible, thoughtful, good-spirited, productive global citizens,\u00e2\u20ac\u009d Armour Hill shared. So the foundation really is looking to address the needs of the industry in terms of building capacity, and in trying to inculcate from a very early age, sustainable development principles and practices, so that in 15, 20 years, we can envisage a work force that is more eco and culturally-sensitive and better equipped to contribute in real ways to the responsible development of our beautiful Nature Isle\u00e2\u20ac\u00a6 first and foremost for us Dominicans, as well as for our visitors.\u00e2\u20ac\u009d<\/p>\n\n\n\n

Yvonne\u00e2\u20ac\u2122s plans for Dominica Tours, and Ayahora exemplify Dominica\u00e2\u20ac\u2122s determination to build back better, and are a testament to the entrepreneurial spirit.<\/p>\n\n\n\n

\u00e2\u20ac\u0153When you suffer such devastation and loss, you have to ask yourself what\u00e2\u20ac\u2122s the lesson to be learned; how can I turn this to my advantage,\u00e2\u20ac\u009d Armour Hill said. \u00e2\u20ac\u0153You have a choice. You can either wallow and not move on, or you can make a choice for survival.\u00e2\u20ac\u009d <\/p>\n\n\n\n

Visit the WE-Xport booth at BMEX in Barbados from June 7-10, 2019 to learn more about Dominica Tours.<\/p>\n\n\n\n

Find out more about Dominica Tours and Yvonne\u00e2\u20ac\u2122s work by visiting: http:\/\/bit.ly\/DominicaTours<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When Hurricane Maria, a deadly Category Five hurricane, devastated Dominica in 2017, the island coined a phrase Dominicans were determined to achieve – \u00e2\u20ac\u0153Build Back Better\u00e2\u20ac\u009d, and it\u00e2\u20ac\u2122s at the heart of the \u00e2\u20ac\u0153Dominica Tours\u00e2\u20ac\u009d story. 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