{"id":312431,"date":"2023-07-13T07:30:00","date_gmt":"2023-07-13T11:30:00","guid":{"rendered":"https:\/\/content.carib-export.com\/?p=312431"},"modified":"2023-07-12T11:14:15","modified_gmt":"2023-07-12T15:14:15","slug":"a-refreshing-taste-of-the-tropics-the-story-of-limeade-bahamas","status":"publish","type":"post","link":"https:\/\/content.carib-export.com\/fr\/blog\/a-refreshing-taste-of-the-tropics-the-story-of-limeade-bahamas\/","title":{"rendered":"Un go\u00fbt rafra\u00eechissant des tropiques : L’histoire de \u00ab\u00a0Limeade Bahamas\u00a0\u00bb (en anglais)"},"content":{"rendered":"
<\/div>\n

\u00c0 l’\u00e2ge de six ans environ, l’entrepreneur baham\u00e9en Joshua Miller a commenc\u00e9 \u00e0 vendre de la limonade naturelle sur le stand de son p\u00e8re \u00e0 Nassau.<\/p>\n\n

Rudolph, le p\u00e8re de Joshua, lui a donn\u00e9 une recette originale pour cette boisson rafra\u00eechissante \u00e0 base de citrons verts locaux tri\u00e9s sur le volet, qui a rapidement connu un succ\u00e8s retentissant.<\/p>\n\n

Joshua se souvient : \u00ab\u00a0Mon p\u00e8re voulait m’apprendre la valeur d’un dollar. L’\u00e9t\u00e9, je vendais de la limonade \u00e0 son stand de jerk devant le restaurant de ma grand-m\u00e8re.<\/p>\n\n

\u00ab\u00a0Lorsque j’\u00e9tais \u00e0 l’universit\u00e9 (j’\u00e9tudiais la comptabilit\u00e9), ma grand-m\u00e8re m’a sugg\u00e9r\u00e9 de mettre la boisson en bouteille pour qu’elle puisse la vendre au restaurant. C’est ce que j’ai fait de 2009 \u00e0 2012, date \u00e0 laquelle j’ai officiellement lanc\u00e9 le produit sur un march\u00e9 plus large.<\/p>\n\n

Joshua explique qu’il a su que sa marque \u00ab\u00a0Limeade Bahamas\u00a0\u00bb pouvait devenir une entreprise viable lorsque les gens ont commenc\u00e9 \u00e0 lui demander son nom.<\/p>\n\n

Plus d’une d\u00e9cennie plus tard, Joshua propose aujourd’hui son produit en trois formats (12 onces, 20 onces et un gallon) et en six saveurs : citron vert, fraise, gingembre, p\u00eache, ananas et mangue. La boisson est en vente dans 150 endroits \u00e0 New Providence, notamment dans des restaurants, des \u00e9coles, des magasins de proximit\u00e9 et des stations-service.<\/p>\n\n

Limeade Bahamas emploie actuellement 12 personnes et Joshua a maintenu l’entreprise \u00e0 flot, malgr\u00e9 les probl\u00e8mes de capitaux et l’impact de la pand\u00e9mie de COVID-19, principalement gr\u00e2ce \u00e0 ses fonds personnels et \u00e0 l’aide de sa famille, ainsi qu’au soutien du Centre bahamien de d\u00e9veloppement des petites entreprises.<\/p>\n\n

En 2020, Joshua a d\u00e9cid\u00e9 d’augmenter la production en vue d’exporter vers le reste des Bahamas et peut-\u00eatre m\u00eame plus loin. Il a lou\u00e9 un b\u00e2timent \u00e0 la Bahamas Agricultural and Industrial Corporation (BAIC), mais celui-ci n\u00e9cessitait de nombreux travaux pour \u00eatre adapt\u00e9 \u00e0 son usage.<\/p>\n\n

Joshua a sollicit\u00e9 le programme 2021 Direct Support Grant de l’Agence de d\u00e9veloppement des exportations des Cara\u00efbes pour transformer le b\u00e2timent en une usine de fabrication moderne.<\/p>\n\n

Il d\u00e9clare : \u00ab\u00a0Nous avons emm\u00e9nag\u00e9 dans le b\u00e2timent au d\u00e9but de l’ann\u00e9e derni\u00e8re, mais il nous a fallu environ un an et demi pour le mettre aux normes. Il n’y avait m\u00eame pas d’\u00e9lectricit\u00e9, j’ai donc d\u00fb faire installer un transformateur, ce qui a co\u00fbt\u00e9 tr\u00e8s cher.<\/p>\n\n

\u00ab\u00a0J’ai d\u00e9cid\u00e9 d’opter pour l’\u00e9nergie renouvelable et le syst\u00e8me solaire afin que l’\u00e9quipement puisse \u00eatre consid\u00e9r\u00e9 comme une garantie par un \u00e9tablissement de cr\u00e9dit\u00a0\u00bb, ajoute Joshua.<\/p>\n\n

\u00ab\u00a0J’ai apport\u00e9 l’\u00e9quipement, mais il s’agissait d’un mat\u00e9riel de haute technologie, et j’ai donc rencontr\u00e9 des probl\u00e8mes d’installation. La subvention que j’ai re\u00e7ue de Caribbean Export m’a aid\u00e9 \u00e0 l’installer\u00a0\u00bb.<\/p>\n\n

Le nouveau syst\u00e8me solaire permet \u00e0 Limeade Bahamas de fonctionner presque enti\u00e8rement hors r\u00e9seau, \u00e0 l’exception de quelques \u00e9quipements lourds qui n\u00e9cessitent une quantit\u00e9 importante d’\u00e9nergie.<\/p>\n\n

Joshua estime que la mise en service du b\u00e2timent permettra \u00e0 Limeade Bahamas de franchir une nouvelle \u00e9tape en termes de production.<\/p>\n\n

Travailler dans cet espace est une formidable opportunit\u00e9 pour l’entreprise\u00a0\u00bb, explique-t-il. \u00ab\u00a0L’endroit o\u00f9 nous \u00e9tions auparavant, pr\u00e8s du restaurant de ma grand-m\u00e8re, \u00e9tait assez petit et exigu. Ce nouveau b\u00e2timent nous donne de la place pour circuler sans nous cogner les uns les autres et sans heurter le mat\u00e9riel. Nous pouvons \u00e9galement produire plus de boissons et les stocker. Cela a d\u00e9j\u00e0 fait une grande diff\u00e9rence.<\/p>\n\n

Au cours de l’ann\u00e9e prochaine, Joshua souhaite vendre son produit aux Bahamas et dans d’autres \u00eeles des Cara\u00efbes, voire dans le sud de la Floride. Il souhaite \u00e9galement introduire d’autres types de jus et d’eau pour compl\u00e9ter la limonade.<\/p>\n\n

Apr\u00e8s des d\u00e9buts modestes, Joshua a consid\u00e9rablement d\u00e9velopp\u00e9 sa marque et, \u00e0 la r\u00e9flexion, il dit qu’il ne changerait rien car \u00ab\u00a0chaque exp\u00e9rience a \u00e9t\u00e9 une exp\u00e9rience d’apprentissage\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l’\u00e2ge de six ans environ, l’entrepreneur baham\u00e9en Joshua Miller a commenc\u00e9 \u00e0 vendre de la limonade naturelle sur le stand de son p\u00e8re \u00e0 Nassau. 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