{"id":313509,"date":"2023-08-09T13:27:52","date_gmt":"2023-08-09T17:27:52","guid":{"rendered":"https:\/\/content.carib-export.com\/getting-animated-kenia-mattis-co-founder-and-ceo-of-listenmi-caribbean\/"},"modified":"2023-08-09T13:31:13","modified_gmt":"2023-08-09T17:31:13","slug":"getting-animated-kenia-mattis-co-founder-and-ceo-of-listenmi-caribbean","status":"publish","type":"post","link":"https:\/\/content.carib-export.com\/fr\/blog\/getting-animated-kenia-mattis-co-founder-and-ceo-of-listenmi-caribbean\/","title":{"rendered":"S’animer : Kenia Mattis, cofondatrice et directrice g\u00e9n\u00e9rale de ListenMi Caribbean"},"content":{"rendered":"
<\/div>\n

Cr\u00e9er une entreprise \u00e0 partir de z\u00e9ro est une t\u00e2che intimidante pour la plupart des gens, mais lorsque vous op\u00e9rez dans un secteur qui est presque inexistant dans votre pays, le d\u00e9marrage d’une entreprise peut sembler encore plus difficile.<\/p>\n\n

Lorsque Kenia Mattis a lanc\u00e9 sa marque de production de podcasts et d’animation \u00ab\u00a0ListenMi Caribbean\u00a0\u00bb en Jama\u00efque en 2013, elle a \u00e9t\u00e9 l’une des premi\u00e8res entrepreneuses de la r\u00e9gion \u00e0 explorer cet espace cr\u00e9atif en tant qu’id\u00e9e commerciale viable.<\/p>\n\n

Au d\u00e9part, Kenia ne savait m\u00eame pas que ce secteur \u00e9tait celui qui lui \u00e9tait destin\u00e9. Mais alors qu’elle pr\u00e9parait un master en marketing, qui comprenait un module sur l’entrepreneuriat, elle a commenc\u00e9 \u00e0 envisager un moyen de combiner son sens des affaires et son c\u00f4t\u00e9 logique avec son amour de la cr\u00e9ation.<\/p>\n\n

\u00ab\u00a0J’ai commenc\u00e9 ce voyage sans trop savoir ce que je voulais faire\u00a0\u00bb, se souvient Kenia.<\/p>\n\n

\u00ab\u00a0J’ai grandi dans une famille de musiciens. J’ai \u00e9tudi\u00e9 le piano et j’\u00e9tais entour\u00e9e de musique \u00e0 la maison, mais j’ai toujours eu le cerveau gauche et le cerveau droit. \u00c0 l’\u00e9cole, je suivais donc des cours de commerce tout en continuant \u00e0 faire de la musique et de la production audio de mon c\u00f4t\u00e9. Les m\u00e9dias, le marketing et la musique sont les trois sujets qui m’int\u00e9ressaient.<\/p>\n\n

\u00ab\u00a0C’est en allant \u00e0 l’universit\u00e9 au Costa Rica que j’ai commenc\u00e9 \u00e0 m’int\u00e9resser aux industries cr\u00e9atives. Ce secteur semblait m\u00fbr pour l’innovation.<\/p>\n\n

Kenia savait que la Jama\u00efque n’\u00e9tait pas une base strat\u00e9giquement avantageuse pour sa nouvelle entreprise, mais elle voulait raconter des histoires des Cara\u00efbes et partager la perspective de son \u00eele avec le monde, ce qui signifiait devenir une pionni\u00e8re.<\/p>\n\n

Elle d\u00e9clare : \u00ab\u00a0Notre plus grand d\u00e9fi a \u00e9t\u00e9 de travailler dans un environnement qui n’\u00e9tait pas propice \u00e0 ce que nous voulions faire. La Jama\u00efque n’est pas connue pour ses animations et de nombreuses ressources n’\u00e9taient pas disponibles.<\/p>\n\n

\u00ab\u00a0Au d\u00e9but, le r\u00e9servoir de main-d’\u0153uvre \u00e9tait restreint et nos premiers employ\u00e9s \u00e9taient des dipl\u00f4m\u00e9s de l’Edna Manley College (of the Visual and Performing Arts), mais ils \u00e9tudiaient l’illustration ou les beaux-arts, de sorte que nous avons d\u00fb les former en interne et cr\u00e9er des processus pour leur donner les comp\u00e9tences dont nous avions besoin.<\/p>\n\n

ListenMi a d’abord fonctionn\u00e9 comme un \u00ab\u00a0laboratoire cr\u00e9atif\u00a0\u00bb, mais en 2018, il a commenc\u00e9 \u00e0 se faire une place dans la sph\u00e8re de l’animation. Son portefeuille de travaux comprend aujourd’hui plusieurs missions commerciales pour des marques reconnues, telles que Sesame Street et GIPHY, ainsi que divers projets de passion.<\/p>\n\n

L’\u00e9quipe principale de \u00ab\u00a0ListenMi\u00a0\u00bb de Kenia se compose de cinq autres cr\u00e9atifs, mais pour certains projets, elle a employ\u00e9 jusqu’\u00e0 15 personnes. Elle s’associe \u00e9galement \u00e0 d’autres studios lorsque cela s’av\u00e8re n\u00e9cessaire.<\/p>\n\n

\u00ab\u00a0L’\u00e9volution a \u00e9t\u00e9 \u00e9tonnante\u00a0\u00bb, d\u00e9clare Kenia. \u00ab\u00a0Nous nous sommes constamment fix\u00e9 des objectifs plus \u00e9lev\u00e9s et avons connu une croissance strat\u00e9gique et organique. Aujourd’hui, nous sommes install\u00e9s dans la zone d’animation et avons remport\u00e9 des prix locaux et internationaux.<\/p>\n\n

\u00ab\u00a0Notre tout premier court-m\u00e9trage \u00ab\u00a0The Adventures of Kam Kam\u00a0\u00bb a remport\u00e9 le KingstOOn Best Concept Award en 2019 et cela nous a incit\u00e9s \u00e0 vouloir produire encore plus d’histoires impr\u00e9gn\u00e9es de culture o\u00f9 notre culture carib\u00e9enne est vue, entendue et c\u00e9l\u00e9br\u00e9e.\u00a0\u00bb<\/p>\n\n

En juin 2022, \u00ab\u00a0ListenMi\u00a0\u00bb a particip\u00e9 au Festival international d’animation d’Annecy, en France, avec le soutien de l’Agence de d\u00e9veloppement des exportations des Cara\u00efbes.<\/p>\n\n

Kenia estime que la conf\u00e9rence d’Annecy est intervenue \u00e0 un \u00ab\u00a0moment critique\u00a0\u00bb pour l’entreprise, qui continue \u00e0 se remettre de l’impact de la pand\u00e9mie de COVID-19. Selon elle, ce fut une excellente occasion de rencontrer des gens en personne afin de consolider les relations et d’\u00e9largir son r\u00e9seau de contacts dans l’industrie.<\/p>\n\n

Elle explique : \u00ab\u00a0Annecy nous a donn\u00e9 l’occasion de rencontrer des personnes avec lesquelles nous avions d\u00e9j\u00e0 discut\u00e9, et le fait de mettre des visages sur des noms a vraiment fait la diff\u00e9rence. Nous avions discut\u00e9 avec une soci\u00e9t\u00e9 d’un accord de coproduction et nous avons eu une poign\u00e9e de main \u00e0 ce sujet \u00e0 Annecy, ce qui a rendu les choses plus concr\u00e8tes.<\/p>\n\n

\u00ab\u00a0C’\u00e9tait aussi formidable de voir ce qui existe, de nous inspirer pour cr\u00e9er de nouvelles fa\u00e7ons int\u00e9ressantes bas\u00e9es sur ce que nous savons que nous voulons dire\u00a0\u00bb.<\/p>\n\n

Kenia ajoute : \u00ab\u00a0Depuis le festival, j’ai \u00e9galement travaill\u00e9 avec une soci\u00e9t\u00e9 engag\u00e9e par Caribbean Export pour g\u00e9n\u00e9rer 50 prospects pour nous. \u00c0 partir de l\u00e0, j’ai contact\u00e9 des entreprises potentielles et organis\u00e9 des r\u00e9unions\u00a0\u00bb.<\/p>\n\n

Au cours des 12 prochains mois, \u00ab\u00a0ListenMi\u00a0\u00bb travaillera sur son premier long m\u00e9trage d’animation, qu’elle a \u00e9t\u00e9 charg\u00e9e de produire pour le march\u00e9 des pr\u00e9adolescents. Kenia affirme qu’il s’agit du premier projet de ce type cr\u00e9\u00e9 dans les Cara\u00efbes et qu’il d\u00e9montre \u00e0 quel point l’industrie a progress\u00e9 dans la r\u00e9gion.<\/p>\n\n

Elle ajoute : \u00ab\u00a0Nous voulons raconter de belles histoires, significatives et authentiques, qui attirent les gens : \u00ab\u00a0Nous voulons raconter des histoires belles, significatives et authentiques qui attirent les gens, et pas seulement \u00e0 partir de ce que l’on voit \u00e0 l’\u00e9cran, mais aussi par le biais de licences, de produits d\u00e9riv\u00e9s et d’autres opportunit\u00e9s pour notre personnel.<\/p>\n\n

\u00ab\u00a0L’un de nos grands objectifs est de devenir l’un des principaux centres de narration pour les Cara\u00efbes et la diaspora. Je suis tr\u00e8s enthousiaste \u00e0 l’id\u00e9e de ce que l’avenir nous r\u00e9serve\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cr\u00e9er une entreprise \u00e0 partir de z\u00e9ro est une t\u00e2che intimidante pour la plupart des gens, mais lorsque vous op\u00e9rez dans un secteur qui est presque inexistant dans votre pays, le d\u00e9marrage d’une entreprise peut sembler encore plus difficile. Lorsque Kenia Mattis a lanc\u00e9 sa marque de production de podcasts et d’animation \u00ab\u00a0ListenMi Caribbean\u00a0\u00bb en […]<\/p>\n","protected":false},"author":16,"featured_media":313473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4509],"tags":[],"class_list":["post-313509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nde S'animer : Kenia Mattis, cofondatrice et directrice g\u00e9n\u00e9rale de ListenMi Caribbean - Exportation Cara\u00efbes<\/title>\n<meta name=\"description\" content=\"Rencontrez Kenia Mattis, la visionnaire \u00e0 l'origine de "ListenMi Caribbean", une marque de production et d'animation de podcasts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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