{"id":313964,"date":"2023-08-24T13:28:45","date_gmt":"2023-08-24T17:28:45","guid":{"rendered":"https:\/\/content.carib-export.com\/trinidad-and-tobago-leveraging-cariforum-trade-agreements-workshop\/"},"modified":"2023-08-24T14:21:10","modified_gmt":"2023-08-24T18:21:10","slug":"trinidad-and-tobago-leveraging-cariforum-trade-agreements-workshop","status":"publish","type":"post","link":"https:\/\/content.carib-export.com\/fr\/blog\/trinidad-and-tobago-leveraging-cariforum-trade-agreements-workshop\/","title":{"rendered":"Atelier sur l’exploitation des accords commerciaux du CARIFORUM \u00e0 Trinit\u00e9-et-Tobago"},"content":{"rendered":"
<\/div>\n

Si la connaissance du march\u00e9 et la recherche sont des \u00e9l\u00e9ments cl\u00e9s de la r\u00e9ussite sur les march\u00e9s cibles de l’exportation, ce ne sont pas les seuls \u00e9l\u00e9ments \u00e0 prendre en compte. Pour que les entreprises des Cara\u00efbes puissent p\u00e9n\u00e9trer avec succ\u00e8s sur les march\u00e9s \u00e9trangers, il convient d’aborder de mani\u00e8re globale et int\u00e9gr\u00e9e un large \u00e9ventail de facteurs d\u00e9terminants complexes et interd\u00e9pendants. Il s’agit notamment de mettre d\u00e9lib\u00e9r\u00e9ment l’accent sur l’innovation en mati\u00e8re de produits et de services, de renforcer les capacit\u00e9s d’intelligence \u00e9conomique et de recherche, de fournir des rapports d’intelligence \u00e9conomique et de march\u00e9, et de faciliter l’acc\u00e8s \u00e0 ces informations. Conform\u00e9ment au mandat de l’Agence, un atelier de deux jours, intitul\u00e9 \u00ab\u00a0Leveraging CARIFORUM Trade Agreements\u00a0\u00bb a \u00e9t\u00e9 organis\u00e9 par Caribbean Export, en collaboration avec Republic Bank Limited (RBL), les 25 et 26 juillet 2023, \u00e0 l’h\u00f4tel Hilton et au centre de conf\u00e9rence. Cet atelier a abord\u00e9 plusieurs sujets qui sont des consid\u00e9rations essentielles pour les MPME qui exportent d\u00e9j\u00e0, ou qui envisagent d’exporter vers l’Union europ\u00e9enne.<\/p>\n\n

Son Excellence, l’ambassadeur Peter Cavendish, ambassadeur de l’Union europ\u00e9enne \u00e0 Trinit\u00e9-et-Tobago, a prononc\u00e9 le discours d’ouverture et r\u00e9it\u00e9r\u00e9 l’engagement de l’Union europ\u00e9enne en faveur du d\u00e9veloppement des marques r\u00e9gionales. Il a expliqu\u00e9 que la richesse des ressources naturelles de Trinit\u00e9-et-Tobago peut \u00eatre utilis\u00e9e pour permettre des interventions num\u00e9riques, des initiatives d’exportation de produits agricoles vers l’Europe, utilisant ainsi la technologie pour promouvoir le commerce et sensibiliser \u00e0 l’impact social.<\/p>\n\n

Mme Michelle Johnson, partenaire, directrice du marketing – segments commerciaux, groupe marketing et communication de Republic Bank Limited, a expliqu\u00e9 bri\u00e8vement comment le partenariat entre Caribbean Export et Republic Financial Holdings Limited, officialis\u00e9 en 2022, peut \u00eatre b\u00e9n\u00e9fique pour le secteur priv\u00e9 de la r\u00e9gion. Mme Johnson a expliqu\u00e9 que la banque permet aux entreprises de d\u00e9terminer le soutien dont elles ont besoin et qu’elle aborde ensuite ces questions par le biais d’interventions cibl\u00e9es telles que cette activit\u00e9. Le directeur g\u00e9n\u00e9ral des services \u00e0 la client\u00e8le d’ExporTT et le directeur des exportations des Cara\u00efbes, Dhanraj Harrypersad, ont r\u00e9affirm\u00e9 l’engagement de l’agence en faveur du d\u00e9veloppement du secteur priv\u00e9 de la r\u00e9gion. Il a encourag\u00e9 les participants \u00e0 poser des questions et \u00e0 utiliser les informations partag\u00e9es lors de l’atelier pour faire passer leur entreprise au niveau sup\u00e9rieur.<\/p>\n\n

Mme Mikaela Stoute – Research Officer Market Intelligence de Caribbean Export a mis l’accent sur les moyens d’\u00e9valuer la pr\u00e9paration \u00e0 l’exportation d’une entreprise, de tirer parti des principaux outils d’\u00e9tude de march\u00e9 et d’information et a montr\u00e9 comment se pr\u00e9parer \u00e0 la promotion des exportations et \u00e0 l’entr\u00e9e sur de nouveaux march\u00e9s. Dans la mesure du possible, des exemples concrets ont \u00e9t\u00e9 pr\u00e9sent\u00e9s, mettant en \u00e9vidence les opportunit\u00e9s et le potentiel d’exportation des produits, mais aussi les difficult\u00e9s d’acc\u00e8s au march\u00e9.<\/p>\n\n

ExporTT et le Trinidad and Tobago Bureau of Standards ont pr\u00e9sent\u00e9 le profil commercial de Trinit\u00e9-et-Tobago et le syst\u00e8me d’\u00e9tiquetage des produits de l’Union europ\u00e9enne, ainsi que la mani\u00e8re dont les entreprises peuvent acc\u00e9der aux informations n\u00e9cessaires \u00e0 l’\u00e9tiquetage des produits destin\u00e9s \u00e0 l’exportation.<\/p>\n\n

STUSH Marketing a pr\u00e9sent\u00e9 des expos\u00e9s tr\u00e8s appr\u00e9ci\u00e9s sur la mani\u00e8re de tirer parti des strat\u00e9gies de marketing num\u00e9rique pour p\u00e9n\u00e9trer de nouveaux march\u00e9s. Les participants ont \u00e9t\u00e9 encourag\u00e9s \u00e0 utiliser les plateformes num\u00e9riques et le marketing de contenu pour atteindre de nouveaux clients et d\u00e9velopper leurs activit\u00e9s.<\/p>\n\n

Des repr\u00e9sentants d’entreprises produisant du th\u00e9, du chocolat, du caf\u00e9, des sauces et des condiments, ainsi que des prestataires de services dans les domaines de l’animation, du cin\u00e9ma et des services professionnels \u00e9taient pr\u00e9sents. Les repr\u00e9sentants \u00e9taient pleinement engag\u00e9s, ouverts au partage de leurs exp\u00e9riences et pr\u00eats \u00e0 am\u00e9liorer leurs plans d’affaires et d’exportation pour tirer parti des opportunit\u00e9s commerciales pr\u00e9sent\u00e9es.<\/p>\n\n

Caribbean Export remercie les partenaires locaux et les organisations de soutien aux entreprises, telles que la d\u00e9l\u00e9gation de l’Union europ\u00e9enne \u00e0 Trinit\u00e9-et-Tobago, Republic Financial Holdings Limited, ExporTT et le Trinidad and Tobago Bureau of Standards, pour le soutien qu’ils ont apport\u00e9 \u00e0 l’organisation de cet \u00e9v\u00e9nement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Si la connaissance du march\u00e9 et la recherche sont des \u00e9l\u00e9ments cl\u00e9s de la r\u00e9ussite sur les march\u00e9s cibles de l’exportation, ce ne sont pas les seuls \u00e9l\u00e9ments \u00e0 prendre en compte. Pour que les entreprises des Cara\u00efbes puissent p\u00e9n\u00e9trer avec succ\u00e8s sur les march\u00e9s \u00e9trangers, il convient d’aborder de mani\u00e8re globale et int\u00e9gr\u00e9e un […]<\/p>\n","protected":false},"author":9,"featured_media":313951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4509],"tags":[],"class_list":["post-313964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nde Atelier sur l'exploitation des accords commerciaux du CARIFORUM \u00e0 Trinit\u00e9-et-Tobago - Exportation Cara\u00efbes<\/title>\n<meta name=\"description\" content=\"Pour que les entreprises des Cara\u00efbes puissent p\u00e9n\u00e9trer avec succ\u00e8s sur les march\u00e9s \u00e9trangers, il convient d'aborder de mani\u00e8re globale et int\u00e9gr\u00e9e un large 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