{"id":375967,"date":"2025-02-12T13:06:00","date_gmt":"2025-02-12T17:06:00","guid":{"rendered":"https:\/\/demo.content.carib-export.com\/from-grant-to-growth-stingrae-caribbean-limiteds-journey-to-exporting-success\/"},"modified":"2025-02-27T16:40:05","modified_gmt":"2025-02-27T20:40:05","slug":"from-grant-to-growth-stingrae-caribbean-limiteds-journey-to-exporting-success","status":"publish","type":"post","link":"https:\/\/content.carib-export.com\/fr\/blog\/from-grant-to-growth-stingrae-caribbean-limiteds-journey-to-exporting-success\/","title":{"rendered":"De la subvention \u00e0 la croissance : Le parcours de Stingrae Caribbean Limited vers le succ\u00e8s \u00e0 l’exportation"},"content":{"rendered":"
<\/div>\n

Lorsque l’occasion se pr\u00e9sente, les entreprises prosp\u00e8res agissent. C’est exactement ce qu’a fait Stingrae Caribbean Limited (Stingrae). Le 4 f\u00e9vrier, des membres de cette entreprise bas\u00e9e \u00e0 Trinidad nous ont rejoints dans notre bureau de la Barbade pour nous expliquer comment des investissements strat\u00e9giques, des conseils d’experts et une subvention bien utilis\u00e9e les ont aid\u00e9s \u00e0 s’agrandir et \u00e0 s’implanter sur de nouveaux march\u00e9s. <\/p>\n\n

En 2022, Stingrae, les transformateurs et les distributeurs de produits de la mer \u00e0 valeur ajout\u00e9e ont re\u00e7u une subvention non remboursable de 26 000 euros dans le cadre du Direct Support Grant Programme (DSGP) – une initiative financ\u00e9e par l’Union europ\u00e9enne au titre du programme r\u00e9gional de d\u00e9veloppement du secteur priv\u00e9 du 11e FED, con\u00e7u pour soutenir la reprise des activit\u00e9s apr\u00e8s la crise du COVID. L’objectif de Stingrae ? Construire un mod\u00e8le d’entreprise plus comp\u00e9titif et plus efficace en am\u00e9liorant leur site web, en int\u00e9grant les op\u00e9rations de magasin en amont et en aval, en modernisant l’\u00e9quipement et en renfor\u00e7ant les strat\u00e9gies de marketing et de d\u00e9veloppement de produits. <\/p>\n\n

Lib\u00e9rer un nouveau potentiel<\/strong> <\/h3>\n\n

La subvention a permis \u00e0 Stingrae d’engager des consultants en HACCP, en s\u00e9curit\u00e9 alimentaire et en am\u00e9lioration des processus. Ces sp\u00e9cialistes ont contribu\u00e9 \u00e0 identifier les inefficacit\u00e9s des syst\u00e8mes de traitement de l’entreprise et ont mis en \u0153uvre des mesures de contr\u00f4le critiques. Bien que cette d\u00e9marche ait n\u00e9cessit\u00e9 un investissement inattendu, elle s’est av\u00e9r\u00e9e inestimable. <\/p>\n\n

Sans cela, Stingrae n’aurait peut-\u00eatre pas \u00e9t\u00e9 en mesure d’exploiter pleinement le potentiel de la subvention. En suivant les recommandations des experts, l’entreprise a franchi une \u00e9tape importante, la certification HACCP, et a obtenu des licences d’exploitation du minist\u00e8re de la sant\u00e9 – des \u00e9tapes essentielles qui ont ouvert de nouvelles possibilit\u00e9s d’exportation dans les Cara\u00efbes. <\/p>\n\n

Passer \u00e0 l’\u00e9chelle sup\u00e9rieure : Recettes, emploi et innovation<\/p>\n\n

Depuis la mise en \u0153uvre de la subvention, Stingrae a.. :<\/p>\n\n

    \n
  • L’entreprise s’est \u00e9tendue \u00e0 de nouveaux march\u00e9s et exporte d\u00e9sormais vers quatre \u00eeles des Cara\u00efbes : Antigua, Barbade, Grenade et Sainte-Lucie.<\/li>\n\n\n\n
  • Embauche de 15 nouveaux membres de l’\u00e9quipe, dont environ 90 % de femmes et 86 % de jeunes.<\/li>\n\n\n\n
  • Augmentation des ventes de 80 \u00e0 90%.<\/li>\n\n\n\n
  • Lancement de produits \u00e0 valeur ajout\u00e9e, notamment des hamburgers au vivaneau et des lasagnes aux fruits de mer, ce qui a permis de diversifier davantage l’offre de produits.<\/li>\n<\/ul>\n\n

    Le\u00e7ons apprises : La puissance et les d\u00e9fis du financement par subvention<\/h3>\n\n

    Bien que l’\u00e9quipe de Stingrae reconnaisse qu’elle aurait pu achever le projet sans la subvention, elle reconna\u00eet que le financement du DSGP a acc\u00e9l\u00e9r\u00e9 ses progr\u00e8s. Au lieu de compter uniquement sur les ressources internes, elle a pu engager des experts, acc\u00e9l\u00e9rer la mise en \u0153uvre et r\u00e9affecter des fonds \u00e0 d’autres initiatives. <\/p>\n\n

    Cependant, le processus de subvention a soulign\u00e9 l’importance d’une bonne tenue des dossiers. Bien que les exigences en mati\u00e8re de rapports soient consid\u00e9rables, le fait de tenir des registres organis\u00e9s et pr\u00e9cis a rendu le processus plus facile \u00e0 g\u00e9rer. Comme de nombreuses petites et moyennes entreprises (PME), l’entreprise a d’abord trouv\u00e9 la charge de travail administrative contraignante. Toutefois, elle s’est rapidement rendu compte qu’une bonne tenue des dossiers simplifiait la mise en conformit\u00e9 et lui permettait de se positionner en vue d’opportunit\u00e9s futures. En fin de compte, la paperasserie est in\u00e9vitable, mais la mise en place de syst\u00e8mes appropri\u00e9s peut faciliter la demande de subventions et l’obtention de financements. <\/p>\n\n

    Un plan de r\u00e9ussite<\/h3>\n\n

    L’exp\u00e9rience de Stingrae montre comment l’utilisation strat\u00e9gique des subventions peut conduire \u00e0 une transformation substantielle de l’entreprise. Leur investissement dans la num\u00e9risation, les conseils d’experts et les am\u00e9liorations op\u00e9rationnelles les ont positionn\u00e9s comme un concurrent plus fort sur le march\u00e9 des exportations de fruits de mer des Cara\u00efbes. <\/p>\n\n

    Malgr\u00e9 les difficult\u00e9s li\u00e9es \u00e0 l’administration des subventions, leur parcours met en \u00e9vidence une le\u00e7on pr\u00e9cieuse : lorsque les entreprises tirent parti de l’aide ext\u00e9rieure de mani\u00e8re efficace, elles peuvent se d\u00e9velopper, innover et prosp\u00e9rer comme elles ne l’auraient jamais imagin\u00e9.<\/p>\n\n

    Pour les autres PME qui envisagent de suivre une voie similaire, le message est clair : les opportunit\u00e9s existent, mais il est essentiel de les exploiter efficacement pour maximiser l’impact.<\/p>\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

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