{"id":265444,"date":"2019-03-05T14:52:14","date_gmt":"2019-03-05T18:52:14","guid":{"rendered":"https:\/\/content.carib-export.com\/building-a-brand-from-a-bar-of-soap-to-a-bath-and-body-line-the-bahamaspa-story\/"},"modified":"2022-11-28T20:44:44","modified_gmt":"2022-11-29T00:44:44","slug":"building-a-brand-from-a-bar-of-soap-to-a-bath-and-body-line-the-bahamaspa-story","status":"publish","type":"post","link":"https:\/\/content.carib-export.com\/nl\/blog\/building-a-brand-from-a-bar-of-soap-to-a-bath-and-body-line-the-bahamaspa-story\/","title":{"rendered":"Building a brand, from a bar of soap, to a bath and body line \u2013 the bahamaSpa\u2122 story"},"content":{"rendered":"
<\/div>
\n
\"Indira<\/figure>\n<\/div>\n\n\n

When Indira Weech returned home to the Bahamas after living in Europe, she started a movement.\u00a0 Determined to offer tourists an authentic Bahamian experience, Indira decided to forego traditional souvenirs, opting for soap, which she dubbed the useful souvenir.\u00a0 <\/p>\n\n\n\n

Her handcrafted,\nskin-loving bars, formulated with indigenous botanicals and Caribbean scents,\nprovide the perfect way for visitors to the Bahamas to take home a little piece\nof paradise.  And her focus on using\nnatural ingredients and sustainable packaging has been at the forefront of her\neco-coconscious living in the Bahamas, inspiring others to be more mindful of\nhow much they throw away.<\/p>\n\n\n\n

From just soaps in 2004, bahamaSpa\u00e2\u201e\u00a2\u00ef\u00bb\u00bf has expanded to a full body and hair care range, including body scrubs, butters, creams, lotions, massage oils and shampoo bars. And at the root of the company’s success, is Indira’s passion.\u00a0 As she tells it, she’s obsessed with formulating products that are good for both the user and the environment.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

If you are going to be successful as an entrepreneur, it can’t just be about money, she said. The days and nights will be long, so you’ll need to find something you’re passionate about, and motivated to keep doing in spite of the failures you will encounter.<\/p>\n\n\n\n

In addition to loving\nwhat you do, Indira implores aspiring entrepreneurs to train continuously.  Knowledge is key to remaining relevant,\nimproving your product or service and perfecting your brand, she said.<\/p>\n\n\n\n

Looking back on her own failures, Weech shared that there have been many, including the closing of her business and starting again from scratch. But she believes when entrepreneurs share their story, they should willingly share both the highs and the lows, so that those contemplating the journey have a true sense of what it can be like.<\/p>\n\n\n\n

Looking ahead, future plans for bahamaSpa<\/strong><\/p>\n\n\n\n

It’s been 11 years since Indira started building the bahamaSpa brand, and many of them have been spent learning about product formulation and about the beneficial properties of plants and herbs.\u00a0 The focus on, and investment in continuous education has been worth it.\u00a0 Her palm, phthalate and paraben free products are receiving rave reviews, and have found their way into luxury spas across the Bahamas.<\/p>\n\n\n\n

The demand for this healthier, environmentally friendly skin care option has been so high, that keeping up supply has been challenging.\u00a0 And, because many of the tourists who try Weech’s souvenirs\u009d want more than a one-off experience, her focus is now on getting export ready.<\/p>\n\n\n\n

bahamaSpa is one of 20 women-owned Caribbean businesses making up the first cohort of participants in the Women Empowered through Export (WE-Xport)<\/a> programme, which is designed to support Caribbean women in business to start exporting, or increase the exports of their products and services.\u00a0 <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Inspired by the sights, sounds and smells of Paris while exploring the city as a child, Weech knew then she wanted to be a creator.\u00a0 She wanted to produce something beautiful and artistic that brought pleasure to its users, and she wanted it to be on display in one of the luxurious Parisian storefronts she peered into and fell in love with.\u00a0 bahamaSpa, with support from the WE-Xport programme, is at the beginning of the realization of that dream, and Indira is confident, that she will one day walk the streets of Paris, and see her products looking back at her from the other side of the glass.<\/p>\n\n\n\n

Visit the We-Xport booth at Bmex in June 2019 to see the bahamaSpa range of products.<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"

When Indira Weech returned home to the Bahamas after living in Europe, she started a movement.\u00a0 Determined to offer tourists an authentic Bahamian experience, Indira decided to forego traditional souvenirs, opting for soap, which she dubbed the useful souvenir.\u00a0 Her handcrafted, skin-loving bars, formulated with indigenous botanicals and Caribbean scents, provide the perfect way for […]<\/p>\n","protected":false},"author":10,"featured_media":244420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4273],"tags":[],"class_list":["post-265444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nBuilding a brand, from a bar of soap, to a bath and body line \u2013 the bahamaSpa\u2122 story - Caribische Export<\/title>\n<meta name=\"robots\" content=\"index, follow, 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