The Services Go Global (SGG) programme has been developed to optimize the CARIFORUM region’s export of services by building the capacity of service providers to capitalize on opportunities under the Economic Partnership Agreement (EPA), CARICOM Single Market (CSM) and other existing 3rd party Trade Agreements; and to establish a cadre of certified Trainers for the SGG platform geared to assist SME’s in the services sector.
Export-readiness is the ultimate objective, as participants are guided through a 4-stage Roadmap, which covers 4 key areas:
- “Stage 1, Preparing Your Business”, which looks at understanding trade in services, assessing export-readiness and developing an export plan;
- “Stage 2, Conducting Market Research” including researching markets, sectors and gathering market intelligence;
- “Stage 3, Developing a Marketing Strategy” including starting a marketing plan, developing an online strategy and winning business; and
- “Stage 4, Entering the Market” which reviews market entry options, financing, getting paid and also contracting and legal aspects associated with exporting services.
SGG training programmes take place in collaboration with National BSOs and interested firms are encouraged to join programme in their country. Visit the event page to find a course in your country or contact Allyson Francis – Services Specialist at afrancis@carib-export.com
