9 Steps to Get Your Brand Prepped for Export

9 Steps to get your brand prepped

The Caribbean is filled with great products. However, without a convincing brand how can a product find its way into the busy export market?

Today, brand is the most important equity that any company can have. The biggest misconception out there is that a brand is a logo. In fact, a brand encompasses everything from the style of its packaging, every newsletter sent out to its customers, right down to the tone of voice employed by the company.

A brand is how people feel about you. Here are our 9 steps, developed by award-winning branding experts Brand42, to ensure your brand is up to scratch before entering an international market: