Step 5 – Build a consistent brand narrative
Building a convincing brand narrative is a way of sealing your brand essenceThe Creation Phase
Building a convincing brand narrative is a way of sealing your brand essence. Your narrative should emphasise your brand onliness and thread consistently through every piece of communication that you produce.
Take the time to express what makes you rare.
A story is not merely expressed through words, your narrative should weave through every campaign, sound, picture, colour and idea that your brand produces.