Step 9 – More than packaging
Your digital presence will be as important as your packagingThe Development Phase
In the development phase, you also need to think about addressing the wants and needs of a highly demanding market. Millennial consumers value convenience, originality and interactivity above all. Your digital presence will be as important as your packaging. ‘Prosumers’ like to be given a platform to contribute to the brand conversation. We know all too well that a brand with an international scope needs to have a firm marketing strategy and innovative campaign ideas that feel reactive.