Fifty Caribbean companies are getting the chance to network, connect, and trade with potential European partners during the newly-launched â€˜Absolutely Caribbean Virtual Expoâ€™, which kicked-off today (17 November).
Hosted by the Caribbean Export Development Agency (Caribbean Export), in collaboration with the European Union, this innovative expo is on from 17-18 November.
Over the next two days, more than 380 registered attendees, largely from the European buying community, will engage directly with ground-breaking Caribbean exhibitors who are flying the flag for the region in the competitive consumer goods category.
In welcome remarks at the expoâ€™s opening ceremony, Caribbean Exportâ€™s Chairperson, Dr. Lynette Holder, said: â€œWe strongly believe in the quality of goods that come from the Caribbean. Products range from award-winning cocoa, innovative â€˜free fromâ€™ flours, and unique herbs and spices grown in the Caribbean that infuse our local cuisine, and which we are already exporting globally.â€
In addition to the expo, visitors can participate in informative and educational live webinar sessions involving pioneering entrepreneurs, business leaders, and organisations from around the world.
Some of the sessions on day one included â€˜Caribbean Flavaâ€™ featuring highly regarded Caribbean chef influencers Craig and Shaun McAnuff of Original Flava; â€˜Food Trends after COVID-19â€™ hosted by the International Trade Center (ITC)- Alliances for Action and an enlightening discussion on the array of plant-based ingredients and natural products from the Caribbean, â€˜All Things Natural,â€™ involving Dr. Damian Cohall from the University of the West Indies and Michael Hughes from FMCG Gurus.
Attendees will have the opportunity to participate in several webinars on day 2 which include uncovering of insights and opportunities for Caribbean businesses in the UK with Category Wins. ITC – Alliances for Action will host two sessions focused on the Caribbean coffee and cocoa industries; and the day rounds up with a focus on one of the Caribbeanâ€™s oldest industries, rum and spirits, which will be hosted by the Rum and Spirits Academy of Europe.
The â€˜Absolutely Caribbean Virtual Expoâ€™ is a follow-up event to the successful 4th CARIFORUM-EU Business Forum which was held in Frankfurt, Germany in 2019. The expo is supported by the Deutsche Gesellschaft fÃ¼r Internationale Zusammenarbeit (GIZ) GmbH and the West Indies Rum & Spirits Producers Association (WIRSPA).