Caribbean creators of natural and organic products are being urged to take advantage of the growing trend for natural imports in Europe, following a new report from the Caribbean Export Development Agency (Caribbean Export).
The research was commissioned ahead of the Caribbean Export’s Absolutely Caribbean virtual expo on 17 and 18 November. It shows that increasing interest in natural products especially in the UK, Germany, Spain and the Netherlands, offers opportunities for artisans who incorporate indigenous ingredients.
“Europe’s love for natural plant-based ingredients, combined with the region’s efforts to promote sustainability, is fuelling the demand for natural products in different industries such as the cosmetics marketâ€, states Dr. Damie Sinanan, Manager for Competitiveness and Export Promotion at Caribbean Export.
He adds: “The FMI reports that the natural cosmetics market is projected to grow at 4.9% volume CAGR through 2027. The opportunity here is great and we are excited to have some fantastic health & beauty producers at our expo this year.â€
In the UK, the personal care market, including skincare, bath & shower and hair products, is worth £6.34bn. Certified organic and natural beauty products are worth £86.5m and growing 14% year-on-year. The ‘natural’ element is also important to Spanish consumers, and so is quality, as figures show eight million shoppers purchased a luxury beauty brand in the 12 months to April 2019 – representing one fifth of all Spanish beauty spend.
German beauty consumers tend to be more traditional in their choice of product, but natural products are demonstrating faster growth, suggesting these types of items are becoming more popular, especially in terms of facial care and hand & nail care. In the Netherlands, the health & beauty category is worth €2.4bn, growing by 1.5% in 2019.
Caribbean Export’s Absolutely Caribbean – unlocking the profit potential of the Caribbean event will provide exposure for the region’s diverse artisanal producers who are using only natural and / or organic ingredients.
The expo will support trade between the Caribbean and Europe by offering participants training, marketing and networking opportunities.
For more information about the event and to register, please visit –http://expo.absolutelycaribbean.com/about.html
