World’s biggest food fair ‘SIAL Paris 2022’ next stop for Caribbean businesses after impressive display at UK trade event

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  • Fourteen Caribbean brands to exhibit at SIAL Paris 2022 under ‘Absolutely Caribbean’ pavilion.
  • SIAL Paris 2022 follows success of Caribbean stand at UK’s Speciality & Fine Food Fair.
  • SIAL is the world’s biggest biannual trade fair, attracting 310,000 visitors from 200 countries.

Caribbean food and drink will be on the menu once again as 14 regional businesses head to France from 15th-19th October to take part in the world’s biggest food tradeshow SIAL Paris 2022.

Exhibiting under the ‘Absolutely Caribbean’ pavilion with the support of the Caribbean Export Development Agency and the European Union, established and emerging Caribbean brands will get the chance to network and connect with thousands of importers, retailers and buyers from Europe, the Middle East, Africa and Asia.

Some of the businesses travelling to Paris also recently took part in a rewarding and productive showing at the Speciality & Fine Food Fair (SFFF) at London’s Olympia from 5th-6th September, which generated over 70 leads for the participating producers, including a pending distribution deal in Ireland.

The success of regional businesses at SFFF demonstrated the growing interest in Caribbean food and drink in the UK and across Europe as consumers look for more natural, healthy, and innovative products.

The companies participating at SIAL Paris 2022 are; Only Coconuts from Guyana, St Lucia’s Cacoa Sainte Lucie and St Lucia Distillers, Choko Lakay from Haiti, Coffee Roasters of Jamaica Ltd, Native Organics from the Bahamas, Belize’s Truly Turmeric, Sishado from Suriname, VincyFresh Ltd from St Vincent and the Grenadines, Flauriel from St Kitts and Nevis, Superb Blend which is based in Barbados, The Dominican Republic’s Chicharon The World’s Cinnamon Rum and J&J Spirits, SRL and V’Toria Rhonda Vineyard & Winery from Trinidad and Tobago.

These Caribbean businesses are at the forefront of some of the most cutting edge trends in the food industry with a particular focus on unique Caribbean flavour profiles, natural and indigenous ingredients, and sustainable production and manufacturing processes.

SIAL has not been staged since October 2018 because of the COVID-19 pandemic, so anticipation and excitement is at an all-time high for all the food industry professionals hoping to find products that are tasty, trendy, and with a captivating story to tell.