La única agencia regional de promoción del comercio y las inversiones en el grupo de África, el Caribe y el Pacífico.
Deidre is the Digital and Social Media Officer at Caribbean Export Development Agency. She currently manages the Agency’s digital presence.
She is a foodie and loves to travel.
The global cosmetics industry generates billions of dollars each year and Jamaican Dianne Plummer, owner of Your True Shade, a healthy cosmetic line manufactured in her homeland, is hoping to get a slice of that market.
The first Caribbean cosmetics beauty line to be certified by Cruelty Free International in the United Kingdom; Your True Shade is recognised as a green skin care and clean cosmetics brand. Your True Shade was created out of necessity by Dianne while studying sustainable energy and chemical engineering in Sweden and Finland. During that period, she found it difficult to find makeup that offered ideal coverage without irritating her sensitive skin and causing eczema flare ups.
Using her engineering background, Dianne hand-picked natural ingredients to formulate her own skincare and make-up line. As a result, Your True Shade Cosmetics Limited was born. The line has the distinction of being free from harmful chemicals commonly used in some skin care products. And remarkably, it celebrates the diversity of skin tones found in the Caribbean and beyond.
Though her company is only four years old, Dianne is determined to be a trailblazer in natural skin care in the Caribbean and focuses heavily on innovation, research and development. I’m always trying to make everything better, change formulations and tweak things as we go forward, because innovation has to be at the core of the business, she said.
She added that the old way of doing things was not a sustainable business model, but that a revolution was needed. In her opinion, what separates the outstanding entrepreneur from the average Jane or Joe is the ability to bring something new, never before seen or done, to the market. “In an already saturated market, like skincare, one must figure out how to do it differently and be innovative, Dianne stressed.
She does this by fusing technology, science and nature to deliver a safe, efficacious product, thereby successfully changing the narrative surrounding beauty by making it synonymous with health.
Your True Shade cosmetics is known for its ability to conceal and minimise imperfections, as well as promote healing and repair through the locally-sourced, natural, anti-inflammatory and hydrating herbs, spices and plant extracts used to formulate the line. In essence, it’s makeup with skincare benefits.
Your True Shade will be at the 4th CARIFORUM-EU Business Forum being organized by the Caribbean Export Development Agency at the Union Halle in Frankfurt, Germany from September 26 to 28. Together the over 60 Caribbean suppliers, the event organized in collaboration with the European Union and Deutsche Gesellschaft Internationale Zusammenarbeit GmbH (GIZ) aims to improve trade between the Caribbean and Europe.
Find out more about True Shade Cosmetics: www.yourtrueshade.com and join their community on Facebook @trueshadecosmetics and Instagram @yourtrueshade.
Well executed animations can enhance the viewing experience of both children and adults. Full Circle Animation Studio, from Trinidad and Tobago is just one company in the Caribbean that is excelling in its production of animations and whose body of work is being noticed internationally.
As a result, creators in the company worked tirelessly between December 2017 and May 2018 to perfect the animation for the show.
“This show had a very unique and distinctive style of design and animation. It looks simple and minimalist but it required us to transmit a lot of emotion through the characters using very limited animation movement. Going in, we had underestimated how challenging that could be, while keeping the provocative edge that really defines the style of the show. In that regard, it was a new technical experience for us†said Managing Director Jason Lindsay.
Mr. Lindsay also noted that the experience benefitted his team tremendously. “For a young animation industry like ours here in Trinidad, the main long-term benefit of an opportunity like this is the investment in our human resource. The experience and technical/creative insight gained from our animators working with an experienced production studio like Big Jump Entertainment is invaluable. The entire team benefited from it tremendously,†he stated.
Full Circle has also worked on smaller productions which were broadcast on The Disney Channel, Nickelodeon, Universal Studios, DreamWorks TV and RAI as well as on projects in the Caribbean.
The company has also collaborated with other companies in the Caribbean on regional and international projects. “On our very first outsourcing job, we collaborated with animation studios in Barbados and Jamaica. Since then, it’s not uncommon for us to work with animation studios in St. Lucia, Barbados and Jamaica for international outsourcing clients. We’ve collaborated on projects with Malfinis Productions in St. Lucia, Alycone Animation and Skyres in Jamaica and Westoonz and BIMAP in Barbados.
“We’ve also developed working relationships with a network of recording studios, casting directors and voice actors in Grenada, Belize, Suriname, Dominica, and Guyana for projects based on Caribbean content like the CARICOM mini-series Pepperpot Valley,†the Managing Director explained.
Now focused on expansion and growth, Full Circle is looking to offer its services on the European market. To that end they will participate in the 4th CARIFORUM-EU Business Forum being held in Frankfurt, Germany by the Caribbean Export Development Agency (Caribbean Export) in collaboration with the European Commission and Deutsche Gesellschaft fur Internationale Zusammenarbeit GmbH (GIZ).
This will be an opportunity for them to explore business options available on the European market and to give Europeans some highlights of their vast repertoire.
The Business Forum is a high-profile event which seeks to develop and build international partnerships through business to business meetings, networking and business consultations.
El ron ha sido
descubierto, producido y perfeccionado en las plantaciones de azúcar del Caribe desde
el sigloXVII. A lo largo de la
años la demanda de este subproducto de la caña de azúcar ha crecido en todo el mundo.
Las exportaciones globales de ron del CARIFORUM (una agrupación de quince países caribeños) a Europa han aumentado un 26,86 % en los últimos tres años hasta alcanzar un valor de 1,45 millones de euros. Los principales importadores son España y Alemania, y el consumo español representa el 14% del mercado de bebidas espirituosas.
Para mejorar y fortalecer aún más las exportaciones en Europa, los representantes de las industrias productoras de ron del CARIFORUM convergerán en Fráncfort (Alemania) del 26 al 28 de septiembre de 2019 en el 4º Foro Empresarial del CARIFORUM en la UE para establecer relaciones y aumentar la conciencia en Europa.
El Foro Empresarial está organizado por la Agencia de Desarrollo de las Exportaciones del Caribe, que ha identificado las industrias de alimentos agroprocesados e ingredientes naturales, así como las industrias culturales y creativas, como los sectores con mayor potencial de crecimiento en Europa.
Ian Burrell, el ÚNICO embajador mundial reconocido del ron, dirigirá la clase magistral sobre el ron en la segunda jornada del foro empresarial.
Refiriéndose al desarrollo de esta industria a lo largo de los años, el Director de Competitividad y Promoción de las Exportaciones de Caribbean Export, Damie Sinanan, señaló que en la última década la producción de ron se ha diversificado para incluir una amplia gama de sabores, como manzana, piña, mango y fruta de la pasión. Con estos cambios de tendencia y el aumento de la demanda, esperamos ver una gama más diversa de ron caribeño disponible en el mercado europeo.
Sabías que…
1. No todos los rones
son dulces
La mayoría de los rones se elaboran a partir de la melaza, un subproducto de la caña de azúcar, mediante un proceso de fermentación y destilación, y tras este proceso sólo queda el alcohol. En consecuencia, el ron en su estado natural no contiene azúcar y el dulzor natural del ron procede del envejecimiento en barricas de madera de roble americano, principalmente. Algunos productores de ron añaden azúcar al ron destilado para endulzar y suavizar el producto, haciéndolo parecer más espeso y lujoso. Sin embargo, esto no se encuentra en los auténticos países productores de ron, como Barbados, Jamaica y Martinica, que tienen normas que prohíben añadir azúcar y otros conservantes.
2. Los piratas no sólo bebían ron
Aunque el ron se consideraba la bebida preferida de los piratas entre los años 1660 y 1730, cuando la piratería florecía en el Caribe, los piratas no sólo bebían ron. Famosos piratas como el auténtico Capitán Morgan (nacido en 1635 en Gales y fallecido en 1688 en Jamaica), Edward Teach alias Barbanegra y otros bebían todo tipo de alcohol y licores como el brandy, el oporto y el vino español. La mayor parte del ron que se consumía en el siglo XVII lo bebía la gente que vivía en el Caribe, no los piratas.
3. El ron es francés
para el ron
El ron con H es
no es un error ortográfico, sino que se refiere al ron de estilo francés que se elabora con
zumo de caña de azúcar exprimido en lugar de melaza. El nombre oficial es Rhum
Agricole y este estilo de ron se elabora tradicionalmente en el antiguo Caribe francés
colonias como Martinica, que etiqueta su ron como AOC Martinique Rhum
Agrícola.
4. Ron es español
para el ron
Al igual que los franceses tienen una forma diferente de deletrear el ron, los españoles también lo hacen. De hecho, si estás en un país de habla hispana, el ron se escribirá Ron. Además de la variante francesa y española, también existen otros nombres para el ron. De hecho, el ron tiene muchos nombres no oficiales, como Aguadiente, Brebaje, Barbados Water, Clarin, Demon Water, Guildive, Killdevil, Nelson’s Blood, Red Eye, Pirates Drink, Navy Neaters y Tafia. En cuanto al origen de la palabra ron en sí, se cree que procede de una antigua palabra inglesa llamada Rumbullion que se utilizaba para describir el aguardiente de caña en Barbados a mediados del siglo XVI y que significa alboroto o tumulto. Otro vínculo es con la palabra Rumbustious debido a los efectos de beber ron.
5. No todas las edades
los rones son oscuros
Allí
hay diferentes tipos de ron, como el dorado, el oscuro, el blanco y el especiado,
con sabor y a prueba de todo. El ron añejo tiende a
ser oscuros, pero también hay algunos rones blancos envejecidos. El ron blanco añejo se consigue
destilando el ron en una barrica de roble filtrada con carbón vegetal, y esto
El color oscuro se elimina, pero el ron sigue teniendo el rico sabor de los rones más oscuros.
rones. La claridad y la frescura de los rones blancos los convierten en una opción perfecta para
se puede beber solo, con hielo y lima o en un cóctel de ron.
Beyond Cane Spirit Rothschild (CSR) y Brinley Gold Shipwreck, dos rones blancos
de San Cristóbal, un ron blanco añejo muy popular es Barcardi, con orígenes en
Cuba, pero ahora se produce en Puerto Rico.
6. Hay
diferentes maneras de experimentar y saborear el ron
El ron se suele combinar con coca-cola (light) o zumos de frutas, pero hay otras formas de beber esta bebida espirituosa global. Para los rones de alta calidad con sabores y aromas complejos, lo mejor es beberlo solo o con un chorrito de agua o un cubito de hielo. Los rones de primera calidad también funcionan bien en cócteles clásicos como el Old fashions y el Manhattans. Una tendencia creciente es maridar el ron con diferentes tipos de alimentos, como el chocolate y los malvaviscos. Disfrutar de una copa de ron premium puro mientras se fuma un puro es también otro de los pasatiempos favoritos. Tenga en cuenta que cuando visite un bar caribeño o una tienda de ron, es posible que escuche “straight” o “straight up” en lugar de “neat” para un chupito de ron.
7. El ron viene en
todas las gamas de precios
Al igual que el resto de las bebidas alcohólicas, los precios del ron varían de menor a mayor, con botellas de ron básicas que oscilan entre los 20 y los 60 dólares, pero los precios son mucho más elevados. Por ejemplo, un ron Independence de 50 años de Appleton Estate, destilado en 1962 pero embotellado en 2012, se vende por unos 5.000 dólares. No es de extrañar, ya que sólo se pusieron en circulación 800 botellas del ron jamaicano Appleton Estate Independence de 50 años. Más caro aún es un ron jamaicano Wray & Nephew de 17 años utilizado en el Mai Tai original de 1944 que está valorado en unos 52.000 dólares. Otro ron muy apreciado y caro fue el ron The Harewood Estate, descubierto alrededor de 2011, que tiene la distinción de ser el ron más antiguo del mundo. Embotellado inicialmente en Barbados hacia 1780, 24 botellas fueron subastadas por Christie’s en Londres en 2013 y 2014 por 250.000 libras (unos 332.000 dólares).
8. No todos los rones
comercializados como ron son ron
Con el aumento de la popularidad y la demanda mundial de rones, quizá no sea de extrañar que ahora haya marcas de ron falsas. Las falsificaciones de ron son habituales en Europa, donde no se cultiva la caña de azúcar. Por ejemplo, Tuzem, una bebida destilada de la República Checa, se ha comercializado como ron, pero no se elabora con caña de azúcar o subproductos, sino con patatas o remolacha. Otros rones falsos con los que hay que tener cuidado son el Rum Verschnitt de Alemania y el Inlander Rum de Austria. Por ello, hay que ceñirse a las marcas de ron conocidas y, en el caso del Caribe, elegir las que tienen la etiqueta Authentic Caribbean Rum Marque.
Echa un vistazo a los productores de ron del Caribe que estarán en Fráncfort, Alemania, del 26 al 28 de septiembre de 2019 para el 4º Foro Empresarial del CARIFORUM UE.
Caribbean Export has identified the cultural and creative industries as high potential growth areas in Europe and in collaboration with the European Union and Deutsche Gesellschaft fur Internationale Zusammenarbeit GmbH (GIZ) the event will see over 60 Caribbean companies showcase their products and services to the attending audiences.
With the realization that there is an increase in the demand for Caribbean music at a number of cultural events in Europe, including Summerjam Reggae Festival in Germany, Ibiza Soca Festival in Spain and Reggae Sun Ska Festival in France, Caribbean Export is hoping to promote more Caribbean music to Europeans. This is part of their larger efforts to encourage the export of work done by cultural industries in CARIFORUM countries to Europe.
Other activities on the Discover the Caribbean Day include a film festival where patrons can watch a range films and animations produced in the Caribbean. There will be over 60 different food and beverage producers sampling products enabling consumers curious about what the Caribbean has to offer, to come out and Discover the Caribbean.Â
If we focus on some questions which can help us in the investigation into the export market,and what are the products or services that are most profitable in today’s market, and in order to find the most profitable products and profit. The world economy today is focused on the export of different products and services, in order to better emphasize and provide better information on export, as well as the profitability of the export of different products unlike others, we will explain some important points to consider.
In many cases, we are dedicated to export and international marketing forget that the main objective of the company is to be profitable and focus on selling, whatever it takes and whoever falls, that’s what we get paid.
But the reality is quite different. There is no company that lasts for many years if it does not achieve a minimum profitability, which is demanded by its shareholders.
Profitable Exports
The most common questions that you will find, about the export and its profitability, as well as what is profitable to export or not, among which we will find more: What should we keep in mind for a profitable export? How to recognize a profitable market? What are the products or services with a high level of profitability? How to recognize which are the most profitable products and which are the most profitable markets? Which audience to target and who is the most profitable audience?
The questions are of high importance, and their approach is of high importance, so that the export can be optimized and better evaluate the market to which we are going and draw up different business plans, and not only based on the sales factor, but also on the profitability factor, and which is the best market to target, since for a good marketing and to get a better view of the different markets and which audience to target, a marketing research, market evaluation and analysis of these is needed, In the end, what interests us is to obtain profitability and cover a larger market, thus reaching a larger audience of potential clients.
If we think, and analyze profitability in export, we may discover that it’s like a puzzle or another game which we must analyze carefully, so you get the most profit possible.
What should we keep in mind for a profitable export?
Every company that sells its products in the international market must have an export plan that answers the following basic questions: How do I get my product to market and how will I be paid?
Finding out that selling your product abroad poses several challenges. The first thing to consider is the method of transportation. There are several options: train / rail, sea, air cargo, express or couriers loading the goods in physical form. Oftentimes, shipping may require multiple methods of transportation. Determining factors include the size of the shipment and the time required for goods to reach customers.
If your customer is relatively close and you have several days to ship the product, trucking may be the best option. However, if your customer needs the product sooner, air cargo is usually the only option.
Next, you must decide if you need to hire an export broker or agent. Many countries require an export declaration for controlled goods and high value shipments. In the United States and Canada, anyone can go to a free government website and file a return online, but this is not the case in many other countries where an export agent will be needed. The procedures usually require that the goods be classified according to a Harmonized Tariff code. Your broker or export agent can help you with this classification. In countries like Mexico, which have export duties and taxes, the declaration allows clients to properly assess costs. Another rationale for using an agent is that, due to the volumes they contract and the relationship they have with the carriers, they can get better rates than one could get by negotiating directly.
How to recognize a profitable market?
Much is explained and commented on the importance of extensive external market research to identify potential export markets for our products. Undoubtedly this is a central question and on which there is abundant theory in this regard. However, we must act with pragmatism and common sense, so that this phase is not an inexorable obstacle.
Ask yourself: which of the 180 markets that operate in international trade can demand our products?
The answer, in general, is: choose those markets where there is a flow of trade, that is, where from the analysis of import and export statistics at the international level, you observe that there is a lot of countries that are clearly importers of these products, that There are import flows from their country in them, which have a behavior of establishing a growth in imports of the product in the last three years, as central elements.
The product’s tariff position is known (number that identifies the merchandise to be exported in the Customs Nomenclature).
At this point it is crucial that you do not think of groups of countries or countries geographically very large and, therefore, susceptible to being segmented into sub-markets (for example, Europe) as markets.
In many cases, we are dedicated to export and international marketing forget that the main objective of the company is to be profitable and focus on selling, whatever it takes and whoever falls, that’s what we get paid.
Every company that sells its products in the international market must have an export plan that answers the following basic questions: How do I get my product to market and how will I be paid?
Much is explained and commented on the importance of extensive external market research to identify potential export markets for our products. Undoubtedly this is a central question and on which there is abundant theory in this regard. However, we must act with pragmatism and common sense, so that this phase is not an inexorable obstacle.
