Your True Shade Cosmetics – Fusion de la science et de la nature

The global cosmetics industry generates billions of dollars each year and Jamaican Dianne Plummer, owner of Your True Shade, a healthy cosmetic line manufactured in her homeland, is hoping to get a slice of that market.

The first Caribbean cosmetics beauty line to be certified by Cruelty Free International in the United Kingdom; Your True Shade is recognised as a green skin care and clean cosmetics brand. Your True Shade was created out of necessity by Dianne while studying sustainable energy and chemical engineering in Sweden and Finland. During that period, she found it difficult to find makeup that offered ideal coverage without irritating her sensitive skin and causing eczema flare ups.

Using her engineering background, Dianne hand-picked natural ingredients to formulate her own skincare and make-up line. As a result, Your True Shade Cosmetics Limited was born. The line has the distinction of being free from harmful chemicals commonly used in some skin care products. And remarkably, it celebrates the diversity of skin tones found in the Caribbean and beyond.

Though her company is only four years old, Dianne is determined to be a trailblazer in natural skin care in the Caribbean and focuses heavily on innovation, research and development. “I’m always trying to make everything better, change formulations and tweak things as we go forward, because innovation has to be at the core of the business,” she said.

She added that the old way of doing things was not a sustainable business model, but that a revolution was needed. In her opinion, what separates the outstanding entrepreneur from the average Jane or Joe is the ability to bring something new, never before seen or done, to the market. “In an already saturated market, like skincare, one must figure out how to do it differently and be innovative,” Dianne stressed.

She does this by fusing technology, science and nature to deliver a safe, efficacious product, thereby successfully changing the narrative surrounding beauty by making it synonymous with health.

Your True Shade cosmetics is known for its ability to conceal and minimise imperfections, as well as promote healing and repair through the locally-sourced, natural, anti-inflammatory and hydrating herbs, spices and plant extracts used to formulate the line. In essence, it’s makeup with skincare benefits.

Your True Shade will be at the 4th CARIFORUM-EU Business Forum being organized by the Caribbean Export Development Agency at the Union Halle in Frankfurt, Germany from September 26 to 28. Together the over 60 Caribbean suppliers, the event organized in collaboration with the European Union and Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (GIZ) aims to improve trade between the Caribbean and Europe.

Find out more about True Shade Cosmetics: www.yourtrueshade.com and join their community on Facebook @trueshadecosmetics and Instagram @yourtrueshade.

Peau, corps et santé naturels

The demand for natural medicine in Europe has grown at a tremendous rate as Europeans becoming more and more conscious about their health and the quality of the goods they consume.

In 2017, the global nutraceuticals product market reached US$204 billion. With an abundance of medicinal plants, the Caribbean is ripe with natural remedies to supply the increase in demand for natural ingredients.

A common experience for many people living in the Caribbean and visitors is the irritating mosquito bite. It’s an unwanted experience of millions all over the world and with this desire to use natural remedies drove medical doctors Gayle Devaux-Segovia and Carlos Segovia to develop natural repellent prior to the birth of their first child. They wanted to make a natural insect repellent safe enough to use on a baby.

“When our son was born, we used the insect repellent on him and it worked very well. We got a lot of encouragement from people so in 1997 we formed a company called Natmed Ltd. We branded the product under Caribbean Blue Naturals and twenty years later, it is still one of our best sellers,” Dr. Gayle Devaux-Segovia explained.

Over the years, Dr. Gayle and her husband added more products to Caribbean Blue Naturals: deodorant, body spray, hand sanitizers and sun screen to list a few. They are all natural, cruelty-free, reef-safe, non-GMO, 100% biodegradable and mostly vegan as they use beeswax in their lip balm and candles.

Dr. Carlos Segovia said they source the majority of their ingredients locally. According to him, these ingredients included Saint Lucia cocoa, aloe vera, seaweed extract, nutmeg and other Caribbean spices. Our mission is to produce all natural products of the highest quality and make them affordable to the general public, he noted.

The Saint Lucian company will showcase its wide range of natural products at the 4th CARIFORUM-EU Business Forum organized by the Caribbean Export Development Agency in collaboration with the European Union and Deutsche Gesellschaft fur Internationale Zusammenarbeit GmbH (GIZ).
Along with over 60 other Caribbean companies, the Business Forum enables buyers and consumers to meet suppliers and source products from the Caribbean over 3 days from 26th to the 28th September 2019 at the Union Halle, Frankfurt, Germany.