Over 130 service providers have been certified during the last two years and are better equipped to expand their businesses regionally and internationally. This week eighty-four certified service providers from Barbados, The Bahamas, Belize, Jamaica, St. Lucia, Saint Maarten and Trinidad and Tobago were recognised on Tuesday during the inaugural Services Go Global (SGG) Certification Ceremony.

“The services sector forms a critical pillar as the next frontier in Caribbean business,” said Caribbean Export Development Agency (Caribbean Export) Executive Director Deodat Maharaj during his remarks.

“Caribbean Export is committed to helping our Region diversify our services sector and providing our regional businesses with a better chance to compete, creating jobs and opportunity for our people.”

Mr. Maharaj shared that trade in services was valued at US $13.3 trillion in 2019 (World Trade Organization report). He expanded further, saying that global demand provided an opportunity for non-traditional services such as music, fashion, animation and film, green technology, and professional services to generate jobs and foreign exchange for the region.

During her keynote address, The Hon. Sandra Husbands M.P., Minister in the Ministry of Foreign Affairs and Foreign Trade, shared that, “According to the Organization for Economic Cooperation and Development (OECD), in 2019 tourism services accounted for approximately 13.9% of the Caribbean’s Gross Domestic Product (GDP) and 15.2% of total employment…. ranking the Caribbean as having the highest dependency on tourism.”

The Minister reiterated the need to diversify the services sector and commended Caribbean Export’s work in this area to support services innovation and build a robust services sector.

The Services Go Global programme was developed, by Caribbean Export in collaboration with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and the European Union, to optimise the export of services from CARIFORUM States. The programme focuses on building the capacity of service providers to capitalise on opportunities under the Economic Partnership (EPA), Caricom Single Market Economy (CSME) and other third-party trade agreements.

The SSG Certification Ceremony was a collaborative effort between Caribbean Export, the Trinidad and Tobago Coalition of Services Industries (TTCSI) and the Caribbean Network of Services Coalition (CNSC).

Hot pepper sauce is a staple in almost every Caribbean kitchen and every island makes it slightly differently.

Some use scotch bonnet peppers, others will only have habanero, while a few will combine the two; some recipes include vinegar while others prefer mustard; and some will add tropical fruit for sweetness, like mango or papaya, and others will call for sugar.

One thing is for sure though, no other condiment holds such sway over almost every West Indian household.

In 2014, Dominica-based entrepreneur Graceson John, started offering his own exotic twist on hot pepper sauce.

Graceson was working in catering and would create spicy sauces to compliment certain dishes. He soon realised how much people loved his unique concoctions, and started bottling his recipes under the brand name ‘Big G’, which is his long-held nickname.

Graceson recalls: “Cooking is a passion of mine so I love being innovative with flavours and switching up a recipe to make it my own. One day I was just working on a base pepper sauce and I decided to experiment with flavours like garlic, roasted garlic, turmeric, and pumpkin.

“I started off in my mother’s kitchen using all her kitchen utensils and even coffee cups. I was looking for a certain consistency. At the beginning I had a lot of failure and threw lots of pepper sauce away because I couldn’t get the right texture.

“In 2013 and 2014 I did some business training with the Dominica Youth Business Trust and I won a cash prize for my business proposal. I used that money to buy my first blender. Then I registered the business, had labels and a logo created, and we grew from there.”

Fast Facts

• The global hot sauce market is projected to reach $5.9 billion (US) by 2025, with a compound annual growth rate of 5.2% (2020-2025) (Imarc group).
• By 2022, total sales of hot sauce in the United States is projected to reach 1.65 billion (US) (Statista).
• 75% of US consumers enjoy spicy foods to some degree, according to Mintel.
• Hot sauces are especially appealing to American consumers aged 18-34 (Technomic).
• In the UK, Caribbean sauces and condiments are worth £1.12bn, according to Caribbean Export’s ‘Absolutely Caribbean’ report.

Graceson began selling ‘Big G’s Hot Pepper Sauce’ on a small scale from a relative’s restaurant, but within a year the product had become a regular fixture on almost every supermarket shelf in Dominica. However, he admits that the public were initially hesitant about his many variations on the standard recipe.

“Traditionally people aren’t used to pepper sauce with those flavours and different colours,” Graceson says. “Elderly people were especially sceptical because they think hot pepper sauce should always be red. But the public eventually accepted it and have supported me for the past seven years.

“We have over 20 flavours right now including coconut pepper sauce, cinnamon pepper sauce, ginger, mint and even coffee. We grow all our spices, herbs and seasonings and even some peppers as well, but we also purchase from local farmers in Dominica.”

Graceson’s business has been recognised locally and regionally and he has won five awards so far, including the ‘2015 Caribbean Regional Start-Up Young Entrepreneur’ and ‘Best Quality and Most Innovative Product in Dominica’ in 2016.

Graceson has taken Big G’s growing success in his stride. Production has kept up with demand mainly because of a “mini factory” constructed in his home village of Delices. While setting up the facility he received invaluable technical training from the Caribbean Export Development Agency (Caribbean Export) on Good Manufacturing Practice (GMP), and Hazard Analysis Critical Control Point (HACCP).

In addition, Graceson received a €1000 (Euro) grant which was put towards improving the processing area which had been devastated by Hurricane Maria in 2017.

Graceson reveals: “Just before Hurricane Maria I was building the processing area and we had just finished the plumbing and electricals when the storm hit. I remember going inside and everything was gone.

“It was discouraging because I’d put in so much money. But then I just thought about the people who died and those who lost loved ones. I picked myself up and started back over again.”

Currently, many businesses in the region are also struggling with the COVID-19 pandemic, but Graceson says the global health crisis has not been too disruptive for Big G’s because “people still have to eat”.

Instead, he is pushing on with plans to establish a state-of-the-art factory in Dominica which will further enhance his production capabilities, improve standardisation through internal lab facilities, and create employment for at least five people.

He has also expanded the Big G’s product range to include flavoured ketchups, barbecue sauce, salad dressings, and seasoning sauces.

Big G’s is currently exported within the Caribbean region, but Graceson wants to reach out to the US, where he believes his sauces will appeal to the diaspora.

“I am trying to penetrate that market because America has a lot of Caribbean people,” Graceson says. “People in the Caribbean like their pepper sauce and they will support you if they know you are from an island.

“We’re looking at renting a small place in the US to manufacture the sauce but it would be ideal to find a large manufacturer to partner with because then I won’t have to worry about health certificates. Some even already have deals with a distributor, who might also have links with supermarket chains, and once Big G’s is in one store it could be seen across every state in America.”

Graceson adds: “Big G’s is my baby and eventually I want it to be all over the world. My passion and drive to succeed is what keeps me going. I want to develop my brand into something that makes me proud, so when I look back in 40 years’ time I can say, ‘yes, I did that’”.

The Caribbean Export Development Agency and the Government of Guyana have agreed to deepen collaboration in investment promotion, export development and the services sector.

These priority areas of focus for Guyana’s development were the topic of discussion when Executive Director Deodat Maharaj met H.E Dr. Irfaan Ali, President of Guyana last Friday, October 8, 2021.

Mr. Maharaj said, “It was good to meet with H.E Mohamed Irfaan Ali, President of Guyana and agree on the focused areas of our support. The Guyana- Caribbean Export partnership will emphasise the creation of jobs and opportunities as the Agency continues to help to advance a transformational agenda.”

A strong champion of the Agency’s work, President Ali last week delivered the keynote address at the recently concluded Caribbean Agtech Investment Summit. Here President Ali stressed the imperative of the agricultural sector and attracting investment as the Region seeks to build much-needed food security. The Agency also supported Guyana’s first-ever Virtual Investment Forum headlined by President Ali on March 23, 2021. That initiative saw close to 567 participants coming from 41 countries.

Looking ahead, Caribbean Export is committed to further deepening its collaboration and partnership with Guyana to create jobs and opportunities.

As Executive Director Deodat Maharaj continues the Agency’s stakeholder engagement mission in Guyana, he met with The Honourable Hugh Hilton Todd, Minister of Foreign Affairs and International Cooperation.

During yesterday’s discussions, Mr. Maharaj expressed Caribbean Export’s keen commitment to support Guyana in export promotion, steering investments to the country, and supporting the development of the services sector.

The discussions were welcomed by both parties who agreed on the vital importance of creating jobs and opportunities for the people of Guyana.

Mr. Maharaj’s engagement has taken place during the Week of Agriculture, when Caribbean Export has hosted the region’s first-ever summit focused on attracting agricultural technology in to the region Caribbean AgTech Investment Summit. The event welcomed a feature address from the President of Guyana Dr Irfaan Ali.

In addition, the Agency will be launching a Call for Proposals which will enable firms to apply for a grant of up to 30,000 euros.

On October 4, 2021, Executive Director of Caribbean Export, Deodat Maharaj, met with Dr Peter Ramsaroop, CEO, GoInvest, to discuss the programmes and initiatives the Agency is implementing to provide targeted support to Guyana.

During the discussions, Mr. Maharaj reaffirmed Caribbean Export’s commitment to support private sector development as the Agency seeks to fast-track recovery, facilitate job creation and opportunities for the people of Guyana.

“Caribbean Export is happy to meet and agree with GoInvest on our practical, concrete support to help provide jobs and opportunity for Guyana at a time of incredible opportunity and transformation for the country.” remarked the Executive Director.

Caribbean Export will continue to support micro, small and medium scale enterprises in Guyana through our grants and capacity building programmes helping them to access key markets to create jobs and earn foreign exchange. It was also agreed that Caribbean Export will provide support to Guyana as it seeks to upscale its efforts at nearshoring.

Mr. Maharaj will be engaging with other stakeholders, in Guyana, over the coming week as the Agency continues to be on the ground listening and engaging with its stakeholders and partners.

Since launching her health and wellness brand ‘Sugar Town Organics’ in 2010, Kittian entrepreneur Anastasha Elliott has been very busy.

The company’s debut product line ‘Yaphene’ consisted of natural soaps, shampoos, and conditioners. A spinoff of organic and vegan food items followed shortly afterwards called ‘Flauriel’.

In 2019, the ‘Marapa’ luxury beauty range was added to the Sugar Town Organics family, and in 2020 the newest member arrived – ‘Baba Lullaby’ – which caters for babies and children.

Every single product is methodically handcrafted by Anastasha and two other full-time employees using traditional extraction, blending, mixing and infusion techniques. Some of the nourishing indigenous ingredients used include aloe, lemongrass, roselle, hibiscus, papaya and coconut.

Anastasha harvests most of those fruits, along with medicinal herbs and spices, from a mini-farm in the backyard of her home but she also works with six local farmers for a variety of raw materials.

The rapid expansion of Anastasha’s skin, hair, and body brands over the past decade are a testament to her focus, drive, and determination.

Fast facts:

• The Global Natural Cosmetics Market is expected to reach $89.7 billion (US) by 2030 according to a report from Sheer Analytics and Insights.
• Demand for natural ingredients from the European cosmetics sector is increasing (CBI).
• Europe dominates the market for natural skin care products and accounted for 33.2% share of the global revenue in 2019 – Grandview Research.
• In Europe, Germany has the largest market for cosmetics, valued at €14 billion (EUR).
• Younger consumers favour natural and organic products, more so than previous generations before them (CBI).

Anastasha comes from a self-sufficient family who are used to living off the land. She was actively encouraged to be self-employed from a young age and even had ‘own a business by the time I am 30’ on her to-do list!

When she was eight, Anastasha began dabbling in various money-making initiatives. Over the years she has tried her hand at tie-dying t-shirts, knitting crochet hats and accessories, designing clothes, and making cupcakes and patties.

“I’d been working on what I needed to get started as an entrepreneur for a while,” Anastasha recalls. “I had an idea what I wanted to do, but I didn’t have a lot of money. I remember going to the bank, even though my mother told me not to, and that was a very disheartening experience because the woman I spoke to actually laughed at me.

“I went back to my mom, and she suggested I have a bake sale to raise more funds. I did the first one and everything sold out! I ran that bake sale for four years, operating out of my home, until I had enough money to start my business. My mom matched the money that I made as well.”

The seed for Anastasha’s botanical business was planted several years earlier when her mother Myrtrice was diagnosed with cervical cancer. She fought the illness using a holistic approach and completely changed her eating and lifestyle habits to become cancer-free after just a few months.

Anastasha saw how her mother used the power of nature to help her recovery, and wanted to share what the family had learned, along with what generations before had already handed down.

Anastasha says: “We grew up making a lot of stuff. I learned how to make soap, and the basics of mixing butters and oil, from my mother. I also had some family recipes, that in some cases were four generations old, which helped me to choose the right ingredients for our products.”

She adds: “The ingredients have to be from the Caribbean or an area that has influenced the Caribbean like Africa or Europe. I spend quite a bit of time on research to see what natural remedies and plants have been proven to work for specific conditions like eczema.”

Anastasha’s popular vegan food and beverage line was introduced just months afterwards as she worked towards minimising waste by as much as possible.

“Flauriel came about because, after making the products for Yaphene, I had a lot of raw material left over”, Anastasha recalls. “I only used a small amount of food, and I couldn’t consume it all. So, I thought about making jams, jellies, dips, hot sauces, and wines with it. People loved them so much, I decided to develop it into a fully-fledged line.”

Anastasha says listening to what her consumers want from her products has been a key factor in her company’s ongoing development, along with invaluable support from regional agencies, like Caribbean Export.

“Caribbean Export has helped me develop personally and professionally”, Anastasha says.

“In the space of one year, our sales grew 150%, and I put a lot of that down to the assistance we got from Caribbean Export. They offered us training, access to tradeshows, and exposed us to other markets. We built our export base through a lot of those tradeshows. Even the partnership I currently have with a company in North Carolina for an Amazon Store is because of Caribbean Export.”

Anastasha hopes the launch of the upcoming Amazon Store, which will offer her Flauriel food range to a global audience, will re-energise Sugar Town Organics’ exports to pre-COVID levels or better.

Before the COVID-19 pandemic, Sugar Town Organics’ sales were split 75/25 between the local and overseas market respectively. But since the pandemic that has shifted to 90/10.

The global health crisis has drastically impacted the retail aspect of the business in St Kitts as well. Anastasha opened a store in February 2021 in the Pelican Mall in Basseterre but was forced to close for six months at the height of the outbreak.

Anastasha says: “Opening a store during these hard times was a positive move but honestly it’s been a struggle. Even when we did reopen after the lockdown, there were still so many restrictions, and that has really hampered the business. We’ve had to adjust quite a bit.”

Adjustment is the watchword when it comes to COVID-19. But considering Anastasha’s life and business journey so far, it seems likely that she will be able to make any changes necessary to ensure Sugar Town Organics does not just survive but thrives.

Caribbean Export Development Agency and The Shridath Ramphal Centre for International Trade Law (SRC) have agreed on a framework to partner on a trade and investment research agenda.

The agreement outlines several initiatives which will contribute to the enhanced competitiveness and sustainable development of the Caribbean region including, research, joint programmes and internship placements.

This is an important partnership for Caribbean Export as it supports the goal of positioning the Agency as a knowledge hub while continuing to provide high-impact support for MSMEs in the region. It will ensure private sector access to cutting edge trade information to enhance decision-making, export competitiveness and facilitate business expansion. The research data will also be key in identifying areas of innovation for regional investment programmes.

In addition, the collaboration will provide students in the International Trade Policy master’s programme with the opportunity to gain much needed on the job training and experience.

The organisations are scheduled to sign the Memorandum of Understanding on Friday, October 1, 2021, at 10 am AST. During the online event, there will be remarks from Caribbean Export’s Executive Director, Deodat Maharaj, Pro Vice-Chancellor and Principal of UWI, Professor Clive Landis and the Director of the SRC Dr. Jan Yves Remy.

A few weeks ago, Deodat Maharaj, Executive Director of the Caribbean Export Development Agency (CEDA), published an op-ed calling for greater support for micro, small and medium-sized enterprises (MSMEs) in the region. The article is the latest call from Caribbean Export and various Caribbean stakeholders to advance the diversification of local economies to reverse the negative effects of the Covid-19 pandemic.

“The data speaks for itself, not only when we look at the reduction of our collective GDP over the last year but also in terms of the massive debt the region faces. Countries that were already highly indebted, today are presented with larger debt commitments. We need to rethink which economic actors we should bet on in order to move forward,” said Maharaj in an exclusive recent interview with Nearshore Americas.

For Maharaj, supporting MSMEs with financing, resources and stimulating policy frameworks is an obvious choice, considering that across the Caribbean, MSMEs are already a significant force.

“MSMEs represent between 70-85% of Caribbean businesses and contribute between 60-70% of the region’s GDP. Critically, they account for an estimated 50% of total employment,” Maharaj noted in his op-ed.

The Role of Government in Building MSMEs

Caribbean MSMEs are in a particularly difficult position at the moment. Lack of access to financing as well as plunging demand has forced them to lay off workers and presented new problems in maintaining the capital and liquidity to survive the Covid-19 crisis. Many MSMEs in the Caribbean operate in the tourism sector, which was decimated by the complete shutdown of global travel and is only now beginning to recover.

“We’ve seen how fragile and susceptible the tourism industry is to specific events such as natural disasters and geopolitical developments. Many jobs and workers are at risk whenever changes of this kind occur,” Maharaj explained. “That’s why governments should incentivize a transition to services, knowledge and premium products in our export portfolios.”

“MSMEs represent between 70-85% of Caribbean businesses and contribute between 60-70% of the region’s GDP” — Deodat Maharaj

Maharaj believes that MSMEs need an integrated approach and support based on a coherent strategy. That means increasing access to grant financing, in which Caribbean Export has taken the lead, as well as promoting new initiatives to tackle the longer-term challenges that MSMEs will face in adapting to the post pandemic landscape.

For Maharaj, the role of government is to create an environment that enables this job-supporting sector to sustain itself in the long term. But so far, almost all measures introduced by governments have focused on short-term survival rather than future growth. These measures have included improving liquidity through postponement of payments, reduction in government fees and loan-guarantee programs.

New Technology and Services Exports

MSMEs thrive when they are integrated into global value chains. But the pandemic disrupted supply chains and international trade, and MSMEs usually don’t have the resources to rebuild the broken connections on their own. Without support, the region’s small businesses will remain outside of global trade ecosystems.

“Putting MSMEs’ international potential at the heart of national export strategies is critical,” said Maharaj.

“However, we should remember that the Caribbean can’t mass produce: we don’t have the skills of China, India or even Latin American countries such as Mexico. We need to focus on niche markets, niche products and premium prices. That is where we can compete, and in that context, pivoting to new technology and services exports will give us an edge,” he added.

Though the Caribbean’s economic challenges have grown thanks to the pandemic, technology is offering a path forward. There are emerging opportunities for the region, as companies worldwide use technology to explore ways to reposition their value chains and reallocate their various goods and services components to serve their primary markets better.

“Technology has a democratizing effect. We often talk about commodities but we have to start talking more about applying new technology to globally position our MSMEs in the services sector. We need to monetize talent and the region’s knowledge in professional services, but also in the creative sector like animation. When we look at the progress being made in this area, it brings a lot of hope,” Maharaj said.

“Countries in the region should adopt policies to stimulate innovation through digitalization and technology that aid capital investment. The region should provide last-mile connectivity and capitalize on the global services sector’s export potential. Aside from general information technology infrastructure, the region must ensure adequate access to equipment and capacities at the company level to reap the benefits of digital advancement,” he added.

“Countries in the region should adopt policies to stimulate innovation through digitalization and technology that aid capital investment” — Deodat Maharaj

Clearly, knowledge-based service MSMEs are in a unique position to benefit from the opportunities that arise from the pandemic. As Maharaj pointed out, the Caribbean presents interesting opportunities for global companies in such niche areas as animation, and market demand for animation services has increased from both the traditional business and film industries. As a result, countries including Jamaica have implemented training initiatives to elevate their human talent in this area.

Despite the potential of technology to support MSMEs, many small business owners don’t have the skills to take full advantage of digital platforms. The region’s governments need to plug this knowledge gap in order for MSMEs to capture these opportunities, Maharaj suggests.

“Institutionally we need to ensure that there are regional and national initiatives to support them while connecting them with larger investors. That is work for the future,” he said.

This article which was written by Bryan Ch. Campbell Romero, the Investment and Policy Editor, and originally published on Nearshore Americas.

Most people have heard the saying: ‘Grandma knows best’. But, in the case of Jamaican entrepreneur Javin Williams, CEO at organic cosmetics company ‘Herboo Botanicals’, this old adage has more than proven to be true.

Nearly 10 years ago, when Javin was suffering from dandruff, he asked his grandmother for advice on what herbs he could use to relieve the condition. She passed on her wisdom about herbal remedies and Javin started to experiment in his mother’s kitchen.

He recalls: “When I was in college in 2012, I had really bad dandruff, and the products I used never really worked or they only worked for a short time.

“I went to my grandmother and she recommended rosemary and peppermint and when I used those herbs on my head they got rid of the dandruff within two weeks. A lightbulb went off, and I thought, ‘why don’t we use the herbs we have in Jamaica to make organic products, rather than importing synthetic products?’

“It was a problem I identified and it thrust me into entrepreneurship.”
Javin’s idea centred around blending natural ingredients like coconut oil, sorrel, peppermint, sage oil, lemon grass, and rosemary to make a ‘2-in-1’ shampoo and conditioner to relieve dandruff and an itchy scalp.

But he admits it took a while to get the initial formula right.

“The first prototype wasn’t something to talk about,” Javin recounts. “The formula was so off. It was watery and every time I made it the colour came out different. So, a lot of research went into it. Then we tested it with friends and family and after their feedback we modified it quite a bit.”

Fast facts:
• The organic hair care market value will total $9 billion (US) in 2021 (Fact MR).
• From 2021-2031, the organic hair care market’s projected compound annual growth rate (CAGR) is 7% (Fact MR).
• Shampoo holds the largest market share in the haircare segment and is estimated to grow to $30 billion (US) by 2023 (Statista.com).
• In 2019, Europe dominated the market for natural hair care products and accounted for 38.2% share of the global revenue (Vision Research).
• Hair industry statistics show that 52% of consumers prefer to buy natural or organic shampoo (Statista.com).

Javin came up with the company name Herboo which combines ‘herbal’ with ‘shampoo’ and involved his sister Kamla to assist with marketing the brand. He also enlisted help from the Jamaican Scientific Research Council, along with the Ministry of Health, to further standardise the formulation for his debut product.

He states: “The biggest challenge I faced at the start was a lack of knowledge. I had very little science knowledge and I didn’t study business at all, so in the beginning I didn’t really know what I was doing. I just knew that the product worked and I wanted to get it to as many people as possible.

“Then I did some entrepreneurship training and I learned how to come up with a plan so I could set up and run a profitable business.”

Javin was a quick learner. Herboo has since evolved from a small business into an export-ready company and has benefitted from financial and mentoring support from local institutions including five angel investors through First Angels Jamaica.

He also received an Investment Readiness Grant, a Co-investment Grant, and a Direct Assistance Grant from the Caribbean Export Development Agency (Caribbean Export) and describes the organisation’s assistance as “phenomenal”.

“The first time I pitched for investment with Caribbean Export, they pointed out a number of areas that I was weak in and needed to fix,” Javin states.

“They wanted me to get a financial plan, to work on the packaging, logo, and labels, and to secure a distributor. So, I fixed those issues with the Investment Readiness Grant. And the Co-investment Grant helped me to buy more raw materials and get into more retail stores.”

Shortly after winning the ‘’Mogul in the Making’ competition in 2015, Herboo outsourced its bottling to local factory Orion Manufacturing and production levels jumped drastically from 50 to 2,000 bottles a day.

In 2018, Jamaican pharmaceutical distributor Cari-Med also came onboard. This strategic partnership led to a substantial increase in sales.

Javin has also added a protective moisturising hair oil and a body and face oil to the Herboo product range. Later this year, he wants to introduce a separate shampoo and conditioner along with an eczema body wash and hair moisturiser.

Javin describes Herboo as a “farm-to-hair” operation and believes its success is primarily based on its proven scientific benefits and organic ingredients. Most of the herbs used are grown on the family farm in Manchester or supplied by other farms on the island. The bottles and some oils are sourced from the US.

“Our shampoos offer five unique health benefits in one,” Javin explains. “Our product doesn’t just treat dandruff, it also treats eczema, it will grow your hair, and it will keep your scalp clean and healthy.

“Our list of ingredients is also easy to understand so you won’t see anything that you don’t know. In Jamaica, all of these natural ingredients can be found in your backyard.”

The Herboo line is currently available in 201 stores in Jamaica, five outlets in the Cayman Islands, some shops in the US, and was recently launched on Amazon.com. It is also sold online through the company’s website herboobotanicals.com.

Herboo’s customers come from around the world with 60% of sales in Jamaica and 40% worldwide.

Javin says: ‘We started off in Jamaica but now we have customers ordering our products from about 12 different locations including Trinidad, Barbados, Germany and the UK. So, it’s spiralled around the world and our products are going to countries we’ve never even been too.

“What we’re trying to do now is to find distributors in the markets where we have a high demand from customers.”

Javin is passionate and ambitious and one of his other major long-term goals is to have Herboo listed as a public company on the stock exchange.
“I would love Jamaicans and other individuals to participate in the company because it’s such an amazing brand,” Javin says.

“We came from humble beginnings, so to be able to offer shares for the public to buy into it would be amazing. We’re currently putting things in place to work our way up to that milestone as part of our 10-year plan.”

In the Caribbean, it is no exaggeration to say that music is life.

Rhyme, beats, rhythm, and song enthuse almost every aspect of the region’s identity, and play an essential role in our culture, history, dialect, and storytelling.

Music is so deeply embedded in the Caribbean landscape, it is easy to take it for granted, and undervalue its economic and social importance. But around the world, music is undoubtedly big business.

It was recently announced by Forbes magazine that Barbadian-born entertainer Rihanna is now a billionaire. Although the majority of Rihanna’s wealth has been derived from businesses outside of her music career, there is no doubt that music is what propelled her into superstardom, alongside other noteworthy Caribbean artistes such as Bob Marley, Wyclef Jean, and Nicki Minaj.

In Guyana, local music producer Burchmore Simon has been promoting and encouraging Caribbean musical talent for decades.

Burchmore started his independent label Kross Kolor Records in 1998 and since then he has worked with many successful entertainers including Adrian Dutchin, Jumo Rubber Waist Primo, Melissa Vanilla Roberts, and Tennicia DeFreitas.

Self-taught musician Gavin Mendonca has been signed with Kross Kolor Records for several years. Gavin started off as a rock n’ roll performer after falling in love with punk rock when he was a teenager and 10 years ago he launched a band called Feed the Flames.

After establishing a niche audience at home in Guyana, as well as in Trinidad and Suriname, Gavin began fusing his passion for rock with his Guyanese heritage to create an entirely new sub-genre of music which he called Creole Rock.

Gavin’s first solo album, entitled Creole Rock: The Beginning, was released in April 2016 under the Kross Kolor Records label.

I wanted to be an authentic rock musician, Gavin recalls. And I was always interested in cultural preservation and reflecting true identity through my work and art. So, I decided to experiment with Guyanese folk songs, using our dialect and slangs in song writing, and I started blending them with rock n’ roll, which is how I created Creole Rock’.

Fast facts:

The global recorded music market grew by 7.4% in 2020 (IFPI).
Global recorded music revenues for 2020 were $21.6 billion (US) (IFPI).
The UK is the largest exporter of music in the world, according to the BPI.
The UK’s music industry generated £519.7 million (GBP) in export earnings in 2020 (BPI).
At the end of 2020, 443 million users had a paid subscription music account (IFPI).

Gavin continues: I fell in love with our folk music because of how similar it is to punk rock in terms of being very simple and playful, and even the chords and progressions were the same. So, in 2015, I teamed up with a local African spiritual drummer, Marlon Chucky Adams, and he taught me a whole other dimension to folk music.

Folk music is music by the folk, for the folk, and it encourages community. It’s about singing and celebrating together and it inspires positive vibes. Once Chucky is playing the drums, even if you don’t understand the lyrics, your hips just have to shake.

In 2018, Chucky and I started working on a project called Folk It Up which involved playing folk music all around Guyana in an effort to keep it alive. We found a book of 100 Guyanese folk songs and decided to record all these folk songs which haven’t been recorded for years

In September 2019, Gavin released his second full length album Gavin & Chucky: Folk It Up Volume 1.

He is currently in the studio recording the follow-up album Volume 2 and is appreciative of the support he has received from Kross Kolor Records for his work. He explains: Here in Guyana, there are not many record labels, and of all the record labels, Kross Kolor is the most culturally influential. Most of their work revolves around cultural preservation so it was the perfect fit working with Burchmore Simon.

Burchmore has been a mentor to me in many ways and generously awarded me time in his studio to write and record music over the years. He has also been very supportive of our mission to keep our history alive.
Over the past three years, Gavin has performed Creole Rock and Guyanese folk songs at music festivals around the world including the Dominican Republic, Colombia, Brazil, the US, and China.

He believes there is global demand for traditional and modern Caribbean music and is hopeful that more local and regional musicians will get the chance to pursue their dreams just like him.

Everywhere I go people seem to be fascinated by folk music and that’s because I look and sound different, Gavin states. Foreigners are very receptive and you can see the enjoyment on their faces when I play.

What is lacking in the Caribbean is access to resources and especially education on the business of music. Things like what to do with your music after it’s been recorded. How to get it onto streaming sites. How to promote it properly and reach an audience. All of that still needs work.

More can be done and should be done to get Guyanese and Caribbean music ready for the world market because more young people deserve the opportunity to be export ready.

Gavin has not travelled for over a year because of COVID-19 but he is now fully vaccinated and planning to go on the road again. In October he will perform in North Carolina at the first Ethno USA event a folk, world and traditional music festival which aims to revive and keep alive global cultural heritage.

Gavin says: The pandemic hit us very hard and as a musician in Guyana it was depressing and difficult to know how we would recover. But to be able to get back out there on my cultural mission, makes me very happy.
I believe the work I am doing has a bigger purpose and I get my satisfaction from that, because I love what I do.

Children, children (Yes Papa?)
Where have you been? (Grand mama)
What did she give you? (Cheese and Bread)
Where is mine? (On de shelf)
How me gon get am? (Climb pon a chair)
And if me fall? (Me nah cay’)
Guyanese folk song Small Days.

Belize has a rich chocolate history dating back thousands of years to the Mayans who are believed to have invented the confectionary.

These original chocolatiers would dry, grind, and mix cacao beans with water to create a bitter drink that was often combined with chilli and poured from a height to create a frothy top.

The Maya, and subsequently the Aztecs, thought chocolate was a gift from the Gods and not many people would argue with that even now.

Belize’s ancient chocolate connection is ever-present in the story of The Belize Chocolate Factory which is owned and operated by British couple Chris and Jo Beaumont.

Chris and Jo met in Barbados nearly 20 years ago. Chris was an engineer, and Jo had been working as a television advertising producer, but they both yearned for a simpler life in the Caribbean.

After spending six months learning to become water sports instructors, the couple moved to Belize to set up a sailing and windsurfing school.

A short time later the couple were managing a boutique hotel. One weekend they decided to visit the Toledo district, which is known as “the cradle of chocolate”, and that trip led them in a different direction.

Chris recalls: “In 2007, we went to the first-ever cacao festival held in Belize. It was in a town called Punta Gorda.

“I’ve always eaten way too much chocolate but I didn’t know anything about the beans or even how it was made. So, we just went there for something to do.

“We came back to San Pedro with some beans, and that’s how we started really, just making chocolate in our kitchen. At the time all the beans grown in Belize were exported so we immediately thought there could be a way to make a business based here that would create jobs and be a great Belizean product.”

The Beaumont’s established the Belize Chocolate Company in 2007 and their first bar, named ‘Kakaw’, made its debut in a local wine shop in December.

Chris says: “From the outset we decided that we needed to focus on quality. We thought the beans and the history was fantastic so we needed to pitch it as a premium product”.

Jo adds: “Initially we made the chocolate in small batches and we offered it to some of the high-end hotels as well as the local wine store.

“When it started to sell we realised that we would have to work on some branding. I contacted a few design schools because we couldn’t pay and we chose one from a Dutch guy who has been doing our packaging for quite a while although we are in the process of changing it now.”

Over the years, the Belize Chocolate Company has continued to grow into a thriving enterprise. Chris and Jo built a 20ftx30ft concrete building on the back of their house where they manufacture the chocolate and remain true to their initial commitment to keep their products 100% Belizean.

They buy their beans directly from indigenous farmers located in Southern Belize, who are of Kekchi or Mopan Maya descent, and their sugar comes from cane farmers in north Belize who have Yucatec Maya heritage.

Chris explains: “We really have a lot of personal relationships with the farmers. When we first started we worked with a co-operative in Punta Gorda and they introduced us to a few. Before COVID we’d travel down every month during the growing season to visit the farms and select the beans we want.”

In 2012, after Jo finished the Professional Chocolatier Programme with Ecole Chocolat in Canada, the couple opened Belize’s first chocolate boutique.

Similar to Willy Wonka’s Chocolate Factory in the famous Roald Dahl story, Chris and Jo’s shop is a chocoholic’s idea of heaven.

It offers a vast selection of dark, milk, and white chocolate-based products combined with Belizean ingredients such as coconut, pineapple, banana, Belizean citrus blossom honey, sea salt, sesame, cashew, rum, and even the local beer Belikin Sorrel Stout from the Belize Brewing Company.

Visitors to the shop can also enjoy a full menu of chocolate drinks and purchase unique chocolate gifts.

Chris and Jo reveal: “The vision initially was wholesale but once we started realising the potential of the product we jumped into retail with the shop in San Pedro and now the second shop on Caye Caulker.

“In our stores it’s all about chocolate. We offer a whole chocolate experience and everything has a real chocolate twist to it. We even do chocolate rubs, whips, and body products.”

The pair have received grant funding from the Caribbean Export Development Agency to facilitate their expansion which they used to purchase roasting equipment to improve their capacity. They are also transitioning to renewable energy and are installing solar panels on the existing factory.

By the end of the year, they plan to build one factory that will also be powered by solar or wind energy. They currently employ 14 people, although during the height of the COVID-19 pandemic they had to cut their staff to three.

Chris says: “Around 80% of our clients in the shops are tourists and about 20% are locals so we were badly impacted by the COVID crisis. The last couple of months though it’s picked up and we’ve been busy, so we could hire people back.”

Jo adds: “We have five different facilities, and four of them we pay rent on, so during the pandemic we realised how crucial it is to get one factory where we can consolidate production. That is essential moving forward.”

The couple are hoping the new factory will be on stream by the end of 2021, and that should enable Chris and Jo to continue Belize’s ancient art of making chocolate for many years to come.

The Caribbean Export Development Agency (Caribbean Export) in collaboration with the International Trade Center (ITC) – the joint agency of the United Nations and the World Trade Organization – invites you to take a 10-minute survey to shape its service offering for Caribbean businesses to go and grow green through its GreenToCompete Hub. The survey will not take more than 10 minutes of your time and shall be completed before August 13, 2021.

The GreenToCompete Hubs provide integrated solutions and tools for SMEs in the implementation of green business practices such as climate resilience, resource efficiency and circular production practices, compliance to sustainability standards and other market access issues. Hosted by local Business Support Organizations (BSOs) the GreenToCompete Hubs act as one-stop shops for SMEs to build green business strategies and access green finance and international markets for sustainable products. This will allow CARIFORUM SMEs to find new business opportunities and increase their international competitiveness.

The GreenToCompete Hubs are implemented in Ghana, Kenya, Laos, Nepal, Peru, and Vietnam and now the GreenToCompete Hub Programme has recently launched its Regional Hub in the Caribbean hosted by Caribbean Export. This project will initially target SMEs of the countries of Barbados, Saint-Lucia, and Guyana before expanding to the entire region.