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The general food retail market in Germany has two severe disadvantages for Caribbean exporters: the quantities needed are far beyond the capacities of Caribbean companies and the prices are far below levels which would suffice. Therefore the only opportunities in the German food market are niche markets. The three fastest growing niche markets are products from organic agriculture, fair trade labelled products and vegetarian food.

The agro-processing sector has played a critical role in the diversification of the Caribbean’s agriculture sector, with the process of making jams, jellies, fruit nectars and other beverages well established within the region. There is an estimated number of over 300 agro-processors in the CARIFORUM region who are mainly located in Trinidad and Tobago, the Dominican Republic, Guyana, Jamaica and Suriname and to a lesser extent in Barbados, Belize and Saint Lucia.

Both the capacity as well as the opportunity may be available to build upon the existing and growing trade relationships between the European Union and CARIFORUM states. This may be explored by further export activity of CARIFORUM agriculture and agro-processing products particularly into the German market.

When seeking to enter the German market, potential exporters should note that buyers generally expect high quality products at low prices. However, Caribbean exporters face several challenges, sharing many features of other small states’ size-related macroeconomic vulnerabilities, such as lack of economies of scale, capacity constraints, export diversification and exposure to natural disasters.

Caribbean countries’ smallness constrains the achievement of economies of scale and economic specialization. States also face rising losses caused by natural disasters from 0.9% of annual GDP in the 1980s and 1990s to 1.3 % of GDP in the 2000s. Overall, the region has demonstrated declining export competitiveness over the years (IMF, 2013). In light of the above, competition based upon price would be difficult for Caribbean firms particularly wanting to enter the lowpriced German food market. Therefore it is important to have a unique product which may justify higher pricing, with a special story that could be sold along with the product as part of its marketing and branding appeal e.g. “Organic Caribbean.’’

All three identified export categories of organic, vegetarian and fair trade have specialized traders who supply local shops and retailers. Caribbean exporters who are interested in supplying the German market should seek to collaborate with such traders in order to successfully enter the market. Such market research is critical in order to determine which product segment of the market you wish to supply and hence which type of specialized traders may prove to be the most suitable business partners for exporting into Germany or the EU.

Organic Market Trends

Globally 37 million hectares (ha) of the production surface area are allocated towards organic food. In 2010, the European market for organic food was valued at €20 billion with major markets such as France and Italy valued at €3.4 and 1.6 billion respectively during 2012. For Germany alone during the 2011 to 2012 period, the value of this sector increased from €6.64 billion to 7 billion with the share of organic farms in Germany during 2012 accounting for 8 % of total farms and 6.3% of production surface.
Demand for organic food within European markets may be exhibited by the per capita expenditure trends for such products. For example during 2011 (as seen below) up to 177 euro per capita was spent that year. The quite low value for Germany is due to low food prices even for organic food, a market characteristic which is important to note for prospective exporters.

Table 1: 2011 Expenditure on Organic Food for Select European Markets

German Organic Market Opportunities

Total German organic food imports ranged between 5% and 20% of total turnover, depending on the product group. In 2012, Germany’s production surface area for the organic food sector; of 1.043 million ha or 2.577 million acres (ac), was observed to be growing slower than organic food turnover, demonstrating a growing trend of import activity to satisfy local demand. During the 2009 to 2012 timeline, the percentage share of organic food in total food expenditure by German final consumers amounted to 6194.4 billion euro. This value represented an average of around 3.6% of total food expenditure increasing steadily each year by approximately 0.2%. Aside from bananas, organic products from Latin America into Europe included items such as sunflower kernels, soy beans, flax seeds, onions, apples (20% of apple imports are from Latin America). These products are certified by recognized control bodies according to the European regulations.

Relevant EU Importing Requirements/Regulations

The EC Regulation (EC) No. 1235/2008 (which was amended in 2012 by EC Regulation (EC) No. 508/2012) identifies the list of control bodies and authorities considered competent to carry out controls and issue certificates for “third country’’ exporters such as from the Caribbean for the purpose of equivalence. As it relates to organic products, all control bodies recognized by the EU Commission to conduct such product certification, may be found listed within Annex IV of the EC Regulation (EC) No. 1235/2008 which contains the detailed rules relating to the arrangements for the imports into the EU. Further details on this regulation as well as contact information of certifying bodies may be found listed under Annex IV p.3-45. According to the rules a “Certificate of Inspection” would be required for every shipment to the EU.

The EURO-Bio logo represents the very minimum level of EU standards that are acceptable for imported organic products. This label provides confidence that the goods produced are done so entirely in line with the EU organic farming regulations and according at least to a minimum level of EU standards.

As such it is important to note that most producers opt to be certified beyond the minimum legal standards of the EURO-Bio logo for organic products. Consequently, only between 40% and 45% share of organic products are certified under the minimum legal requirements of the EURO-Bio labelling system. Nevertheless it may be quite feasible, as well as cost effective for Caribbean companies seeking to enter this market to first pursue certification under the minimum standards of the EURO-Bio labelling system.

Vegetarian Products

Graphically depicted below is the growth in the turnover of vegetarian semi-prepared food within the German retail market. While the category of vegetarian products is difficult to define (e.g. egg and milk products are accepted by some of the vegetarian consumers, in some cases even fish), the diagram below shows that this segment is characterized by steady growth of products which replace meat products such as sausages or burgers.

Table 2: Total turnover of vegetarian semi-finished food in the German retail market (EUR, thousands)

Caribbean exporters interested in tapping into supplying this market need only to satisfy sanitary and phyto-sanitary (SPS) measures for this type of product. The sector is not a protected one in Germany; therefore Caribbean exporters may sell their products at the higher price point associated with vegetarian labelled goods such as ready-made (pre-cooked) convenience meals without animal by-products. An attractive approach to entering this market would be to deliver specifically to companies which currently supply vegetarian buyers. Interested exporters should research the current trademarks associated with these types of products and find a suitable business EU partner for market entry. The advantage of seeking to enter this market is that exporters may benefit from a higher price point for their goods while only having to satisfy German/EU SPS measures for vegetarian fresh and processed foods.

Fair Trade

Fair trade is an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers and complying with some minimum social standards. The Fairtrade Labelling Organisation coordinates fair trade labelling at an international level from their office in Bonn, Germany. They set international fair trade standards, organize support for producers around the world, develop a global fair trade strategy and promote trade justice internationally. The organization also helps producers to gain fair trade certification and develop market opportunities. They do this through locally- based liaison officers which provide training, guidance on certification and facilitate relationships with buyers.

Liaison officers additionally provide advisory services to farmers and workers, as well as training and information to help them comply with the fair trade standards, strengthen business capacities, and deepen fair trade impact. There is a growing trend of EU imported products being labelled under both fair trade and organic food regulations, as observed below. This reflects the more recent understanding of sustainability as linking social, ecologic, economic and cultural elements. The largest seller of fair trade products in Germany is GEPA, a fair trade non-profit organisation, which holds 19 % market share.

Table 3: 2012 Total Fair Trade Products Turnover and Percentage Share of Organic Products

Becoming Export Ready for Europe

Several opportunities have been identified for entry into the German market for organic, vegetarian and fair trade products. Based upon this, the next step for Caribbean producers and exporters would be to determine how to get their products ready to enter the EU market. Within the Caribbean region several business and export development services are available, such as:

1. The Productivity Network (ProNET) A business and export development programme available within the CARIFORUM region. For further information about the programme please contact the Caribbean Export Development Agency.
2. The Services of the Europe-AfricaCaribbean-Pacific Liaison Committee Pesticide Initiative Programme (COLE ACP PIP). The organization has developed several Crop Protocol and Good Practice Guides which are compliant with EU regulations including pesticide maximum residue limits (MRLs). Such regulation guides have been developed for products such as avocado, mango, dasheen, coconut, cassava, and potatoes among others.
   The German organic, vegetarian and fair trade food markets present varying export opportunities for export-oriented Caribbean firms. In order to leverage these growing trends by EU and German buyers, Caribbean products must first meet the expectations and legal standards which regulate the EU market. Crucial services are available to assist Caribbean companies in meeting these export regulations. Once this is achieved, the Caribbean firms only need to market and brand a product which can uniquely appeal to the German consumer.

This article written by Dr Rainer Engels was originally published in the first edition of the Caribbean Export OUTLOOK magazine.

For over three decades the name Sandals has been globally recognized as an epitome of world-class luxury and excellence. As a leader in the Caribbean ultra all-inclusive industry, the resort is well positioned to stay at the forefront of this market because of its rich history and optimistic outlook.

The mastermind behind the masterpiece is the illustrious Gordon “Butch’’ Stewart, and like his own life story, the genesis of Sandals Resorts is unprecedented.

Selling the Caribbean Dream

Stewart has successfully made his fortune selling the Caribbean dream, an art he fostered for nearly eight years including several as a salesman at the Dutch-owned Curacao Trading Company and, before that, a spell studying in England. Then in 1968, he started his first company, Appliance Traders Limited (ATL), and within less than two years became the leading distributor of air-conditioning units in Jamaica.

“We were number one within 18 months and this was just the beginning, where everything came from,” recounted Stewart.

The air-conditioner service and distribution company quickly mushroomed, adding refrigerators, freezers and other appliances. Today, the company produces and trades everything from automobile parts to water pumps.

In 1981, ATL provided the capital required to acquire and renovate a rundown hotel in Montego Bay, Jamaica. Seven months and US $4 million in renovations later, the country’s first Sandals Resort opened.

Success, however, was not automatic. Most of the major tour operators already had exclusive deals with some of his competitors, and because of the resort’s close proximity to the airport (Sangster International), guests complained about the noise. Further, the business was too small to break even.

“We had a lot of enthusiasm, but we didn’t know what we were doing. We lost a lot of money for a couple of years, and if you lose money in the hotel business you lose a lot of money.”

Sandals eventually gained traction in the 1980s consumer boom.

“It was the era of President Reagan and Prime Minister Thatcher and I rode the wave.”

Even with the economic malaise afflicting consumers and the competition, there was solace at the heart of Sandals Resorts.

“In a crisis, the inexpensive stuff sells. The middle stuff is under pressure. But the top market does business.”

Early Expansion

A decade after transforming the sublime shoreline of the Jamaica north coast with five Sandals Resorts, Stewart expanded his brand to Antigua and Barbuda.

“Antigua was really the only island aside from Jamaica with which I had any experience. I used to visit for a couple of days at a time to unwind and I loved it. The Anchorage Hotel with its 99 rooms was for sale so we bought it, added another 50 rooms, and the rest is history.”

Following Antigua, the all-inclusive brand has opened in Saint Lucia, Bahamas, Barbados, and Grenada.

“There are certain things we look for when expanding such as the overall quality of the country and its beaches. Does it have a stable, democratic government? Does it have a low crime rate? There is a multitude of different aspects that need to align. Plus of course there’s the human factor too. I’m a very emotional person and if I’m not personally in love with the place, I find it difficult to sell out in the marketplace. I love every country we operate in.”

Conquering Challenges

The astute entrepreneur believes that in business, there will always be mistakes. A sense of accomplishment comes, however, in conquering these challenges.

“There are mistakes. When you go into business, from my experience, it’s never quite what you think it is. There are always surprises. It’s the cost of experience, the cost of learning, the cost of growth.”

Exceeding Expectations

From inception, Sandals Resorts has earned just about every award and accolade in the industry. And with the likes of competitors such as Club Méditerranée (Club Med) and the Hilton Hotels, this continues to be a tremendous feat.

“The competitive advantage of Sandals is the uniqueness of the brand. What differentiates us from another all-inclusive is the influence of luxury in every aspect of the resort experience, hence the introduction of the Luxury Included® concept in 2007. At its core, this concept was introduced as a commitment to exceed expectations with real and tangible points of distinction that customers could experience and that our partners could articulate and market with confidence.”

The family-owned company transformed itself from a single resort in Jamaica to one of the most recognized award-winning hospitality brands in the world. With over 12,000 employees and two new hotels in Barbados and Grenada, Sandals Resorts are but jewels in the crown of the “King of All-Inclusive Resorts.’’

In the beginning, Stewart had no hotel experience, but he approached business with a simple philosophy: “The winning formula is to find out what people want, give it to them and, in doing so, exceed their expectations.”

Today, under the Sandals Resorts International umbrella, Stewart has established 24 properties in seven countries. In addition to Sandals Resorts, the four other premium brands include Beaches Resorts, Grand Pineapple Beach Resorts, Fowl Cay Resort and The Private Villas Collection.
“What would I tell someone who is looking to expand? Give it your all. Find your market, pick your staff well and give good direction. Pick your country wisely because some welcome you with open arms, while others see you as an intruder.”

Corporate Social Responsibility

As a result of his entrepreneurial exploits, Stewart has successfully spearheaded over two dozen companies that are collectively Jamaica’s largest private sector group, and the country’s biggest foreign exchange earner. Similar patterns of growth are also evident in the economic impact of his business throughout the region.

Through the philanthropic arm, The Sandals Foundation, the company provides active support to more than 150 major projects in its host communities. This support ranges from the building of schools to providing access to healthcare.

“The Sandals Foundation represents a way for Sandals and Beaches to give back to our community through initiatives that support, uplift and improve the lives of the Caribbean people. It is our way of better enabling us to take on more of what needs to be done in the islands where we operate.”

Stewart’s philosophies about life are reflected not only in his company’s approach to corporate social responsibility, but also in the way he conducts business, an underpinning that augurs well for any venture.

This article was written by Stephanie Bishop and originally published in the first edition of the Caribbean Export OUTLOOK magazine.

Indeed, 2020 was quite a year, but not for the reasons I assumed when writing in January of that year.

As we enter 2021 and begin to reflect on the upcoming foreign trade policy agenda, 2020 has made it clear that there is need to be flexible, adaptable and prepared for any eventuality. COVID-19 certainly rewrote, reordered and reprioritised the 2020 agenda. It also further accelerated changes to the conduct/practice of diplomacy.

CHANGES IN DIPLOMATIC PRACTICE

When I outlined the agenda for 2020 last year, the idea was that the members of our delegations would be flying to meetings wherever in the world they were scheduled to be held. With COVID, meetings had to be postponed or rescheduled, and the use of technology gained primacy.

In the Caribbean, with the acquisition of videoconferencing equipment and improving Internet service, more virtual meetings were being held. With COVID restrictions on travelling, borders closed, and remote working, it was recognised quickly that for work to continue, technology had to be better employed. Means had to be found to have global meetings virtually across time zones.

Now senior officials are meeting virtually to prepare for virtual ministerial and summit meetings held across six continents. For CARICOM countries, this could be a more practical way of engaging which allows for wider participation of stakeholders. Webinars are also enabling more voices in civil society to be engaged in the deliberations on various issues of regional interest. There is now need to further prioritise implementing the regional Information and Communications Technology (ICT) strategy.

The speed of communications is also greatly advanced with not only email and text messaging, but with WhatsApp, Twitter and Instagram. Diplomats of the 1960s into the 1980s, using post, savingrams, cables, telex, and fixed-line telephones would be alarmed at today’s speed of communications and the degree of informality.

Virtual meetings, however, will never replace face-to-face engagements and the usefulness and spontaneity of in-person consultations/negotiations.

The new working methods also have their negative side, with Zoom fatigue and the stress caused by the expectation of instant response/action and the requirement to be abreast of breaking news in the 24-hour cycle. The security of electronic communications is also a major issue.

So, with herd immunity from COVID-19 vaccinations still some time away, the foreign trade agenda will be executed under these new working practices and procedures into this year.

THE 2021 AGENDA

The Hon Keith Rowley, prime minister of Trinidad and Tobago, has assumed the chairmanship of the Caribbean Community (CARICOM) for the next six months. In his address to the region on assuming the chair, Prime Minister Rowley called for the focus this year to be on making CARICOM work, pointing out that the CARICOM Single Market and Economy (CSME) could be the primary means of the region’s recovery.

Recovery from COVID-19 will continue to be the priority. The Intersessional Meeting of CARICOM Heads of Government will be held in February as customary. Suriname will remain the chair of the Caribbean OACPS Forum (CARIFORUM) until June.

Along with the CARICOM schedule, the foreign trade policy agenda for this year should include the following:

1. United Nations Conference for Trade and Development (UNCTAD) – the 15th session should be held in Barbados, October 3-8.
2. World Trade Organization (WTO) – the 12th Ministerial Conference (MC12) should be held in Kazakhstan before the end of the year. The new director general still has to be appointed.
3. UK-Caribbean Forum – to be held possibly in the first quarter of 2021. Trade began to be conducted under the CARIFORUM/UK Economic Partnership Agreement (EPA) on January 1.
4. OACPS-EU Joint Council Meeting – the signing ceremony for the new post-Cotonou Agreement should be held in Samoa before the end of the year.
5. OACPS – continuing implementation of the revised Georgetown Agreement.
6. The Commonwealth Heads of Government Meeting – to be held in Rwanda in June.
7. UN Climate Change Conference (COP 26) – November 1-12, Glasgow, Scotland.
8. UN Biodiversity Conference (COP 15) – May 17-30, Kumming, China.
9. UN General Assembly – September, New York, as customary.

I note that for India, the CARICOM representation in New Delhi will be increased as Jamaica joins Trinidad and Tobago and Guyana in having resident representation. I am assuming that it is still on the cards for CARICOM to open an office in Nairobi, Kenya. The CARICOM-Africa Summit should still be on the agenda to be held in conjunction with the Commonwealth Heads meeting.

Regarding US-CARICOM relations, I hope that CARICOM will be taking up my suggestion to have a formal regional review of its US policy in preparation for engagement with the incoming Biden-Harris administration. CARICOM also needs to examine its relationship with Canada and with Latin America and the Caribbean.

I still hold to the view that CARICOM, at the level of its Council for Trade and Development (COTED) and heads, should be reviewing the region’s foreign trade strategy as it considers the agenda for 2021 and its future foreign trade relations. Focus on CSME implementation but foreign trade remains critical to growth and development.

So, let’s see what 2021 has to offer.

This article which was originally published by the Jamaica Gleaner was submitted by Elizabeth Morgan, Specialist in International Trade Policy and International Politics.

Last week, I listened to an interview with the British High Commissioner to Jamaica H.E. Asif Ahmad. He was talking about the potential for increasing trade between Jamaica and the United Kingdom (UK) in goods and services. Of course, on January 1, 2021, whether or not the UK has concluded a trade agreement with the European Union (EU), the transition period will be over and the UK fully exits the EU. This means that the Caribbean Forum (CARIFORUM)-UK Economic Partnership Agreement (EPA), the trade agreement, will take effect.

In my article of June 24, I wrote about the Caribbean’s Trade with Europe (UK and EU) moving into a new era. That era begins come January. In this article, I highlighted the decline in trade between the UK and the Caribbean with the main traders now being the Dominican Republic and Trinidad and Tobago. The Caribbean had moved from having a trade surplus to a deficit. Of course, with the 2020 COVID-19 impact, the deficit is expected to be even larger, not only in goods but also in services, primarily tourism-based.

I agree with High Commissioner Ahmad that Jamaica and, indeed, the rest of the Caribbean, need to be looking at how to increase exports to the UK making the best use of the trade agreement. The UK, given its current situation, is also interested in strengthening trade relations, although there seems to be a view that the UK economy is mainly driven by domestic and regional trade. Hence, having a free trade agreement with the EU should be critical.

SPECIAL CARIBBEAN TRADE ENVOY

Emphasising the need to strengthen external trade, in October, British Prime Minister Boris Johnson announced the appointment of Member of Parliament Darren Henry as trade envoy to the Commonwealth Caribbean. I am not clear whether this nomenclature actually means CARIFORUM, including the Dominican Republic, Haiti and Suriname, or just the English-speaking Caribbean. Mr Henry’s mission, I assume, will be to promote trade between the Caribbean and the UK working with the new Foreign, Commonwealth and Development Office and the Department of International Trade.

It seems building climate resilience will be a priority for Mr Henry with the 26th UN Climate Conference scheduled to be held in Scotland in November 2021. Addressing the virtual 12th Caribbean Renewable Energy Forum, October 28-30, Mr Henry said that the Department of International Trade will continue to work with the Caribbean states and the private sector to promote opportunities arising from and supporting climate adaptation. He noted that partnerships between the UK, multilateral bodies and the Caribbean countries already have had a direct impact on climate resilience in the region.

Hopefully, Mr Henry will also be focusing on stimulating trade flows. I gather the UK is interested in doing business with the Caribbean as a region.

DEMAND FOR CARIBBEAN GOODS IN UK

From my reading, it appears that a new generation of chefs with Caribbean heritage are making Caribbean cuisine more mainstream in the UK and there is increased demand for Caribbean foods. The UK Caribbean food market is apparently now worth about £100 million. Caribbean foods, sauces, condiments, roots and tubers, teas, gluten-free flours are cited as an emerging trend by some of the major food chains. The question is how do Caribbean countries access this market and ensure that they benefit from this trend? This is the role of regional trade promotion agency, Caribbean Export, working in collaboration with national trade promotion agencies, such as Jamaica Promotions Corporation (JAMPRO), and the private sector.

I note there is also a demand for cosmetics, hair and skincare products.

The Caribbean countries must be able to produce high-quality products which meet required standards at competitive prices. They must be reliable suppliers of quantities demanded. The importance of intellectual property rights must also be recognised.

Many of the food items and other products from the Caribbean can be produced in larger tropical countries in Africa, the Middle East, and Latin America. Note that the largest supplier of avocados to Britain has been Israel. Is this the time for Caribbean countries to consider collaborating to service the export market?

INTEREST IN THE OIL INDUSTRY

It seems the UK, through Scotland, also has interest in the oil industry in Guyana. Georgetown, Guyana, recently twinned with Aberdeen, Scotland, to strengthen relations. Aberdeen is the centre of oil production in the UK.

TRADE IN SERVICES

A recent positive development in trade in services has been the opening of Jamaica National’s full service bank in London in October.

High Commissioner Ahmad, in his interview, indicated that there was further potential for trade in cultural services, for musician, hairdressers, and cosmologists. I do not recall, however, that he mentioned the need for entry visas. Nationals of the Dominican Republic, Guyana, Haiti, Jamaica and Suriname require visas to enter the UK. Jamaica is the only Caribbean country which requires entry and transit visas. Also, it is necessary to be familiar with the needs requirements of the services schedules in the CARIFORUM-UK EPA.

UK’S AID FOR TRADE

Development aid from the UK, in the past, was provided bilaterally and through the EU. Now aid will be bilateral only. When the British Government announced the merging of the Foreign and Commonwealth Office with the Department for International Development in 2019, High Commissioner Ahmad did not think this would impact aid to the Caribbean. The merger occurred in September 2020.

Now it is reported that the UK has reduced its development assistance from 0.7 per cent of gross national income to 0.5 per cent. This reduction announced by the Chancellor of the Exchequer (Finance Minister) Rishi Sunak in November led to the resignation of Baroness Liz Sugg, Minister of Overseas Territories and Sustainable Development, in protest. She felt that it was fundamentally wrong to abandon the UK’s set commitment to development support. Whether this will affect the Caribbean is to be seen.

The UK did announce in June a trade partnership programme for the Caribbean to be delivered through the International Trade Centre and Caribbean-Export. They also provided £5 million to help the Caribbean with the impact of COVID-19.

CARIBBEAN-UK FORUM

The UK-Caribbean Forum, which should meet biennially, has not met since 2016, you might recall. This forum, which should deliberate on the UK-Caribbean relationship post-Brexit, keeps being postponed. I gather it is now scheduled for early 2021. As you can see, there is a packed agenda. COVID permitting.

Best wishes for Christmas and the New Year.

This article which was originally published by the Jamaica Gleaner was submitted by Elizabeth Morgan, Specialist in International Trade Policy and International Politics.

The year 2020 can certainly be described as a year of ambiguity and change. Caribbean Export shared a wealth of content and resources to support firms severely impacted by the COVID-19 pandemic via our Talking Exports webinar series and our blog. As we approach the end of 2020, we thought we’d revisit some of the most popular blog posts many of which addressed how firms pivoted, adapted and grew during these challenging times.

En caso de que te hayas perdido alguna, las cinco entradas más importantes de nuestro blog este año fueron:

1. Covid-19 Reinforces the Need for Business Owners to Diversify

Jacqueline Cort-Thomas, propietaria de Villas at Sunset Lane, un hotel boutique de 10 habitaciones en Antigua, compartió cómo la pandemia la impulsó a girar y explorar oportunidades en el sector manufacturero.

2. Chem Clean Tackles Safety & Increases Exports During COVID-19

La pandemia de COVID-19 supuso un aumento del 10-15% en las exportaciones del fabricante trinitense Chem Clean. La empresa, beneficiaria de una subvención de ayuda directa en 2013, la utilizó para apoyar las mejoras de su planta y aumentar la capacidad, y la Sra. Zamore reconoció que la decisión estratégica adoptada para mejorar las instalaciones y aumentar la capacidad de producción sigue dando sus frutos en la actualidad.

3. What You Need To Know About Rum

For those who need to brush up on their rum knowledge here’s a list of eight (8) fun things, you need to know about rum.

4. Uncovering Opportunities Created by a Pandemic

Varias empresas caribeñas se reposicionaron para acceder a las oportunidades que surgieron debido al cambio en los comportamientos y necesidades de los consumidores a causa de la pandemia. A continuación se presentan varias estrategias que su empresa puede utilizar para identificar su oportunidad.

5. Koru Green taking Freetown Collective Music to the World

Dirigida por su director general, Keron Niles, Koru Green Ltd se ha diferenciado de otras empresas de talento al desarrollar un servicio único dentro del sector creativo, centrado principalmente en la transformación de bienes y servicios culturales en medios de vida sostenibles.

View more posts from the Caribbean Export Blog

A sure fire way to distinguish between locals and foreigners at a Caribbean dinner table is to listen out for the request for pepper sauce, a hot and tangy flavouring that is typically made of the indigenous Scotch Bonnet, otherwise known as Scotty Bon, Scotchy, Bonney Pepper or scientifically, Capsicum Chinense.

The Scotch Bonnet is the main commercial variety of pepper in the region, having achieved this status through a process of repeated selection based on aroma, pungency, flavour, yield, and disease and pest tolerance.

Originally cultivated by the Taino Indians, the distinctly Caribbean flavour of the fiery hot condiment is used to make a variety of value added products such as hot pepper sauce, jerk seasoning, pepper mash, dried pepper, scotch bonnet chocolate truffles, pepper powder, hot ketchup, pepper infused peanut butter, pepper jams and jellies, salsas and pickles.

With a heat rating of 100,000-350,000 scoville units, the scotch bonnet can be up to 40 times hotter than a typical jalapeño pepper.

High levels of capsaicin, vitamin C, vitamin A, vitamin K, most B vitamins (particularly vitamin B6), iron, copper, magnesium and potassium provide a number of benefits including heart health, weight loss, and congestion relief.

Scotch Bonnet Peppers are the back roads that lead to the same destination, says Chef Peter Ivey of The Reggae Chefs, of the tear-inducing Caribbean flavour. They are the roads that your parents told you not to walk down alone at night until you were all grown up.

The Scotch Bonnet pepper can be dangerously deceptive, as its distinct aroma can lull you into lowering your guard, Ivey continues. Its prowess in deception lies in its ability to either tinge your tongue with sweetness or take traditional Caribbean flavours to heights matched only by the peaks in cock pit country, Jamaica where they are abundantly grown.

Traditional curry goat and thick Caribbean soups are elevated with the Scotchie’s presence, and rice and peas is just rice and some peas without the tail of a scotch bonnet pepper peeking out from under a few rice grains. Escoveitch fish would be relegated to simply fried fish without the Scotch Bonnet’s tangy flavour and no self-respecting Caribbean person wants a jerk sauce made without a bright yellow, orange or red Scotch Bonnet flag, indicating that appropriate caution must be taken.

It is no wonder that Scotch Bonnet has become one of the biggest trends in international food, claiming the hot spot of the first trend listed by The Happy Foodie in its 10 food trends to look out for in 2020, a mention on the list of Uren Food Ingredients 2021 Global Food Trends and a hyper-regional food trend on New Zealand’s Par Avion Top 25 Food Trends for 2020.

Jamaica is the biggest player in the regional market, with top agro-processors including Grace, Walkerswood, Spur Tree Spices and Jamaica’s leading pepper sauce producer, Gray’s Pepper Products Limited, with approximately 60 per cent of its products destined for the export market.

Popular brands in the region include Gray’s hot sauce out of Jamaica, Baron’s Blazing hot sauce which is manufactured in St. Lucia and Grenada, Matouk’s hot pepper sauce of Trinidad & Tobago, Windmill Products Hot Pepper Sauce from Barbados and FIYAH sauces by Tomfoodery Kitchen & Bar in the Cayman Islands.

Scotch Bonnet is in such high demand by both the Caribbean domestic and export markets that, at a 2018 meeting of the Jamaica Agro processors Association (JAPA), members complained of a lack of the famous pepper as a raw material for sauces. The supply at the time could only meet about 55 per cent of the demand for sauce production.

Jamaican export sales of the incendiary condiment are reflective of the growing demand. Exports of hot pepper sauce totalled $4,453,019 in 2019. Between 2013 and 2017, the export of fresh hot peppers increased by 713 per cent and 302 per cent for semi-value added. (JAMPRO)

Of all the value added products created from the pungent pepper, none are more popular than traditional Caribbean sauces and condiments, including the famous hot sauce or as it is known in the region, pepper sauce.

According to regional trade and investment promotion agency, Caribbean Export, the market for Caribbean sauces and condiments is worth $1.49 billion, having grown in value by 16.8 percent between 2019 and 2020.

Globally, the hot sauce market is projected to reach $ 5.9 billion by 2025, with a compound annual growth rate of 5.2 per cent (2020-2025). (Imarc group)

Jamaica Promotions Corporation (JAMPRO), a promotional agency for export and investment in Jamaica’s local and international private sector, is currently in dialogue with investors who are interested in growing the hot peppers on a large-scale on-island. It is also working with other government agencies through a Pepper Value Chain Task Force (managed by the Bureau of Standards Jamaica) to identify goods made from the Scotch Bonnet pepper and a strategy to facilitate the production of these goods.

With more investments into the sector, Jamaica will be able to meet the large demand that exists for the peppers in their natural state, as well as pepper mash which can be used to make sauces, seasonings and other products, says Diane Edwards, President of JAMPRO.

The next step for Jamaica is to create more value-added products from Scotch Bonnet peppers. This will not only have a positive impact on the economy by increasing export sales and creating jobs, but it will also diversify our exports in the agribusiness sector.

This article which was originally published by Forbes was submitted by Daphne Ewing-Chow, Forbes Senior Contributor, Food & Drink.

Shasha Designs is a ready to wear brand with stunning collections suitable for day and night. The award-winning brand, which was established in 2009 by owner and Creative Director Keisha Edwards, also specialises in unconventional wedding gowns.

Inspired by a blend of Guyanese and Caribbean culture, Shasha Designs is the home of luxe collections to complement the female silhouette.

Since launching her career in fashion, Keisha has been able to turn her passion into a successful business that has won several awards and attracted international attention.

In 2016, Shasha Designs received the Award for Excellence and Fashion Innovation from the Caribbean, Style and Culture Committee which celebrates regional designers, models, photographers and makeup artists for their contribution to the arts industry.

On the international stage, Shasha Designs has showcased its collections within the Caribbean region, the United States and the UK. Keisha counts one of her international experiences as a highlight within her career, when she was selected as a featured Caribbean designer for an inaugural fashion event in London.

“I participated in the first ever Commonwealth Fashion Exchange programme, which saw designers and artisans from 52 commonwealth countries producing a fashion ‘look’ using principles of sustainable excellence. The design was unveiled at a special reception at Buckingham Palace for London Fashion Week on February 19, 2018. Being able to represent my country and stand among extremely talented designers throughout the region and internationally was quite an amazing and humbling experience.”

Keisha’s opportunities to travel and interact with other Caribbean designers has also exposed her to the region’s valuable contribution to the industry on a global scale.

“The Caribbean fashion Industry is growing and developing at a steady pace. I believe that designers both in the Anglo, Dutch, Spanish and French speaking Caribbean have done such amazing, recognizable work. That has allowed for the emergence of Fashion Schools, Fashion Weeks, Trade shows, Caribbean Export workshops, panel discussion etc. All geared towards nurturing talent, promoting Caribbean designers, networking and most importantly fostering regional integration.”

The growth of the regional industry has revealed the demand for brands such as Shasha Designs. However, in addition to her goals of expanding her own brand’s presence, Keisha’s selection as a member of the Guyana Fashion Council is a clear indication that she is fully invested in developing the fashion industry in Guyana and by extension the Caribbean. Her influence in this role is sure to make a positive impact on the regional fashion industry outside of her brand and position her as an invaluable leader in the Caribbean fashion industry.

Connect with Shasha Designs:

www.shashadesigns.com

IG: @shashadesigns

Facebook: @shashadesignsGuyana

The Organization of African, Caribbean and Pacific States (OACPS), formerly the African, Caribbean and Pacific (ACP) Group of States, and the European Union (EU) on Thursday, December 3 concluded negotiations for the post-Cotonou agreement. The text of this new agreement was approved at a virtual meeting of the lead negotiators, EU Commissioner for International Partnerships, Jutta Urpilainen, and the ACP’s Professor Robert Dussey, the minister of foreign affairs of Togo.

This new agreement will provide the legal framework governing the political, economic and development cooperation between the OACPS and the EU for the next 20 years. As I pointed out in my previous articles, specifically that of November 18, 2020, this agreement has an overarching foundation section and separate regional protocols with Africa, the Caribbean, and the Pacific. The negotiations commenced in September 2018 and continued for longer than was scheduled requiring the extension of the 2000 ACP/EU Cotonou Partnership Agreement (CPA) to December 2020.

The aim of this new agreement is to transform the relationship between the OACPS and EU from one of donor/recipient to a more advanced partnership which will enable cooperation to address issues of common interest, such as health and economic (COVID-19) and climate change, in organisations, such as the United Nations. The parties want to achieve a “partnership of equals”, a concept which some of us still view with a degree of scepticism.

This does not, however, mean that the EU will not continue to be an important source of development support. It remains committed to providing this. We need to recall that the EU has been, and will no doubt continue to be, a principal source of donor funding to the Caribbean. Note that EU donor funding at the regional and national levels, including to Jamaica, flows from the CPA and its successor agreement.

The conclusion of the negotiations was met with optimism as Commissioner Urpilainen stated that: “Today’s deal marks a step towards a new era for the EU, Africa, the Caribbean and the Pacific. People in all those four regions of the world will benefit from this ambitious agreement that will allow us to better deal with the new realities and challenges as global actors.”

Professor Dussey said that: “The political agreement, reached today, at the end of these long and intense negotiations, paves the way for a modern and more committed partnership at the national, regional and international levels. On this occasion, I extend my sincere congratulations to our lead negotiators who have worked tirelessly to achieve this result.”

At the start, the Caribbean’s representatives on the OACPS Central Negotiating Committee were then Minister of Foreign Affairs of Guyana Carl Greendige, who was the Caribbean’s lead negotiator, and Senator the Hon Kamina Johnson Smith, minister of foreign affairs and foreign trade of Jamaica. At the December 3 meeting, Guyana was represented by current Minister of Foreign Affairs the Hon Hugh Todd, and Minister Johnson Smith, who spoke on behalf of the region.

In her remarks, the minister commended the tireless efforts of all the negotiators and the flexibility and understanding shown. Once signed, she called for the agreement’s swift and effective implementation in a manner which will take the OACPS/EU relationship to new and higher levels enabling the Caribbean/EU partnership to realise its full potential, advancing Caribbean sustainable development, and sustaining intra-OACPS cooperation.

JOINT PARLIAMENTARY ASSEMBLY

All was not smooth sailing with the conclusion of the negotiations, as a signal was sent from the EU Parliament, supported by OACPS parliamentarians, that it would not approve the new agreement if there wasn’t a more substantial role for the OACPS/EU Joint Parliamentary Assembly, including at the regional level. The agreement must have a strengthened parliamentary dimension facilitating more effective parliamentary scrutiny. The lead negotiators agreed that the parliamentary provisions would be reviewed. This will be done, I am informed, during this week.

THE OACPS CARIBBEAN FORUM (CARIFORUM)

This new agreement, with a separate Caribbean protocol, in my view, will see an expanded role for CARIFORUM. The CARIFORUM Directorate, now located in the CARICOM Secretariat, may need to be strengthened.

CARIFORUM/EU EPA

It must be clearly understood that this post-Cotonou agreement is not a trade agreement. Trade between the EU and CARIFORUM is covered by the regional CARIFORUM/EU Economic Partnership Agreement (EPA) which was signed in 2008 and is now in its 12th year. Preparations have been in progress for its second 5-year review, which will now be held in 2021.

The EPA and the post-Cotonou agreement must be considered together as both govern the Caribbean’s relationship with the EU.

NEXT STEPS

The text of the new agreement will have to be further reviewed by a team of lawyers from both sides, a process known as a legal scrub. The agreement, thereafter, will be initialled by the lead negotiators. Then it will have to be approved for signature in all the 79 member states of the OACPS and 27 of the EU and be subject to the EU’s various regional procedures. When these internal measures are concluded, the agreement will be signed, hopefully, at a ceremony in Samoa in 2021, COVID-19 permitting. Due to the time required to conclude the internal procedures, the existing CPA will be further extended to November 2021.

EU – A RELIABLE DEVELOPMENT PARTNER

In the Caribbean, we need to understand and acknowledge that the EU has been a significant and reliable development partner since 1975 and that this new successor agreement should indeed be considered a landmark arrangement. This relationship is treaty based and thus legally binding. It is unique in international relationships. Its implementation requires the involvement of not only the public sector, but also civil society, including the media, academia, private sector, and other non-governmental organisations. The media has a role to play in building public awareness.

The history of this relationship has been long and, with some members, quite chequered, but let us not take this relationship for granted or demonstrate indifference to its benefits as we move into a new era of cooperation.

This article which was originally published by the Jamaica Gleaner was submitted by Elizabeth Morgan, Specialist in International Trade Policy and International Politics.

The House of Pearson is the award-winning fashion house created by Quinton Pearson.

Based in Guyana, the House of Pearson is an impressive portfolio of collections by Quinton in couture, bridal wear, swimwear, resort wear and men’s wear.

From a young age, Quinton had a passion for sketching clothes and went on to study the art of fashion after high school. The talented designer still enjoys learning new skills and expanding his knowledge within his craft and the business of fashion.

Whilst he believes his personal style preference is simple with a natural clean look which includes items that are light and simple, Quinton’s designs for House of Pearson display the depth of his creativity and attention to detail within each piece.

With such a varied collection, Quinton credits his exposure to diverse environments and communities for the creativity that goes into his designs.

I gain inspiration from my travelling experiences, discovering various cultures and communicating with new people.

Quinton’s opportunities to connect with new places and people have also led him to witness other talented contributors to the industry.

Caribbean fashion is full of life, vibrancy and expression, in the six plus years I’ve been running my brand, I’ve seen so much growth and contribution by all the talented designers around the Caribbean and that is so commendable. I believe the industry is constantly growing and designers have been paving the way for their work to be supported internationally.

At the beginning of 2020, Quinton hosted his first House of Pearson couture runway show, which he counts as a landmark achievement in his career. During this time he was able to work with other local creatives in the art industry to make his dream a successful reality.

As a designer in the Caribbean, Quinton is aware that international exposure is important for those in the region who plan to expand their brand presence. His goal for global success with his House of Pearson brand is combined with greater philanthropic efforts to give back to his local community.

In five years, I see myself showcasing my creations on all the major runways in the world, styling celebrities, and making big charitable contributions to the youths of my community.

Quinton’s achievements so far have proven that House of Pearson is a valuable addition to the Caribbean fashion industry, having caught the attention of local and regional stakeholders, along with a growing clientele.

His ability to create designs for various occasions, such as couture, casual wear and formal wear, opens up even more opportunities for the House of Pearson to become a reputable name in fashion.

Connect with House of Pearson on social media:

Facebook: House of Pearson

Instagram: @house.of.pearson

From a long-proposed Caribbean Business Council (CBC) and a waning Caribbean Association of Industry and Commerce (CAIC), the Caribbean Community (CARICOM) now has three new private sector organisations – the Network of Caribbean Chambers of Commerce (CARICHAM), the CARICOM Private Sector Organisation (CPSO), and the recently announced CARICOM Manufacturers’ Association (CMA). Does this herald a strengthening of private sector engagement in trade and economic matters within the region? Is this a goal achieved?

I first addressed the role of the Caribbean private sector in regional and international trade in my article in February 2019 when we were looking at the protracted establishment of the CBC. The special meeting of CARICOM Heads of Government in Trinidad and Tobago in December 2018 confirmed that implementation of the CARICOM Single Market and Economy (CSME) required deeper involvement of the regional private sector.

I concluded then that Prime Minister Mia Mottley of Barbados and her fellow CARICOM prime ministers and trade ministers had to actively encourage private-public sector dialogue at the national and regional levels. In addition, the private sector organisations in the region needed to be more actively involved in positioning themselves to become effective partners with government and in contributing to shaping the national and regional trade agendas and achieving sustained growth and development.

CARICHAM

In April 2019, the Network of Caribbean Chambers of Commerce was established. I welcomed this in my article of April 24, 2019. I see that CARICHAM (motto – growth through collaboration) now represents over 90,000 businesses from 21 chambers of commerce in 14 CARICOM member states, as well as in the British Virgin Islands, Cuba, the Dominican Republic, Guadeloupe, Martinique, and Saint Martin. Its work centres on disaster risk reduction/mitigation, promoting trade, improving advocacy and membership value, and sharing knowledge/best practices. The current chair is Dr Thackwray ‘Dax’ Driver, president and chief executive officer of the Energy Chamber in Trinidad and Tobago.

CPSO

As chair of the Prime Ministerial Subcommittee on the CSME, Prime Minister Mottley championed forming the CPSO. In accordance with Article 22 of the Revised Treaty of Chaguaramas, the intent was to designate the CPSO and the Caribbean Congress of Labour associate institutions of CARICOM, meaning they will have a functional relationship and contribute to meeting regional objectives. At the 40th Session of the Conference of CARICOM Heads of Government in July 2019, it was reported that progress was being made in establishing this organisation which should be functioning by the end of 2019. I wrote about this in my article of November 13, 2019.

The update given at the Intersessional Meeting of CARICOM Heads held in Barbados in February 2020 was that the CPSO had been formed as a non-profit organisation located in Barbados. At this meeting, the CPSO’s representative presented a draft report on increasing regional production and addressing food security. The Government of Trinidad and Tobago had pledged to provide technical assistance to complete this report.

Since then, information in the public domain about the CPSO has been sparse. From my inquiries, I am informed that its chair is Mr E. Gervase Warner, president and CEO of the Trinidad and Tobago-based Massy Group. The organisation has four principal organs, the general membership of regional private sector enterprises, the council, the executive committee of the council, and a technical secretariat. It seems that the CPSO is to be the principal private sector organisation and is to contribute to the full implementation of the CSME within five years. It is not clear at this point what its actual membership is. It is my suspicion that the organisation remains a work in progress.

At the 41st Session of the Conference of Heads held on October 29, the communiqué informs that heads designated the CPSO an associate institution of CARICOM. They also agreed to the signing of a memorandum of understanding (MOU) between the Community and the CPSO Inc to cooperate in furthering CSME implementation. I understand that this MOU will be signed on Thursday, December 3. Media reports indicate that an MOU was signed on November 16 with the Government of Barbados and it seems this concerned the offices of the CPSO.

I assume that the CPSO was represented at the 51st regular session of the CARICOM Council for Trade and Economic Development (COTED) held virtually November 26-27. I hope that it will be fully established early in 2021 with an interactive presence on the Internet and will be able to state its membership which should be a current priority.

CMA

On November 27, there was a surprising announcement that manufacturing associations from six CARICOM member states – Barbados, Dominica, Guyana, Jamaica, St Lucia, and Trinidad and Tobago – had formed the CARICOM CMA. The Barbados association currently holds the chairmanship. This association will enable regional manufacturers to coordinate positions and to cooperate to benefit from the CSME.

WIDER COORDINATION

Although the CPSO has the status of an associate institution, I am assuming that, as in the past, all the regional private sector organisations will be represented at COTED meetings. CARICHAM and CMA should now join the already existing Caribbean Poultry Association, the Sugar Association of the Caribbean, and the West Indies Rum and Spirits Producers Association. The services firms are represented by the Caribbean Network of Service Coalitions.

I would expect that all these regional private sector bodies will now need to be associated with the CPSO, which should be in a position to effectively consult with and coordinate their positions if the regional private sector is to have a unified position. The CPSO, in my view, as the premier regional body, also cannot only confine itself strictly to CSME issues, but must be able to represent the region in bilateral, plurilateral and multilateral trade and economic deliberations where private sector representation is required.

Although I continue to have questions about the CPSO as constructed and about private sector fragmentation, I am welcoming the establishment of the CPSO, CARICHAM and CMA. I wish them success in their organisation, management and coordination. I want to see the regional private sector actively engaged in CARICOM’s economic recovery and transformation in this time of COVID-19.

This article which was originally published by the Jamaica Gleaner was submitted by Elizabeth Morgan, Specialist in International Trade Policy and International Politics.

G20 Summit Declaration: We remain determined to support all developing and least developed countries as they face the intertwined health, economic, and social effects of COVID-19, recognising the specific challenges in Africa and small-island developing states.

Many of us remain fascinated by the ongoing crisis of democracy and governance which is taking place in the USA as COVID-19 is increasing there unchecked. President-elect Joe Biden has named his nominee for secretary of state, Anthony Blinken, a seasoned diplomat who previously served as deputy secretary of state under President Barack Obama.

The situation in the United Kingdom (UK) and the European Union (EU) is also of concern, as increasing COVID-19 cases have led to the tightening of restrictions. Canada, too, is experiencing increased cases. As I have pointed out before, this is all of importance to us in the Caribbean, as our economic recovery is linked to actions taken in these countries to address COVID-19 and their economic recovery.

The G20 Summit chaired by Saudi Arabia and held virtually, November 21-22, was watched with interest, and many things in the Summit Declaration sound optimistic, with emphasis on cooperation to address the intertwined health, economic and social effects of the virus.

Reading some international newspaper headlines, my interpretation is that although G20 leaders were committing to unite in addressing the pandemic and its economic impact, in reality real progress was limited, and gaps remained among the countries. The hope from this meeting is the commitment to cooperate and to address the specific challenges facing the least developed countries and small island economies.

The CARICOM countries, mainly small island economies, many dependent on tourism, are looking at a bleak Christmas and new year period. The economic woes in some countries are compounded by flooding from an unusually active hurricane season which has brought a very wet September into November, undermining infrastructure and agriculture. This while some countries are still recovering from previous hurricanes.

CARICOM HEADS’ MEETING

CARICOM Heads of Government held their 41st Regular Meeting virtually on October 29 and chaired by Dr the Hon Ralph Gonsalves, prime minister of St Vincent and Grenadines. Their focus was on COVID-19, its impact on the region and on its economic recovery and transformation. Reviewing the health situation, the heads recognised that reopening and recovery require a careful balance between reducing restrictive measures and ensuring adequate actions to reduce the virus’ spread. Of course, in some countries, such as Jamaica, community spread has been experienced.

The heads also acknowledged that COVID-19 had exacerbated the development challenges, including high deficits and debt already confronting the region, and agreed to the idea of a Caribbean Economic Recovery and Transformation Plan under the leadership of the prime minister of Barbados. The use of a Universal Vulnerability Index to determine eligibility for development assistance was also urged. It seems that this index needs to be fine-tuned and vigorously marketed.

In addition, the heads also agreed to prepare a joint tourism policy and, in this regard, they established a Prime Ministerial Subcommittee on Tourism to provide oversight for its preparation by December 31.

51ST COTED MEETING

Reflecting on the outcome of the Intersessional Heads’ Meeting in February, I assume that these proposals have taken account of work which was already in progress in CARICOM, prior to the pandemic, to strengthen the region’s economies, and work in progress also to implement the UN Sustainable Development Goals (UNSDGs). Given the fragility of the ecosystems in the region, sustainable development is critical in all the productive sectors, including mining and lumber, and in promoting renewable energy alongside oil and natural gas.

This week, November 26-27, the CARICOM Council for Trade and Economic Development (COTED) will meet virtually at the ministerial level under the chairmanship of Guyana’s Foreign Minister, Hon Hugh Todd. At this session, also, ministers will be looking at the region’s response to the economic impact of COVID-19. I assume, picking up on the work mandated by CARICOM heads.

COTED has a critical role to play in the economic recovery and transformation, as it has direct responsibility for the implementation of the CARICOM Single Market and Economy (CSME), for other development and economic issues, and for external trade. As pointed out in previous articles, this includes agriculture and food security; trade in services, including information and communications technology (ICT); trade and environment; energy; and tourism.

In addition, CARICOM must be looking not only at its intra-regional trade, but also at its extra-regional trade. With respect to the latter, from the webinar hosted by the Sir Shridath Ramphal Centre at the UWI, Cave Hill campus on October 9 about whether CARICOM needs a new foreign trade strategy, the panel felt that such a strategy needed to be seriously considered. This should be part of the economic recovery discussions as external trade remains critical to CARICOM’s growth and development.

I want to be assured that the work in CARICOM on the economic recovery and transformation is benefiting from proper collaboration and coordination, and that proposals are being fully developed not only for action within the region, but for active presentation to groups, such as the G20, the G7, to bilateral partners and to global institutions. CARICOM’s economic situation is now so critical that it cannot afford further mistakes and missteps.

This article which was originally published by the Jamaica Gleaner was submitted by Elizabeth Morgan, Specialist in International Trade Policy and International Politics.

Fashion designer and entrepreneur, Elizabeth Francis established Christique Clothing in 1995.

Based in Trinidad and Tobago, Christique Clothing is a bridal and resort wear brand built on sustainability and embodies the passion, vibe and ecology of the Caribbean.

Concerned with the effects of climate change, Elizabeth is focused on promoting change and raising awareness with her brand. Christique Clothing designs are made with natural fibres and produced with almost zero waste. She also likes to encourage her clients to wear ethical clothing and educates them on the benefits of wearing sustainable clothes which has a great benefit of saving the environment.

“I believe climate change is a serious global issue and as a designer, I want to do my part. The fashion industry is one of the biggest polluters and so I want to encourage my clients to choose fabrics that are made from natural fibres and designs that are timeless and multi-purposed.”

As an island citizen who loves nature, art, music and fashion, Elizabeth’s inspiration for her designs are a reflection of the rich culture and environment within the Caribbean. Her 2020 eco-friendly bridal and resort wear collection called “Green Nuptials” was inspired by one of her trips to the rainforest in the beautiful “nature isle” of Dominica.

Over the years, Elizabeth has had the opportunity to meet and connect with other designers within the region. This has given her insight on the potential of the Caribbean fashion industry.

“Caribbean fashion is in great hands. I think we have come a long way from the coco palm and pineapple prints. There’s so much innovation, so much style and we do have our very own aesthetic, but it’s a blend of so many amazing factors.”

For her own brand, Elizabeth plans to continue building her brand locally with a physical retail store location in Trinidad, as well as collaborating with outlets in the Caribbean to retail her brand. She is also focused on developing the brand’s online presence, which will raise awareness of Christique Clothing for international clients planning a destination wedding or holiday in the Caribbean.

On a global scale, customers are becoming more conscious of their own carbon footprint and buying more ethical products. There is a growing awareness of eco-friendly fashion and its benefits on the environment. This places Christique Clothing in prime position to be recognised as a leader in sustainable fashion from the Caribbean.